1. “Key insights:Nancy Duarte presenting in LinkedIN Speaker Series”
“ Key insights:
Nancy Duarte presenting
in the LinkedIN speaker
series ”
By:
Kartik Singla
Indian Institute of
Technology(BHU),
Varanasi

2. Who is Nancy
Duarte????????

3. An American non-fiction writer
A storyteller
CEO of the firm “Duarte Design”.....A
firm which helps to convey stories in
the most interesting way!!!!

4. “Message
by Nancy
Duarte”

5. CONCEPT OF
“RESONANCE”

6. Finding out
what is in the
minds of the
audience
and hitting
them
at that
frequency!!!

7. CONCEPT
OF “IDEA”

9. CONCEPT OF
“PATTERN BY
STORYTELLERS”

10. Every successful communicator OR storyteller follows a definite
pattern during his/her address to the audience…..
It resembles a square wave with steps pointing at two aspects:
What is?
and
What could be?

11. What is?
Refers to
The present reality...the present world around us!!

12. What could be?
Refers to
what the future is like…
a whole new world of
possibilities!!!!

13. The communicator shows a contrast
between “what is” and “what could be”
which making the future more alluring!!!!

14. Analysis of the talks by
eminent/famous
personalities by using
the above pattern as an
analysing tool:

15. Steve Jobs
❖ 2007 iphone launch
talk
❖ The speech was 90
minute long.
❖ Almost every 20
seconds had the
audience laugh or
clap.

16. The pattern depicts that Steve Jobs had a
heightened sense of “What could be”!

17. Martin Luther King Jr.
❖ Speech was named
originally as “The
urgency of Now”
but later changed
to “I have a
dream”......
❖ A 16 minute talk.

18. The pattern depicts the tight frequency between “what
is” and “what could be” because Martin Luther used
the phrase ‘I have a dream’ repeatedly.

19. Pandit Jawaharlal Nehru
❖ The speech was
given in 1947 on the
eve of Indian
Independence.
❖ The speech is called
the Indian version of
“I have a dream” and
named as “Tryst with
Destiny”.

20. The pattern is perfectly shaped because Nehru
constantly compared India’s sufferings(what is) with
India’s triumphant future(what can be).

21. Richard Feynman
❖ A great explainer,
always had a ‘star
moment’ in his talk
which lasted really
long.
❖ Gave his speech on
Nanotechnology,
which became an 8
day media sensation.

22. The pattern was observed with super tight frequency
because richard’s talk was really technical and
strongly communicative.

23. Margaret Thatcher
❖ Gave the famous
‘Iron Lady’
speech.
❖ Verbally really
strong and was
really
authoritative
while delivering
the talk.

24. The pattern shows sudden oscillations in “what is”
and “what could be” as Margaret Thatcher was a
master of contrast.

25. Jesus Christ
❖ Delivered his
famous speech
“Sermon on the
Mount”.
❖ Longest continuous
piece of oration ever
found.

26. The pattern is the tightest one analysed because of the
rapid switches made by Jesus with respect to a person’s
present deeds and their consequences in future.

27. Sun Yat-sen
❖ A revolutionary,
helped
overthrow the
ching dynasty.
❖ Gave the
famous ‘Pan-
asianism’
speech.

28. The pattern shows most of the time is spent in “what is” process
as eastern culture believes in bringing the past forward as context
rather than thinking about the past.

29. Eva Perón
❖ Addressed a crowd
of 2 million people
in argentina in 1946,
as a 10 minute
campaign talk for
her husband’s
presidential
election.
❖ Extremely caring for
poor and the
needful.

30. The pattern displays the contrast used by Eva
between the elites and the shirtless.

31. “Distance yourself from ‘what is’ and Imagine
the future…...Believe in your vision!!”

32. Summary
Nancy Duarte: CEO of ‘Duarte Design’ and above that an excellent
communicator.
The key concepts highlighted by Nancy in her talk were: Concept of
Resonance, Concept of Idea and the Pattern followed by Storytellers.
Every exceptional communicator in his/her speech mesmerized the
audience by highlighting the contrast of ‘what is’ and ‘what could be’.
The analysis of some famous talks by eminent personalities showed a
unique pattern in every talk but with a similarity of portraying their ideas
to shape a better future.

33. Image Credits
http://blogs.vault.com/media/809315/iStock_000009438409XSmall.jpg
https://efangelist.files.wordpress.com/2013/11/resonate-cover.jpg
http://www.thinkstock.com/
http://conversationagent.typepad.com/.a/6a00d8341c03bb53ef01a5119a78cc970c-pi
http://futureviewconsulting.com/yahoo_site_admin/assets/images/FutureView_Icon2.81154716_std.jpg
http://thumbs.dreamstime.com/z/past-now-present-future-time-clock-forecast-today-tomorrow-words-to-illustrate-to-get-
work-done-enjoy-moment-41671043.jpg
http://ecx.images-amazon.com/images/I/41JCRKT8K4L.jpg
http://funnyand.com/wp-content/uploads/2014/05/Eleanor-Roosevelt.jpg
https://www.youtube.com/watch?v=DEUOPdnJHi4

34. “These slides were prepared by
‘Kartik Singla’
as a part of an internship done under
‘Prof. Sameer Mathur’
(www.IIMInternship.com).”
Disclaimer