Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia

1. PRATIK SISODIA
YASH ARORA

3. Hari Menon,
VS Sudhaken,
Vipul Parekh,
Abhinoy
Choudhari
Online Grocery
Store
Over 18000
Products
Across 26 Cities
Headquarters At Bengaluru
Website
Over 1000 Brands App on IOS & Android

5. Warehousing & Hyper
localisation
Shipping & Delivery

7. Big Basket’s
Website

8. Apps &
Notification

9. Apps &
Notifications

10. Blog

12. 169649 – Likes
168747 – Followers

13. 53k tweets
22.9k followers

14. 688 posts
3613 followers

15. • 1439 subscribers
• Posts videos
weekly.
• Content always
about festivals
and occasions.

16. VS VS

17. Brand Big Basket Grofers Zopnow
Launch year 2011 2013 2011
Business model Inventory + Hyperlocal Hyperlocal Hyperlocal
No. of cities 26 25 9

18. Big Basket Grofers ZopNow
Posts per day
1.1 0.4 0.1
Videos 15% 8% 0%
Photos
67% 17% 100%
Average post
length
169 173 46
People talking 11,592 3,636 29
Total page likes 169,319 128,449 30,426
Engagement rate 7% 3% 0%
Facebook
Analysis
Source : Likealyzer

19. BigBasket Grofers ZopNow
Tweets
53,100 28,704 3,815
Followers 22,900 25,487 3,191
Following 291 916 193
Followers ratio 78.69 27.82 16.53
Twitter
Analysis
Source : Foller.me

20. BigBasket Grofers ZopNow
Total posts
688 297 32
Followers
3,615
3197
249
Following
243 30 73
Avg Likes
92.5 37.1 29
Avg Comments
0.7 2.1 12
Instagram
Analysis
Source : Keyhole

22. Google Ads

23. Youtube Ads

24. Instagram
Ads

29. Backlinks

30. Where do Big Baskets
visitors come from?

31. Keywords for which
Big Basket ranks

32. Suggested
keywords

36. 1). GharLeAaoBigBasket

37. 2). DetoxWithBb

39. Colour Palette Typography Logo
Atlantis
#a4c734
Alizarin Crimson
#e5322d
Cod Gray
#171717

41. 1).Quora

42. 2). Trusted Company

43. 3). Mouth Shut

44. 4). Google Play Store

45. 5). Yahoo Answers

47. Why did I chose her?
She has a fan following of 57k
Talks about baby products
She generally talks about health, nutrition, parenting and also
about activities for babies.
Benefit to my brand :-
Big baskets reference can be given when talking about baby
products and healthy meals.
1). Being Momma

48. Why did I choose him ?
Has a YouTube fan following of 675007
He is a fitness coach
What do these influencers talk about
He generally talks about fitness, health, food habits,
lifestyle.
Benefit to my brand :-
Can collaborate with his YouTube videos for organic food.
2). Beer Biceps

49. Why did I choose her
Has a 60k followers on Instagram
She keeps coming up with new recipes.
What do these influencers talk about
She generally talks about new recipes and guides people on
how to make it.
Benefit to my brand :-
Big basket’s reference can be given while showing various
ingredients for her recipes.
3). Archana’s Kitchen