3. Introduction
“The Saudi Arabia government’s policy is focused on infrastructure and social pro-
grams. The 2012 budget allocates $45 billion to the education sector, including 742
new schools and 40 new colleges”.
The International Exhibition and Forum for Education 2013 (IEFE 2013) is the 3rd in
our series of events focused on providing substantial opportunities for international
businesses in the education sector. The event’s aim is to create partnerships and con-
His Highness Prince Faisal bin Abdullah Al-Saud nect decision makers from the international community, education suppliers, Saudi
the Minister of Education Cutting the Rope Arabian and GCC government and education bodies. IEFE will also forge links with
senior representatives from Universities, Colleges, Training Institutions, secondary
education institutions, public and private schools in the region but particularly from
Saudi Arabia.
It is the official annual event of the Saudi Ministry of Education. It is also the biggest
and most well attended educational exhibition and conference in the Gulf Region
with over 40,000 visitors turning up at the 2012 event.
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4. Why IEFE 2013?
As with the previous editions, IEFE 2013 will attract senior level decision makers, key
industry education providers and stakeholders from around the world for a great,
inspiring networking and learning experience. Globally recognised education, gov-
ernment and business leaders will deliver inspiring keynote presentations while there
will be one to one meeting opportunities to foster cooperation, potential collabo-
ration and possible commercial agreements in a formal setting. This is an excellent
platform for generating alliances.
Business Networking
IEFE 2013 is characterized by the provision of a unique opportunity for education in-
dustry participants, both in the private and public sector to portray key achievements
in this burgeoning industry to discuss strategic plans which enable the provision of
an ideal learning environment for producing quality students well equipped for the
modern day work force. Education evaluation techniques, latest tools and methods
for ensuring teachers perform to their maximum potential will also be a key theme
at IEFE 2013.
3
5. Who Will You Meet At
IEFE 2013?
Attendees at IEFE 2013 will primarily be senior decision makers from
• Saudi Arabian and GCC Governments Ministries
• Universities, Colleges and Public and Private Schools
• Senior Representatives from International Educational Institutions
• Investors
• Educational Agents
IEFE Forum • Technology Providers
• Research & Developments Agencies
• Corporations Affiliated to Education Sector
• Training Organisations
• Key Service Providers
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6. 11
NOOR (IEFE 2013 PARTNERZONE)
NOOR in Arabic means light, which for our purpose symbolizes the benefits of good
education for the development of a nation. To further our aim to help exhibitors
to get full information about MoE projects, investments opportunities in the Saudi
Arabia education market and them to understand the environment in the country,
there will be a pre event opportunity to meet senior executives from the MoE and
delegates from SAGIA (Saudi Arabian General Investment Authority) in a formal set-
ting. Full details of this activity will be announced in due course. Contact us to regis-
His Highness Prince Faisal bin Abdullah Al-Saud ter your interest in this activity.
the Minister of Education and Dr. Naif Al-Romi
Deputy Minister of Education at IEFE Forum
Key Benefits:
• Exclusive access to key plans and development strategy of the MoE in Saudi Arabia
• Obtain the keys to unlocking what potential partnerships in the region means for
your organization
• Become a member of the exclusive IEFE members club with access to first hand
information on investment opportunities to the Saudi education market
• Optimize your strategy to take full advantage of this burgeoning industry to posi-
tivly input your bottom line
7
7. The EXPO
A 5 day expo includes:
1- The Ministry of Education stand which contains:
• The Strategic Projects section
• The Outstanding Teachers Case Studies section
MOE Stand 2- Exhibitions by local and international companies, institutions, govern mental and
private organizations, that fall within the following categories:
• IT solutions aimed at educational market
• Hardware Providers
• Building Equipment for Education Solutions
• Providers of Training Solutions
• Education Quality Assurance Systems
• Curriculum Providers
• Pre- School Equipment Suppliers
• Special Needs Education Equipment Suppliers
• Solutions for the Specially Talented
• Educational Broadcast Media
• Sports Equipment & Infrastructure to Aid Educational Performance
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8. 15
Supplier Categories at IEFE 2013
and some background
Education Broadcast Media: I.T. Solutions for Education:
The focus of this category is how to make the most of broadcast media for teaching IT brings sophistication to primary and higher education teaching and learning. This
and staff development. IEFE 2013 will explore the educational potential of broadcast category will showcase cost-effective solutions for instructional support, student in-
media for especially children. If children watch the right programming, which enter- formation management, and physical security to protect the faculty and student
tains them and offers educational benefits – be that dance, song or any other inter- populations.
active element – television, radio and14 other broadcast media can play an important With innovative IT solutions, educators can protect valuable student records, pro-
role in education. In the case of children, the fact is they enjoy watching television vide collaboration tools for the sharing of research and operational data, and bring
and are rarely more engaged than when watching their favourite shows. Broadcast innovative technologies to the classroom. IEFE 2013 aims to bring education in the
media can be used to teach formally and informally. Modern education just doesn’t region into the 21st century to reduce complexities, increase collaboration, and de-
happen in the classroom - it needs to happen constantly throughout a child’s day. liver optimal student support.
There are plenty of TV shows that can educate children informally. As long as pro-
duction houses develop the right programming and broadcasters air it, there is no Building Equipment for Training Solutions:
reason why TV can’t be a valuable instrument in the education of children across the
world. For example the BBC is the UK has great children educational programmes The Saudi Arabian government has allocated allocates $45 Billion for education
while Discovery Education offers schools with free basic cable services and hundreds sector, including building 742 new schools and 40 new colleges. The focus of this
of hours of educational content each month. This content is very much appreciated category is to attract leading global construction companies in the education field
by students, teachers and parents. These are examples of education broadcaster we to IEFE 2013. Emphasis will be on the finance, procurement, design, construction
will invite to take part in IEFE 2013. and furnishing of schools and educational buildings according to the most modern
standards.
Sports Equipment & Infrastructure to Aid Educational Performance: school day are often better able to concentrate on their school work and may do
better on standardised tests. There are a lot of studies that show that more time for
This category will highlight the direct and indirect relationships between sports par- PE and other physical activity help improve academic performance. In this category
ticipation and school-based educational performance and also the role of sports in we will have exhibitors who are manufacturers, wholesalers and retailers of sports
lifelong learning. Physical activity improves children’s fitness and lowers their risk of equipment for schools and universities. Sports categories to be covered at IEFE 2013
obesity. Research also shows that children who take breaks from their class work to include but are not restricted to football, swimming, netball, volleyball, tennis, bad-
be physically active during the minton, gym equipment, seating, running, design and consultancy services, chang-
ing equipment, outdoor play equipment and surfaces, indoor play equipment and
surfaces and maintenance services.
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9. 17
Supplier Categories at IEFE 2013
and some background
Education Hardware and Furniture Providers: Providers of Education Training Solutions:
IEFE 2013 will create a platform that will bring buyers and sellers of educational fur- IEFE 2013 will showcase innovation in education providing pioneering, a challenging
niture and hardware together. We invite suppliers of a wide variety of products for and effective training solutions in teaching. This category will attract international
auditoriums and lecture halls, classrooms, cafeterias, libraries, and residence halls to education training providers to help teachers improve their ways of thinking and
enhance any educational settings. approaches to teaching. IEFE 2013 will attract thousands of visitors including senior
16 17 representatives and teachers from schools, colleges and universities who will benefit
We will present planning guides for ideas on classroom configurations, lecture hall from the innovative solutions to be displayed in this category.
arrangements and library/media centre plans. Our visitors will benefit from learning
how to make any learning environment effective. Curriculum Providers:
Education Quality Assurance Systems: The concept of “Curriculum” in our minds is usually linked to the textbook or the
academic subjects, whereas, the truth is that the curriculum is everything executed at
IEFE 2013 will highlight quality and related issues in education. We aim to attract school including the teaching expertise which students should learn to achieve goals.
organizations which promote best practice on the management of change and Hence, the idea of a comprehensive project to develop curriculums in the kingdom
improvement in the primary and higher education. Our challenge is to contribute has evolved. It is a national project aiming to develop all curriculum elements ac-
positively to developing effective strategies to deal with the complex and uncertain cording to the modern theories of temporary educational and scientific methods.
environment in which education now operates through effective quality assurance IEFE 2013 aims to attract curriculum providers from around the world with the objec-
systems and solutions from leading global suppliers in the industry. The Saudi Minis- tive of providing flexible, stable, and integrated educational curriculums that meet
try of Education has established a quality department to adopt a strategy that raises the students’ needs and the requirements of the national development plans and the
the efficiency of the educational system and focuses on preparing an educational en- needs of the future labour market that accommodate local and global changes, and
vironment which stimulates quality and distinction among both learners and teach- achieve conscious interaction with the technical developments and modern educa-
ers. It also works on enabling schools to lead the change and development process tional directions.
ensuring quality educational services for all groups of learners according to their
needs and capabilities.
13
10. 19
Supplier Categories at IEFE 2013
and some background
Pre-School Equipment Suppliers: Solutions for the Especially Talented:
The Ministry of Education in the kingdom looks after kindergarten being a stage that IEFE 2013 will welcome providers of educational services to especially talented stu-
comes before the primary stage and taking care of the child in an educational and dents. The educational system is the primarily responsible for discovering talents,
recreational environment that enables stable physical and mental growth for children refine, provide a suitable environment and promote them. Teachers are the most
between 3 and 6 years old. likely category to discover talents right from its beginning.
19
The Ministry of Education is currently taking a development approach in this impor- The Ministry of Education plays a prominent role in taking care of talented students
tant sector, as it seeks to set development standards for kindergartens to ensure the through giving the opportunities for their talents to grow inside the frame of the
quality of what is provided to this level, and to expand kindergartens by at least 50%. general programs, and through developing special programs for them, such as King
It also aims to educate investors about its importance, and to add kindergarten de- Abdulaziz and his Companions Foundation for Gifted People, which is headed by His
velopment to King Abdullah Project for Educational Development, and to participate Royal Highness the Crown Prince and his representative the Minister of Education.
in attending internal and external conferences and workshops by the employees of
the department and the ministry. Suppliers in this category are most welcome to join
us at IEFE2013.
Special Needs Education Equipment Suppliers:
The Ministry of Education in Saudi Arabia has established a department that takes
care of this particular group under the name of the General Administration of Special
Education, which aims to provide educational services for students with special needs
according to the public education system. The Ministry of Education is keen to ben-
efit from the educational methods applied in normal schools in a desire to enhance
the level of services provided to special groups in the kingdom. Suppliers in this cat-
egory are encouraged to participate at IEFE 2013.
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11. The Theme, Forum &
Workshops
The main theme of IEFE 2013 as established by the Saudi Ministry of Education will
be Educational Evaluation Approach & Techniques. This is in line with the key ob-
jective of improving and implementing cutting edge evaluation techniques for the
performance of schools and higher learning institutions in the country and the GCC
region. The focus will be on achieving promoting Excellence, Quality, Performance
Improvement, Deploying Innovative Solutions, New Investment and International
Partnerships to achieve the desired objective.
Keynote Speaker Session
There will be an emphasis on:
• Evaluating Educational Infrastructure
• Evaluating and Improving Learning Materials
• Teaching by Social Media
• Education via Smart Devices
• Adopting Tried and Tested International Techniques
• International Partnership and Investment
• Learning from Countries that have Achieved Educational Excellence – Finland will
be a Focal Point and Case Study for IEFE 2013
Curriculum, Instruction, Assessment and 21st Century Learning — Benefit from case
studies of the applications of quality and innovation in classrooms that significantly
improve learner outcomes from primary schools up to university. Combined with im-
proved learner outcomes, what are the best practices for training teachers? What are
successful differentiating approaches educators use to individualize lessons for all
learners, from those who are struggling to those who need greater challenges? How
can technology help improve student achievement? How can the education system
guarantee the development of 21st century career market skills in Saudi Arabia and
the Gulf States?
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12. IEFE 2012 Facts & Figures
Under the patronage of his Highness the Prince Faisal bin Abdullah AL Saud, the The Ministry of Education
Minister of Education, inaugurated the 2012 exhibition in the international Riyadh Gulf Council Member countries
Exhibition Centre (February 13th – 17th, 2012) Organizations
Sponsors
The 2012 version of this event brought together senior representatives from edu-
cation organisations from 20 different countries across many different educational 23 State Schools
disciplines. The Exhibition included 150 exhibitors representing different education Public Schools
companies from 20 countries, including South Korea, China, Japan, India, Jordan, Syr- Educational Supplies and Teaching Techniques
ia, Lebanon, Egypt, UAE, Kuwait, Qatar, Bahrain, Oman, UK, Sweden, Finland, France, Schooling and Educational Buildings
Germany, USA, Canada, beside companies and institutions from Saudi Arabia. IEFE Curriculums
2012 also had 34 carefully selected speakers address delegates on key global educa- The Talented
tion issues.
Comprehensive Quality and Academic Accredi-
International exhibitors at the 2012 event included Google, Microsoft, Texas Instru- tation
ments, Apple, Intel, Sony and LG as well as numerous educational suppliers from Kindergarten
Korea and other regions. Special Needs
Training
The 2012 Expo was a very professional incubator of global exhibitor companies rep-
resenting the fields of curriculum development, educational building design and con-
struction, training and leadership development, quality and academic certification,
kindergarten services, education for specially talented and special needs education.
The exhibition covered a total area of more than 14,000 square metres.
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13. The International Forum
at IEFE
The Forum has in the past attracted senior specialized speakers in the field of educa-
tion development. Several workshops have been conducted and this massive event
has been covered local and international newspapers, satellite TV channels, websites
and social media tools.
• Carefully selected attendees from the more than 40,000 visitors to IEFE 2012 (Edu-
cational leaders, supervisors, and school principals from different regions and educa-
Mr. Essam Al-Quwaihes, The CEO of IEFE with tional provinces) joined the main sessions and workshops.
korean Delegation
• 42 Scheduled hours of various topics, were presented by prominent international
and local speakers
• 34 Speakers conducted over three days, 13 main sessions, 3 discussion sessions and
30 workshops that addressed important topics of the Institutional Models of Devel-
oping Public Education (international and local) experiences; Designing Educational
Environments in the 21st Century; Improving Educational Practices, and Build the
School Knowledge Society.
21
14. The Visitors
• VIP/ President
• Board Member/ Chairman/ Director
• CEO/ GM/ MD
• Business development/ Marketing/ Sales
• Senior Manager/ Head
27 • Principals/ Teacher
• Consultant/ Advisor
VIPs at IEFE
• More than 100.000 Vistors attended
% 45 45%
% 40 40%
% 35 35%
% 30 30%
% 25 25%
% 20 20%
% 15 15%
% 10 10%
%5 5%
%0 0%
Other Consultants Students CEOs Teachers Business
Departments Education Development
Managers Supervisors Marketing
General Principals Sales
Managers
Presidents
23
15. 2013 2013 2013
Floor Plan Activity Area Network Area Activi
1620 1520 4620 4520 1620 1520
1619 1519 4619 4519 1619 1519
ea 1517 Activity Area 4517
Network Area 1517
Network Area Network Area Activity Area Activity Area
4620 4520 1620 1520 4620 4520
4619 4519 1619 1519 4619 4519
999
4517
4620 4520 4620 4520
1517
29 3999
4517
1620 1520 1620 1520
4619 4519 4619 4519 1619 1519 1619 1519
4517 4517 1517 1517
3999 3999
3999 3999
Sport Educational Sport Educational
Supplier Supplier
Educational Educational
Broadcast Broadcast
Sport Educational
Supplier
Educational
Broadcast
Sport Educational Sport Educational
Supplier Supplier
25
Educational Educational
Broadcast Broadcast
