The document discusses the impact of social media on public relations. It notes that social media has disrupted industries by allowing everyone to be a publisher and communicator. It also discusses how PR professionals now use social media channels like Facebook and Twitter in their work. However, it states that many PR professionals are still failing to fully utilize modern tools and technologies like social media. The document encourages PR professionals to focus on content creation and management as well as integrating social media throughout their organizations in order to keep up with changes in how information is shared and consumed.

1. Social Media’s
Impact on Public Relations
@ IliyanaStareva
Channel Consultant @ H ub Spot
D i g i t a l C o n t e n t M a r k e t i n g C o n g r e s s 2 0 1 5

2. Talking Points Today:

3. Social Media
and PR
So what happened?
1

4. Click here to learn more!
S o u r c e : d e v r i e s b l o g . c o m

5. Click here to learn more!

6. Everyone is a
publisher and a
communicator

7. Social Media is Good
for PR!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

8. What about
Traditional Media?
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S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

9. PR and the
Media
What’s social media got to do with it?
2

10. The Numbers for PR Pros
S o u r c e : I N G s t u d y & S t a t e o f P R

11. The Numbers for Journalists
S o u r c e : I N G s t u d y & E d e l m a n

12. Social media is not a fad.
It’s disrupting entire
industries.“ @IliyanaStareva

13. The Use of
Social Media
How do PR pros use social media?
3

14. Which Social Media
Channels do PR Pros Use?
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S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

15. How do PR pros use
Social Media?
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h

16. The Challenges
and the Future
What is it that PR pros need to do?
4

19. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
The Challenge? Still?

20. @IliyanaStareva
Communications professionals
are failing to use modern
tools and technology.“

21. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#1: Content creation
and management

22. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#2: Integration throughout
the whole organisation

23. PR pros can’t lack behind.
The pressure is too much.
Everyone is talking.

24. Key Learnings
and To-Dos
What is it that you should remember and do?
5

25. 5 Things
To Remember:

26. 5 Things
to Do:

27. Thank you!
@IliyanaStareva
Channel Consultant @HubSpot
R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o n
w w w . i l i y a n a s t a r e v a . c o m
C o n n e c t w i t h I l i y a n a o n Tw i t t e r
C o n n e c t w i t h I l i y a n a o n L i n k e d I n
G e t t h e b o o k : " S o c i a l M e d i a a n d t h e R e b i r t h o f P R "