Social Media and Mobile Apps in Healthcare

1. Social Media and Mobile Apps for Pharma İlker Heper IT Manager Egis Turkey 16 Dec 2011

3. Egis Turkey 16 Dec 2011 Social Media Facebook: > 7 00 Million users - 50% of users log in daily - If Facebook were a country – would be 3 rd largest - People spend 500 Billion minutes per month on Facebook Twitter: > 2 00 Million users - Adding 300K users per day - >75% of Twitter traffic comes from external sites - >600 Million search request per day LinkedIn: > 130 Million users - 60% High Income users, $100K + - Incomes of $200K to $300K are 7X more likely to have over 150 connections - Traffic Up 323% in one year

4. Egis Turkey 16 Dec 2011 Social Media and Turkey June 2011 November 2011

5. Egis Turkey 16 Dec 2011 Social Media and Turkey Facebook: Become 30million in Turkey and we are going to build a special team for it

9. Egis Turkey 16 Dec 2011 On-line Health - WORLD 61 In America, %61 of internet users are getting information about health via internet

10. Egis Turkey 16 Dec 2011 On-line Health - WORLD In America, %38 of internet users are following fitness and sports activities via internet 38

11. Egis Turkey 16 Dec 2011 On-line Health - WORLD 39 %39 of HPCs are communicating with their patients via internet according to Manhattan Research Center report

12. Egis Turkey 16 Dec 2011 On-line Health - WORLD 80 In America, %80 of internet users are using internet sites and portals for health questions 75 %75 of chronic illness people are put in practice of threatment that has been found on the internet

13. Egis Turkey 16 Dec 2011 On-line Health - WORLD 90 %90 of people are visiting internet sites to have an information about the doctors just before the visit according to University of Miguel Hernandez, (Spain) report

15. Egis Turkey 16 Dec 2011 On-line Health - Turkey

18. Egis Turkey 16 Dec 2011 Movement from Hospitol to Doctor Search result for ‘doctor’ and ‘hospital’ between 2004-today

20. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

22. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

24. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare In the past year, pharma investments in smartphone apps, social media platforms, and wireless devices have grown 78 percent, according to Ernst & Youngs annual global pharmaceutical report 78

25. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

26. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

27. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare What apps do they use ★ Drug Guides ★ Medical Calculators The most requested apps ★ Textbook / Reference material ★ Classification / Treatment algorithms ★ General Medical knowledge

28. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

29. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare Branding opportunities

30. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare Unlimited Downloads Link from Web Page Deliver Brochure to Doctors with Sales Force

31. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare INTERACTION You can look and touch

32. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare CONVENIENCE Your phone : Always by your side

33. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare A world of possibilities Endless opportunities for mobile engagement in pharma

34. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare ‘ I want an APP!’

35. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

36. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come.

37. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come. might

38. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare If you build it, they will come. might 1 in 5 free apps downloaded less than 100 times

39. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

40. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

41. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare

42. Egis Turkey 16 Dec 2011 Mobile Apps and Healthcare ‘ I want an APP!’

44. Egis Turkey 16 Dec 2011 Q & A

45. Egis Turkey 16 Dec 2011 Egis Turkey IT Deptartment