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GAME /
 PLAY    SAATCHI & SAATCHI
         THE LOVEMARKS COMPANY
SAATCHI & SAATCHI
THE LOVEMARKS COMPANY
#1:
         Zynga with
         237 mln
Monthly Active Users


                       SAATCHI & SAATCHI
                       THE LOVEMARKS COMPANY
"Guitar Hero:
             Aerosmith"
    has generated more
     money for the band
than any of their albums



                           SAATCHI & SAATCHI
                           THE LOVEMARKS COMPANY
The whole world is
turning into a
playground



         SAATCHI & SAATCHI
         THE LOVEMARKS COMPANY
65% of the
2 billion
apps
downloaded
are games

             SAATCHI & SAATCHI
             THE LOVEMARKS COMPANY
App Store:
The biggest
ever variety in
the history of
the video game
industry.

                  SAATCHI & SAATCHI
                  THE LOVEMARKS COMPANY
iCon
       sole?

        SAATCHI & SAATCHI
        THE LOVEMARKS COMPANY
“Games are the
most elevated
form of
investigation.”


        SAATCHI & SAATCHI
        THE LOVEMARKS COMPANY
Work
sucks
        SAATCHI & SAATCHI
        THE LOVEMARKS COMPANY
Games are
great!
        SAATCHI & SAATCHI
        THE LOVEMARKS COMPANY
nt fee dback
 Con   sta
ne

                          SAATCHI & SAATCHI
                          THE LOVEMARKS COMPANY
Collaborators
      ready to join you at any moment
two

                                    SAATCHI & SAATCHI
                                    THE LOVEMARKS COMPANY
three
        On the
        verge of
        EPIC WIN
                   SAATCHI & SAATCHI
                   THE LOVEMARKS COMPANY
10 000
      hrs of
four
   gaming by
          21




                SAATCHI & SAATCHI
                THE LOVEMARKS COMPANY
W hat are
Gam ers
g ood at?
            SAATCHI & SAATCHI
            THE LOVEMARKS COMPANY
SAATCHI & SAATCHI
THE LOVEMARKS COMPANY
Urgent Optimism
Gamers don’t sit around


                          SAATCHI & SAATCHI
                          THE LOVEMARKS COMPANY
Social Fabric
We like people better after
we play with them

                              SAATCHI & SAATCHI
                              THE LOVEMARKS COMPANY
Blissful Productivity
Gamers are happier working
hard

                             SAATCHI & SAATCHI
                             THE LOVEMARKS COMPANY
Epic Meaning
World-changing mission


                         SAATCHI & SAATCHI
                         THE LOVEMARKS COMPANY
Super-empowered
Hopeful Individuals
                  SAATCHI & SAATCHI
                  THE LOVEMARKS COMPANY
GAME
MIND-SET IS A
REALITY
AND WILL NOT
    GO AWAY
                SAATCHI & SAATCHI
                THE LOVEMARKS COMPANY
SAATCHI & SAATCHI
THE LOVEMARKS COMPANY

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Game Trends

Hinweis der Redaktion

  1. http://www.flickr.com/photos/jadydangel/2061191732/
  2. http://www.economist.com/research/articlesBySubject/displayStory.cfm?story_id=14803070&subjectID=526352&fsrc=nwl“social” games, which have become all the rage on social networks such as Facebook.
  3. http://multiplayerblog.mtv.com/2008/09/15/gh-money-for-aerosmith/
  4. http://www.wired.com/gadgetlab/2009/11/appstore/according to Tal Kerret, co-founder of casual game solution provider Oberon Media.
  5. http://www.bruceongames.com/2009/11/05/more-immense-apple-app-store-numbers/http://toucharcade.com/2008/07/10/games-arrive-at-the-itunes-app-store/
  6. http://www.bruceongames.com/2009/05/07/the-upcoming-apple-game-console/
  7. Work is repetitive and dull. You collaborate in multiple teams. You have 3 bosses. One you never met. And he sets your salary. Decentralized organizations (digital comm’s). And you have to innovate in a slow environment. Risk is not rewarded. Legacy is out of date. Lots of information. Hard to see the big picture.
  8. Total engagementConstant feedback.Play a role and participate in a compelling environmentCollaborate with diverse teams around the world (I don’t win unless WE win)I play in environments with speed, risk tolerance, transparency, analytics, fair competition, and a meritocracy (sharing information about your success, sharing clues).
  9. http://www.trekearth.com/gallery/Asia/Thailand/North/Chian_Rai/photo50630.htm
  10. http://www.flickr.com/photos/darrowassoc/3914916754/sizes/o/
  11. http://www.flickr.com/photos/mcgervey/241695844/http://www.marketingweek.co.uk/news/habbo-research-shows-teens-no-longer-join-one-tribe/3004729.articlePicture Animal Planet
  12. “The average young person today in a country with a strong gamer culture will have spent 10,000 hours playing online games, by the age of 21. For children in the United States 10,080 hours is the exact amount of time you will spend in school from fifth grade to high school graduation if you have perfect attendance.”And some of you have probably read MalcomGladwell’s new book Outliers. So, you would have heard of his theory of success, the 10,000 hour theory of success. It’s based on this great cognitive science research that if we can master 10,000 hours at effortful study, at anything by the age of 21, we will be virtuosos at it. We will be as good at whatever we do as the greatest people in the world. And so, now what we’re looking at is an entire generation of young people who are virtuoso gamers.”
  13. They expect 1 bn more gamers in the next decade.
  14. Extreme self-motivationDesire to act immediately, tackle an obstacle with a belief that we have a reasonable chance of successThey believe that they are capable of changing the world – and ready to take action at a moment’s notice.
  15. Gamers are masters at rapidly creating strong social bonds. Also, it’s interesting to note that we like people more after we’ve played with them.
  16. Gaming exemplifies that we are happier working hard than relaxing if the work is structured right.
  17. Gamers love (and are used to) being attached to world changing stories.
  18. As a result gamers are super-empowered hopeful individuals who aspire to the world importance tasks.