1. Communication for Persuasion Winning points without losing your cool

3. The Power of Story 1 What’s the most important part of a story? Impression Takeaway Unifying theme

4. The Power of Story Higher Purpose Intellectual Exercise Rote Movement Spiritual Mental Physical

5. The Power of Story People have more facts than they can use. Story is the framing that gives context.

6. The Framework of Story Foundation Structure Finishing

8. The Framework of Story Parallelogram: a regular closed quadrilateral with opposite sides of equal length and opposite angles of equal degree. Analogy and Metaphor What is this shape? Parallelogram: A rectangle that leans

9. The Framework of Story Analogy and Metaphor A rectangle that leans … start from a common experience, then transition to focus on the differences. Definition by Subtraction

10. The Framework of Story Structure Always start with STORY Story must answer: Who are you? Why are you here? What do you want?

11. The Framework of Story Structure Story Point

12. The Framework of Story The Rule of Threes Structure Points Lock stock and barrel Hook line and sinker Huey Dewey and Louie Easy for you to remember Easy for them to remember

13. The Framework of Story The Order of Points Structure Points Narrative Chronological Priority You decide

16. The Framework of Story The end is your beginning Structure THE Point (the Conclusion) One call to action One impression One point Build your presentation to finish where you want your audience to finish

17. The Framework of Story Finishing the story Foundation Structure Finishing Make it your story Add the details only you can You are the expert

18. Telling Your Story Storytelling in three formats: 1 Sentence 30 Seconds 90 Seconds gets to the point basic structure complex structure ! ? ! ? ! ! ! !

21. Dealing with the media What Makes News “News” The Three CONs Reporter Lingo, Tricks and Traps Performance Tips

23. The Three CONs Control the Interview Content that Matters Containing the Damage

25. Content that Matters Define your Key Message What do you want people to remember about Alabama Power after this story runs?” “ The police acted stupidly.” “ All I heard was a Whoo-Whoo-Whoo!”