Traffic counting technology provided by iInside can provide retailers with highly detailed traffic data at the department and display level, informing conversion rates. This data reveals how many people visit each area, for how long, and where they go after. Using privacy-compliant insights, retailers can substantially improve performance across marketing, merchandising, and store operations. iInside empowers brick-and-mortar retailers to make better real-time decisions through shopper traffic intelligence beyond basic counting.

1. Traffic counting is highly valuable for store conversion and staffing. But what if you had traffic
data at the department and even end-cap level?
Knowing how many people visit each department, when they visit, for how long and what they do after visiting
specific locations provides a data-driven basis to determine conversion rate at the departmental — or even the
brand or end-cap — level. Accurate, privacy-compliant insights from iInside inform your decisions, can substantially
improve performance and power better, faster marketing, merchandising and store operations processes.
iInside empowers brick-and-mortar stores with
best-practice shopper traffic intelligence.
To schedule your demo, go to
www.iinside.com/contact-us or call (877)500-9379.
Beyond traffic counting
MERCHANDISING
STORE
Evaluate merchandising changes and store
layouts in real time with “instant”
quantitative and qualitative traffic feedback
Identify high and low performing departments across
stores and the entire chain; inform personnel decisions
for the best staffing models at the lowest cost
Understand the connections between every campaign type
and traffic and leverage this understanding for better campaign
KPIs and marketing ROI
MARKETING
LOCATION ANALYTICS ADDS NEW POWER
TO RETAIL BUSINESS DECISIONS
OPERATIONS