Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Social Media’s
Impact on Public Relations
@ IliyanaStareva
Channel Consultant @ H ub Spot
D i g i t a l C o n t e n t M a ...
Talking Points Today:
Social Media
and PR
So what happened?
1
Click here to learn more!
S o u r c e : d e v r i e s b l o g . c o m
Click here to learn more!
Everyone is a
publisher and a
communicator
Social Media is Good
for PR!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
What about
Traditional Media?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
PR and the
Media
What’s social media got to do with it?
2
The Numbers for PR Pros
S o u r c e : I N G s t u d y & S t a t e o f P R
The Numbers for Journalists
S o u r c e : I N G s t u d y & E d e l m a n
Social media is not a fad.
It’s disrupting entire
industries.“ @IliyanaStareva
The Use of
Social Media
How do PR pros use social media?
3
Which Social Media
Channels do PR Pros Use?
Click here to learn more!
S o u r c e : I l i y a n a S t a r e v a r e s e a ...
How do PR pros use
Social Media?
S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
The Challenges
and the Future
What is it that PR pros need to do?
4
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
The Challenge? Still?
@IliyanaStareva
Communications professionals
are failing to use modern
tools and technology.“
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#1: Content creation
and management
S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5
#2: Integration throughout
the whole organis...
PR pros can’t lack behind.
The pressure is too much.
Everyone is talking.
Key Learnings
and To-Dos
What is it that you should remember and do?
5
5 Things
To Remember:
5 Things
to Do:
Thank you!
@IliyanaStareva
Channel Consultant @HubSpot
R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o...
Social Media's Impact on PR
Social Media's Impact on PR
Nächste SlideShare
Wird geladen in …5
×

Social Media's Impact on PR

2.147 Aufrufe

Veröffentlicht am

Social media has disrupted businesses and industries. As the practice concerned with organisational relationships, PR has been significantly affected.

Veröffentlicht in: Soziale Medien
  • Als Erste(r) kommentieren

Social Media's Impact on PR

  1. 1. Social Media’s Impact on Public Relations @ IliyanaStareva Channel Consultant @ H ub Spot D i g i t a l C o n t e n t M a r k e t i n g C o n g r e s s 2 0 1 5
  2. 2. Talking Points Today:
  3. 3. Social Media and PR So what happened? 1
  4. 4. Click here to learn more! S o u r c e : d e v r i e s b l o g . c o m
  5. 5. Click here to learn more!
  6. 6. Everyone is a publisher and a communicator
  7. 7. Social Media is Good for PR! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  8. 8. What about Traditional Media? Click here to learn more! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  9. 9. PR and the Media What’s social media got to do with it? 2
  10. 10. The Numbers for PR Pros S o u r c e : I N G s t u d y & S t a t e o f P R
  11. 11. The Numbers for Journalists S o u r c e : I N G s t u d y & E d e l m a n
  12. 12. Social media is not a fad. It’s disrupting entire industries.“ @IliyanaStareva
  13. 13. The Use of Social Media How do PR pros use social media? 3
  14. 14. Which Social Media Channels do PR Pros Use? Click here to learn more! S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  15. 15. How do PR pros use Social Media? S o u r c e : I l i y a n a S t a r e v a r e s e a r c h
  16. 16. The Challenges and the Future What is it that PR pros need to do? 4
  17. 17. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 The Challenge? Still?
  18. 18. @IliyanaStareva Communications professionals are failing to use modern tools and technology.“
  19. 19. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 #1: Content creation and management
  20. 20. S o u r c e : E u r o p e a n C o m m u n i c a t i o n M o n i t o r 2 0 1 5 #2: Integration throughout the whole organisation
  21. 21. PR pros can’t lack behind. The pressure is too much. Everyone is talking.
  22. 22. Key Learnings and To-Dos What is it that you should remember and do? 5
  23. 23. 5 Things To Remember:
  24. 24. 5 Things to Do:
  25. 25. Thank you! @IliyanaStareva Channel Consultant @HubSpot R e a d 4 0 t r u t h s a b o u t S o c i a l M e d i a a n d P R o n w w w . i l i y a n a s t a r e v a . c o m C o n n e c t w i t h I l i y a n a o n Tw i t t e r C o n n e c t w i t h I l i y a n a o n L i n k e d I n G e t t h e b o o k : " S o c i a l M e d i a a n d t h e R e b i r t h o f P R "

×