We deliver to advertisers the time and attention of customers actually interested in their offers.

3. Outline pureprofile is a global technology platform. In Australia we currently have 270,000 unique Account Holders and we have deeply profiled information on each of them. These profiles operate in real time and are very in-depth, enabling us to provide the highest level of targeting available anywhere online, anywhere in the world. We can exactly match a target audience - reducing wastage completely. We run a performance based CPC model. We do not send emails but we do deliver unique, targeted visits to websites. As such, pureprofile sits in between search marketing and eDM and is wholly unique in the online space.

4. Example Profile Page where we collect our answers

5. New answers collected in the last 30 days: 6,052,545

6. Demographic Snapshot

7. Example Target Markets Have Kids – 111,604 Play Video/PC games – 16,621 Watch Sport – 133,233 Planning to buy a car – 19,451 Own a Car – 189,248 Play Sports – 128,450 Socially Active – 196,824 Drink Beer – 164,712 Intending to travel – 25,496 Intending to purchase – 7,859 (next 3 months) a coffee machine Total Potential Audience: 266,202

8. $0.50 CPC $500 Account Management per month

9. Communication Flow We use the profiles of our Account Holders to exactly match your target audience. An invitation is invisibly opened in the accounts of all of the Account Holders that fit your target. As they log into their accounts they are served the invitation and choose if they are interested in the content or not. If they are interested, they click the Next Button and this takes them to your URL. This is when you pay for the click. Once we hit your click limit the campaign automatically shuts off and the invitation is invisibly withdrawn from all the other Account Holders’ accounts. All the clicks we deliver are unique unless you specifically want to communicate multiple times to the same individuals.

10. Example Campaign Invitation

11. Live Reporting

12. Live Click Map – real time … coming soon.

13. Pureprofile TVC/Video Portal Example pureprofile can deliver a complete view from a unique individual of a set demographic and then send that individual to a website. You only pay when someone has viewed your complete video and hit your website. You do not pay for people who drop out .

14. TVC/Video Post-view Post-view, Account Holders have these options: Replay - replays video, no charge Costs: $1.20 per views & visit Share - send video out as viral, no charge $1,000 set up Next - takes Account Holder to your site $500 acc/mgt per month

15. pureprofile helps achieve your objectives - We offer the highest level of targeting available online - We have the Primary Attention of our Account Holders. They choose to log in and choose to view your communications. - This, coupled with our targeting allows us to guarantee the primary attention of your core target audience – eliminating wastage completely. - You can engage with them in a ways that feed exactly into your communication strategy. I am more than happy to jointly present the pureprofile offering directly to your clients with you, should you think it appropriate. Regards, Ian Lyons Snr Business Development Manager pureprofile