The document discusses best practices for email marketing in 2012. It recommends getting permission from subscribers, keeping emails short and readable on mobile devices, and testing different subject lines, senders, and creative elements to improve key metrics like open and click-through rates. Testing is important as small changes can have a big impact on results. The document also provides tips for selling a newsletter by clearly outlining what subscribers will receive and removing barriers to sign up.
11. “Spending on email
marketing in the US is
expected to expand to $2
billion by 2014. A nearly
11% compound annual
growth rate”
Forrester
12. “64% of marketers are
increasing their email
marketing budget in 2011 -
32% are keeping their email
marketing budget steady”
MarketingSherpa
13. “If you want to drive
retention and repeat usage,
there isn’t a better way to do
it than email.”
Fred Wilson, Managing Partner
Union Square Ventures & VC Blogger
Erzijnbijna 3x zoveel email accounts als en Facebook+Twitter accounts zijnHet aantal posts op FB en Twitter is goedvoor0,2% van alle email verkeer (spam nietmeegerekend)Het aantalopzoekingen op Google, Yahoo en Bing is goedvoor 1,1% van alle email verkeer (excl spam)Het aantalpageviews op het internet is goedvoor 25% van alle email verkeer (excl spam)Erwordenbijna 4x meer emails verstuurd per dag dan het aantal FB/Twitter updates, Google/Yahoo/Bing searches en Internet pageviewsgecombineerd