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What are some influential macroenvironment developments?

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Sameer Mathur
Sameer Mathur

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Scanning the Marketing Environment, Forecasting Demand and Conducting Marketing Research
What are some influential macro environment developments?
What is Macro Environment? include trends in gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy
Major Forces in the Environment Demographic Economic Socio-cultural Natural Technological Political-legal
The Demographic Environment Population Growth Population Age Mix Ethnic Markets Educational Groups Household Patterns
Economic Environment Consumer Psychology Income Distribution Income Levels and Consumption
Natural Environment Companies are affected by conditions such as Shortage of raw materials, Increased energy costs, Anti-pollution pressures and Governmental protections constitutes Natural Environment.
Technological Environment Pace of Change Opportunities for Innovation Varying R&D Budgets Increased Regulation of Change
Political-Legal Environment Business Legislation Growth of Special Interest Groups

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