1. THIMON DE JONG
VERKEN JE
TERREIN!
INNOVATIEVE MARKETINGCOMMUNICATIE

2. BRINGING THE
OUTSIDE
WORLD IN

3. STORY ONE
STRATEGIC FORESIGHT
BLURRING
REALITIES

4. STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES

5. STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES

6. STRATEGIC FORESIGHT
STORY ONE BLURRING REALITIES

7. STRATEGIC FORESIGHT
EXERCISE 1 BLURRING REALITIES
WHAT DOES
THIS SHIFT
MEAN?
FOR:
ORGANIZATIONS
IN GENERAL

8. STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY BLURRING REALITIES
DOUBLE PROOF
EVERYTHING!
by going ‘personal’
P2P (PART OF)
YOUR MARKETING
STRATEGY

9. STRATEGIC FORESIGHT
EXERCISE 2 BLURRING REALITIES
WHAT DOES THIS
SHIFT MEAN?
FOR:
YOUR MARKETING/
COMMUNICATION

10. STORY TWO
STRATEGIC FORESIGHT
SMART
CUSTOMIZATION
& THE PRIVACY
FRONTIER

11. STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF

12. STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF

13. STRATEGIC FORESIGHT
STORY TWO SMART CUSTOMIZATION & THE PF

14. STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY SMART CUST. & THE PF
MOVE ALONG WITH
THE PRIVACY FRONTIER
EMPLOY
DATA SCIENTISTS

15. STORY THREE
STRATEGIC FORESIGHT
UN///
CONNECTED

16. STORY THREE UNCONNECTED
STRATEGIC FORESIGHT

17. STORY THREE UNCONNECTED
STRATEGIC FORESIGHT

18. STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY UNCONNECTED
FACILITATE
UNCONNECTED
BEHAVIOUR
-AS WELL

19. STORY FOUR
STRATEGIC FORESIGHT
VISUAL///
CULTURE

20. STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT
http://visual.ly/top-17-
infographic-design-
companies-2013
http://www.info-
graphics.nl/

21. STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT

22. STORY FOUR VISUAL CULTURE
STRATEGIC FORESIGHT

23. STRATEGIC FORESIGHT
STRATEGIC TAKE AWAY VISUAL CULTURE
VISUALIZE
WHAT YOU CAN
USE
SMART & PLAYFUL
VISUALS

24. STRATEGIC FORESIGHT
FINAL EXERCISE!
CREATE A
MARKETING
INNOVATION
BASED ON
THESE SHIFTS
AND: PRESENT IT
IN ONE MINUTE

25. WRAP /// UP
THIMON@WHETSTON.COM
ASK THE WHY QUESTION
FORGET YOUR BUSINESS FIRST
P2P &SMART CUSTOMIZE
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