The presentation shows how to implement the growth process

1. Growth Process Development
Igor Keleberda

2. How important velocity?
If you are only making monthly releases, you are
effectively only learning every two months because
you need at least 3 dots to see a trend.
If you release weekly, you learn something new
every 2 weeks. The team who releases weekly will
complete 4 learning cycles in the same amount of
time that the “monthly” team completes one cycle.

3. Growth process

4. Stages of Growth process deployment
1. Gathering ideas (brainstorm) and prioritize
2. Team forming for experiments
3. Running experiments
4. Setting up analytics for experiments
5. Creating playbooks to transfer knowledge
6. Scaling results
7. Increasing the number of experiments per quarter / month / week
8. Agile and Sprints Implementation

5. Backlog
https://docs.google.com/spreadsheets/d/1D9Wvlz1DpHNix3oaT_uVH6lQIf19L4Z0ffrjK1Diw6s/edit?usp=sharing

6. Estimation and priorities
Prioritize ideas by ICE
https://www.mindtheproduct.co
m/three-simple-ways-to-make-pr
oduct-prioritisation-easier/

7. Linking with OKR
There are goals in OKR, that correspondence to an AAARRR funnel.

8. AAARRR funnel

9. Growth Manager
Growth Manager is responsible:
- backlog
- prioritizing hypotheses
- helping in running experiments
- requests for experiments
- working with analytical dashboards
- running and controlling experiments
- reporting and creating playbooks

10. Growth Team
structure
https://miro.com/miroverse/category/
strategy-and-planning/growth-team-
structure

11. Сross-functional squad

12. Agile and Sprints Implementation
https://drive.google.com/file/d/15hfeGqN-ECrvfgL0bJhlkpzNf95SKZM-/view?usp=sharing

13. Agile and Sprints Implementation

14. Agile and Sprints Implementation
To that end, it needs to
build the experiment
backlog and then
establish an ongoing
growth process.

15. Create a culture of Growth

16. THE GROWTH STACK

17. Links
GrowthHackers Leadership Guide
THE ENTERPRISE GROWTH PLAYBOOK
Stepping up Your A/B Tests