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What do Marketing Channels do?
Functions of a marketing channel
There can be three flows:
• Physical products’ storage and movement
• Carrying forward of the title
Functions involving forward flow
• Ordering and payment of bills
Functions involving backward flow
• Negotiations
• Finances
• Risk taking
Functions occurring in both directions
Functions of service sector channels
Slide No. Reference
3 lib.znate.ru
2 www.dlsweb.rmit.edu.au
4 www. slideshare.net
5 www.about.extension.org
6 www.financeisland.com
7 www.twentytwowords.com
8 www.beckett-tele.com
References

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What do marketing channels do