Talk about the importance of creativity in science. Vila-real 2010.

1. The science that
lurks in the corners
Irene Lapuente
La Mandarina de Newton S.L.
http://www.lamandarinadenewton.com

2. Science
• Science is the ability to be curious and excited about
our surrounding with the intention of finding rational
and empirical laws that explain what it is around us.

3. Science where we
least expect
it ...
• Science can be found in the street?
Obviously yes!Lisbon street floor, PortugalLisbon street floor, Portugal

4. • Science can be found in open spaces?
Lake Tahoe, California, USALake Tahoe, California, USA
Exactly!

5. Reality as a
textbook
• Can we include our environment as a tool for
learning?
Yes!
Petrified forest, California, USAPetrified forest, California, USA

6. • The nature and the urban landscape as a source
of inspiration for scientific communication
Lisbon, PortugalLisbon, Portugal

7. Hundreds of
formats...
• How can we raise awareness of science?
Educational workshops and regular courses
Educational material
Gymkhana games and clues
Scientific tourism!
Demonstration and theater performances
TV Programs!
Created and co-created exhibitions
Network activities!
Video games and online activities
Etc.

8. Educational
workshops and
regular courses
• The educational workshops are regular workspaces, which allow
participants to acquire knowledge and values over time.
• They can be carried out at schools, neighborhoods, special centers,
research centers and museums!

9. Educational
material
Fotografia de la República del EcuadorFotografia de la República del Ecuador
There are many types of
educational materials:
•Educational papers
•Tales and stories
•Teaching suitcases
•Games,
•Books,etc.

10. Gymkhana games and
clues
Gymkhana
organized by
ICP and
UAB2009

11. Scientific
tourism!
i altres
excursions
científiques

12. Demonstration and
theater
performances
The shows are a
good way to
encourage and
enthuse the public

13. TV Programs!
The television can also be a learning channel

14. Created and co-
created exhibitions
In 2010, la Mandarina de Newton S.L. has coordinated a project on the
co-creation of an exhibition.
Currently this is one of their lines of work and research:
Co-Creating Cultures: http://co-creating-cultures.com

15. Network
activities!
Web 2.0 tools allow us to create new participatory activities. Join them!

16. Light the
corners!
• Science can be found even in the more hidden
corners.
• The work of science communicators is to light
these places and show science in a thousand of
formats.
• Joining forces from researchers, teachers and
science communicators, we can make science
available to everyone!

17. Thanks!!
La Mandarina de Newton S.L.
http://www.lamandarinadenewton.com