1. ENTREPRENEURSHIP
MANAGEMENT 484
GATHERING DATA FOR YOUR BUSINESS PLAN
Ilana Barnes
Business Information Specialist
Parrish Library

2. WHO AM I?
THERE IS A LIBRARY?
WHERE IS THE LIBRARY?
guides.lib.purdue.edu/mgmt484

3. WHAT MAKES YOUR IDEA
DIFFERENT?
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4. PROVE IT.
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5. WAYS TO PROVE IT
• Find a similar company • Find a growing industry
that has been successful • Find an industry without
• Find a new trend much competition
• Find a niche in a larger • Find an industry with
market weak competition
• Find where the customer • Find a new market for an
is existing product
• Find an article about an • Find areas where the
emerging business industry is not serving
practice • Create a completely new
• Show that people are market by combining
invested in the industry markets
guides.lib.purdue.edu/mgmt484

6. PROVING IT
The primary elements involve:
• understanding how the industry operates
• what influences it internally: the market
• what influences it externally: the
consumers
• under
guides.lib.purdue.edu/mgmt484

7. TYPES OF INDUSTRY ANALYSIS
Porter's 5 Forces
PEST/PESTLE Analysis
Value Chain Analysis
Four Corners Model
Blindspots Analysis
Financial Ratio Analysis
...and many more.
guides.lib.purdue.edu/mgmt484

8. WHO IS GOING TO BUY
THIS?

9. UNDERSTANDING THE MARKET
• Where are consumers spending
their money?
• What is influencing their
behavior?
• Do they have preferences?
• Are there buying habit trends?
guides.lib.purdue.edu/mgmt484

10. UNDERSTANDING THE MARKET
Who is going to buy this?
guides.lib.purdue.edu/mgmt484

11. UNDERSTANDING THE MARKET
Who is going to buy this?
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12. UNDERSTANDING THE MARKET
Market Size
and
Segmentation
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13. UNDERSTANDING THE MARKET
A SIMILAR MARKET
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14. UNDERSTANDING THE MARKET
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15. INFORMATION HAS
REAL WORLD VALUE.
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16. ACTIVITY (10 MINUTES)
1. Go to MarketResearch.com Academic,
IBISWorld, Mintel or Frost and Sullivan
2. Search for some markets that might fit
your company or similar companies
3. Save what you find to your desktop.
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17. A NOTE ON CLASSIFICATION
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18. A NOTE ON CLASSIFICATION
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19. A NOTE ON CLASSIFICATION
What genre does this person’s music belong
in?
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20. A NOTE ON CLASSIFICATION
NAICS
SIC
Change over Time
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21. COMPETITORS & SUPPLIERS
What are competitors doing?
Are there geographic factors to
consider?
What technology is having an
impact?
What are competitors who will buy
from you?
guides.lib.purdue.edu/mgmt484

22. COMPETITORS & SUPPLIERS
What are your competitors doing?
What are their
profits?
Are there geographic factors to consider?
What technology is having an impact?
Who are your suppliers?
guides.lib.purdue.edu/mgmt484

23. COMPETITORS & SUPPLIERS
Company Research
-Company websites
-ReferenceUSA
-LexisNexis
Company Dossier
guides.lib.purdue.edu/mgmt484

24. BIZMINER
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25. THOMASNET
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26. COMPETITORS & SUPPLIERS
• Company websites
• ReferenceUSA
• LexisNexis Company Dossier
guides.lib.purdue.edu/mgmt484

27. ACTIVITY (10 MINUTES)
1. Go to Bizminer, ThomasNet or
Search for some markets that might
fit your company
2. If those don’t fit, try typing in some
competitors into Reference USA or
LexisNexis Company Dossier
3. Save what you find to your desktop.
guides.lib.purdue.edu/mgmt484

28. FIND OUT MORE
Ilana Barnes We chat.
ibarnes@purdue.edu We email.
(764) 494-6243 We answer phones.
We’re here for you.
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/melentr
epreneurship
guides.lib.purdue.edu/mgmt484