The document discusses the Philippine National Tourism Development Plan for 2011-2016. It outlines the plan's SWOT analysis, goals, and strategic directions. The three main strategic directions are: 1) Improving market access and connectivity by expanding airports and transportation links, 2) Developing and marketing competitive tourist destinations and products through public-private partnerships, and 3) Improving tourism institutional governance and building human resource capacities. The overarching goal is to increase international tourist arrivals to 6.3 million and domestic travelers to 64 million by 2016.

1. Philippine National Tourism Development Plan 2011-2016 SWOT Analysis Goals, Vision and Principles Strategic Directions and Programs Tourism Product Portfolio Promotional Strategies

9. Summary of the Strategic Directions and Programs 1. Improving market access and connectivity 2. Developing and marketing competitive tourist destinations and products 3. Improving tourism institutional, governance and human resource capacities 1.1 Rapidly expand capacity of secondary international airports 1.2 Strengthen compliance with international air safety regulations 1.3 Adopt policies that facilitate entry of international carriers and visa free access by growth markets 1.4 Design and implement a strategic access infrastructure program between secondary international airports and strategic directions 2.1 Design and implement a sustainable tourism and infrastructure program in the strategic locations 2.2 Facilitate the development of mixed used tourism complexes and community-based tourism program in strategic locations 2.3 Design and implement a PPP-based mandatory tourism enterprise accreditation /certification system 2.4 Facilitate tourism investment, and simplify business set up and licensing procedures 2.5 Design/implement a five year PPP –based and funded marketing strategy and one-year rolling action plan targeting key growth markets 3.1 Clarify institutional roles and responsibilities of DOT and LGUs and undertake LGU awareness and capacity building program 3.2 Prioritize skills training delivery by the private sector with TESDA as regulator and private sector as partner in certification and testing 3.3 Improve governance in the area of safety, security, and in dealing with tourists, tourism investors and tourism enterprises at the national and local level.