What is business market how does it differ from consumer market
1. What is business market and how
does it differ from consumer
market
2. Business market consists of all the organisation
that acquire goods and services used in the
production of other products or services that are
sold, rented or supplied to others.
7. Professional purchasing
Purchasing is done by trained
purchasing agents who follow
their organizations policies
,constraints and requirements.
Must provide greater technical
data and advantages over
competitors product.
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8. Multiple buying
influences
More people influence
business buying decisions.
Business marketers need to
send well trained sales
representatives to deal with
well trained buyers.
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11. Fluctuating demand
A Given percentage increase
in consumer demand can lead
to a much larger percentage
increase in the demand for
plant and equipment
necessary to produce
additional output.
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