How Can Market Leaders Expand Total Market And Defend Market Share?

ATTRACT NEW CUSTOMERS
Market Penetration Strategy
For Those Who Might Use It But Do Not
New-Market Segment Strategy
For Those Who Have Never Used It
Geographical Expansion Strategy
For Those Who Live Elsewhere

MORE USAGE OF PRODUCT
Boost Amount Through Packaging Or Product Redesign

Additional Opportunities
To Use
Honey Products
Antiseptic Cough Suppressant
Body Wash Sugar Supplement

New Ways To Use The Brand
Annual sales increased by 20% with the introduction of multi-recipe strategy

PROTECTING MARKET SHARE
Proactive Marketing
Responsive and Creative Anticipation to
Devise Innovative Solutions of Problems
that may Occur in Future
Defensive Marketing
Reducing the probability of attack, divert attacks
to less-threatened areas, and lessen their
intensity.

INCREASING MARKET SHARE