Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

KEY LEARNINGS

What are the keys to effective internal marketing

What are important trends in marketing practices

Managing new products

How should a company set prices initially for products or services

Think apps, not ads

Branding yoga

Stages

Case analysis

How would market challengers attack market leaders?

Summary

When should a company initiate price change

Q2

Challenges in New-prduct development

How should a company respond to a competitor's price change

Make killer power point presentations

Module 1

Q1

How to make a Presentation ?

How can a company improve its marketing skills