7. IT IS A WAY OF CONNECTING WITH THE
CUSTOMERS.
IT HAS HELPED GAIN ACCEPTANCE OF NEW
PRODUCTS
ESTABLISHES KNOWLEDGE ABOUT THE CURRENT
SITUATION OF ECONOMY
SUCESSFUL MARKETING BUILDS DEMAND FOR PRODUCTS AND
SERVICES
8. HENCE MARKETING IS THE ART AND
SCIENCE OF CHOOSING TARGET
MARKETS AND GETTING,KEEPING
AND GROWING CUSTOMERS AND
FINANCIAL SUCCESS DEPENDS ON
THE MARKETING ABILITY
