4. WHAT?????
ESTABLISHED IN 2001 BY DHEERAJ GUPTA.
23RD AUGUST 2001 – FIRST OUTLET IN MALAD.
QUICK SERVICE RESTAURANTS(QSR) – WORKS ON FRANCHISEE MODEL
CURRENTLY HAVE 50 PLUS OUTLETS (INFORMATION PROVIDED AS PER THEIR WEBSITE)
IT HAS SPREAD ACROSS THE WHOLE MMR, AS WELL AS BANGLORE, HYDERBAD, AURANGABAD AND GUJRAT
10. SUGGESTIONS!!
23rd AUGUST
2001…WE BEGAN TO
SERVE VADA PAV AT
MALAD
Two outlets were
opened
in Ahmedabad on 17
August 2007
2007: Received Award for
New Concept Franchising
and Award as Innovative
Franchisee model.
2014: First outlet
in Hyderabad at Narayan
guda
2011: First outlet
in Bangaloreat Kora
mangala
2011 MS Dhoni becomes
Jumboking’s customer
number 90,000,000
11. • ONLY ITEM NAME AND PICTURE.
• SUGGESTION:
CAN ADD EACH PRODUCT DESCRIPTION
TO GIVE CUSTOMER A BETTER IDEA OF
WHAT THAT VADA PAV IS
12. CORN PALAK WITH CHEESE !!!
GET YOUR TASTE BUDS READY FOR A LIP
SMAKING COMBO OF CORN PALAK
AND CHEESE IN DESI ALL TIME HIT VADA PAV !!!
SAMPLE !!
27. IT FURTHER SHOWS NUTRITION INFORMATION OF THAT PARTICULAR BURGER WHICH IS CUSTOMIZABLE
!!!!
28. A SCREENSHOT OF CUSTOMIZED NUTRITION INFORMATION !!! FAT DECREASES
AS WE UNTICK MAYONNAISE, AMERICAN CHEESE AND PICKLES
29. A UNIQUE WAY OF DISPLAYING WHATS HAPPENING ON THEIR SOCIAL MEDIA PLATFORM (TWITTER).
30. • THIS CAMPAIGN WAS DONE ONLY ON
TWITTER.
• WAS DONE IN THE MONTH OF MARCH 17.
• TOOK 50-60 NEGATIVE TWEETS OF
CHICKEN BURGER TWEETED YEAR BACK.
• PERSONALLY RETWEETED THEM
WITH A VIDEO.
• GIVING FIRST CRISPY CHIKEN BURGER
FOR FREE.
#HatersGonnaLove
40. TARGET GROUPS
15-35
M
STUDENTS AND WORKING
PROFESSIONALS
MALE AND FEMALE URBAN CITY AND FAST MOVING
TRAIN/METRO AND PUBLIC
TRANSPORT TRAVELLERS
AGE GROUP AND INCOME CLASS
41. DETAILED TARGET AUDIENCE-1
LOWE PAREL
MALE
MR.DAKSH SAMPAT AGE DEPUTY SALES MANAGER
10TH+12TH+BMS TRAIN TRAVELLER
LIVES IN PLACE OF WORK
SINGLE
45K
INCOME
53. VADA PAV EATING COMPETITION
AT MALLS
IN MUMBAI AND PUNE
01 #JumboChampionship
54. PRE EVENT BUZZ-
CONTENT SERIES
AT THE EVENT –
FACEBOOK LIVE
AND INSTAGRAM
LIVE
POST EVENT
MEMORIES
THE CAMPAIGN FLOW
• AT MALLS IN MUMBAI – HIGH STREET PHOENIX – LOWER PAREL
• AT MALLS IN PUNE – PHOENIX MARKET CITY
• REGISTRATION ONLINE – WILL GET AUDIENCE EMAIL ADDRESS AND CONTACT NUMBER
• PRIZE IN THE FORM OF GIFT VOUCHERS AND JUMBOKING OFFER BOOKLET
• COMPETITION IN TWO CATEGORIES – MALE AND FEMALE
55.
56.
57.
58. ASKING FOR UNIQUE INNOVATIVE VADA PAV
RECIPES FROM AUDIENCE – BEST 30 TO BE
FEATURED IN A JUMBOKING VADA PAV RECIPE
BOOK AND THE BEST ENTRY COULD BE THE NEXT
JUMBOKING LAUCH
02 #MeraWalaVada
59. THE CAMPAIGN FLOW
• AUDIENCE NEED TO SUBMIT THEIR RECIPES ONLINE ON OUR WEBSITE
• WILL GIVE THEM A SUBMISSION DEADLINE
• POST DEADLINE, AFTER A WEEK ANNOUCE THE RESULTS.
• BEST 30 RECIPES WILL BE FEATURED IN A BOOK WHICH WILL BE DELIVERED TO ALL THE 30
WINNERS ALONG WITH JUMBOKING VOUCHERS AND ALSO AVAILABLE FOR PURCHASE AT
DIFFERENT JK OUTLETS
• AMONGST THE 30 WINNERS, THE BEST WILL BE THE NEXT JUMBOKING LAUNCH
60.
61.
62.
63. WHATSAPP CAMPAIGN – ASKING AUDIENCE TO
SEND US A MESSAGE ON GIVEN MOBILE NUMBER
AND AVAIL DISCOUNT COUPONS TO BE USED AT JK
03 #JeebharkeKhao
64. THE CAMPAIGN FLOW
• WITH 160 MILION ACTIVE WHATSAPP USERS IN INDIA, THE CAMPAIGN WILL BEGIN WITH
SOCIAL BUZZ OF WHATSAPP MESSAGES
• ONCE THE AUDIENCE SUCCESSFULLY SENDS “ WE LOVE JUMBOKING” WE SEND THEM A LINK
TO REDEEM THEIR FIRST COUPON
• THEY WILL GET A COUPON ONLY AFTER FILLING NECESSARY DETAILS LIKE NAME AND EMAIL,
WITH THIS WE WILL BE ABLE TO COLLECT A LOT OF DATA WHICH WILL FURTHER HELP IN SMS
MARKETING
• AT REGULAR INTERVALS PEOPLE WILL BE SEND COUPONS VIA WHATSAPP
72. JEB PAR SASTA…DIL RAHE HASTA – WHY JUMBOKING VADA PAV IS MUMBAIKARS
FAVOURITE CHOICE.
CONTENT
WHAT MAKES JUMBOKING DIFFERENT FROM OTHER
VADA PAV WALAS
• ITS ECONOMICAL
• ITS STOMACH FILLING
• THEIR VADAS HAVE A PROPER STANDARD SIZE
73. 2 ARE YOU A HYGIENE FREAK ?? – JUMBOKING IS THE RIGHT CHOICE FOR YOU
CONTENT
THE LEVEL OF HYGIENE MAINTAINED AT JUMBOKING
TO MAKE IT A RELIABLE FOOD OUTLET .
74. 3 HAVE YOU GONE THROUGH THESE 5 EXPERIENCES
TO CALL YOURSELF – ‘ME MUBAIKAR’ ?
CONTENT
• HAD A ROADSIDE CUTTING CHAI
• SEEN SUNRISE/SUNSET AT MARINE DRIVE/QUEENS NECKLACE
• TRAVELLED IN A BUSY LOCAL TRAIN
• EATEN A VADA PAV ON A HUNGRY STOMACH
• PLAYED GULLY CRICKET
75. 4
CONTENT
• FOOD SPECIALITY OF DIFFERENT PARTS OF INDIA
• FROM SOUTH – IDLI VADA / DOSA
• FROM NORTH – CHOLE BHATURE
• FROM WEST – DHOKLA / VADA PAV
• FROM EAST – BESI BHELI BHAAT
THE GREAT INDIAN DELICACIES – EAST OR WEST INDIAN SNACKS ARE THE BEST
76. 5 MUMBAI CHA BURGER - THE HISTORY OF FAVOURITE ON THE GO SNACK
OF MUMBAIKARS
CONTENT
• HOW VADA PAV WAS BORN -
• ASHOK VAIDYA, THE MAN WHO IS CREDITED
WITH COMING UP WITH THE IDEA FOR THE SNACK AT
HIS STALL OUTSIDE DADAR RAILWAY STATION IN 1966.
77.
78. SUBSCRIBERS – WILL GET EMAIL ID FROM REGISTRATION OF OUR CAMPAIGNS
ONE OF THE EMAIL AUTOMATION STRATEGY
INTRO EMAIL FOR THE
CHAMPIONSHIP
COMPETITION
POST EVENT MAIL-
WINNER
RULES OF THE
EVENT
PROMOTIONAL OFFER
MAIL.
REMINDER FOR THE
EVENT
TRY VARIETY COMBOS
AT JK
MEMBERSHIP MAIL.
OFFER ON JK OF THE
DAY
YES YES YES YES
YES YES YES
NO
NO NO NO
NO NO
79. EMAIL SUBJECT LINES
WELCOME TO THE JUMBO CHAMPIONSHIP EVENT - YOU ARE 3 STEPS AWAY FROM
WINNING THE CHAMPIONSHIP
REMEMBER THE THREE R’S OF THE EVENT – REVERT, REPORT AND REJOICE
NOW SPEND LESS TO EAT MORE – GET 15% OFF ON YOUR NEXT JUMBOKING ORDER
CONGRATULATIONS! YOU GET A FREE JUMBOKING MEMBERSHIP CARD | CLICK ON THE LINK TO KNOW MORE |
CHECK THE BEST MOMENTS OF OUR EVENT | CLICK TO KNOW MORE |
1.
3.
2.
5.
4.
87. APPLICATIONS1. INVITE US ON OUR EVENT
2. ASK THEM TO RATE US ON ZOMATO
3. POST ON THEIR SOCIAL MEDIA
HANDLES ABOUT DIFFERENT JK
OF THE DAY
88.
89. 1. QUORA
ANSWERING QUEATIONS LIKE
“ WHERE CAN ONE GET THE BEST VADA
PAV IN MUMBAI ? “
“ WHERE CAN I GET THE BEST VADA PAV IN
MUMBI/PUNE AND MAHARASHTRA? “
an MBA from Symbiosis Institute of Business Management, Pune, under his belt, Dheeraj Gupta, hailing from a family that was into traditional food and mithai business,
As I went across jks website and different social media handles few things drew my attention .
Few insights as I came across the current digital presence of jk
CANT SCROLL DOWN !! ITS ONLY RESTRICTED TO THIS MUCH !! INSTEAD COULD ADD ABOUT US STORY
no temptation for a visitor !! Quality content but no picture
About us page could look some what like this in vertical form .
With important noticeable achievements
Another thing that drew my attention – dry food menu page ! Fails to create temptation
Being into food industry instagram is one of the best handles to get followers and fans
Done in the year 2015 during oct nov festive season
AUAGUST 15
JULY 2015
In generic terms all local vada pav sellers are competitors of jumbo king but if we see from digital point of u
BURGER KING USA
Numerical comparison of the 3 .. Burgerking being an multi national brand is way ahead than the two but if we compare the 2 domestic brands jumboking doing well In most things
Few things I came across from bks website
A tempting description
Colourful attractive website .
As we scroll down the crops behind like bus keep moving ahead thus keeping visitor engaging
Target audience seo audit and campaigns with content bucket
CHECK WHO IS FIRST IN OTHER CASES
For vada pav wiki first followed by foodviva- a recipe portal
In terms of google my business kriti college ashok vada pav ranks 1
For vada pav order online swiggy ranks first
For vada pav in Mumbai urban cocktail news portal ranks first followed by zomato
VADA PAV – 10K-100K
ON THE GO SNACKS – 100-1K
VADA PAV IN MUMBAI AND CHEESE VADA PAV – 100- 1K
Preview of how a organic search result looks like
23 lakh 85 thousand and 85th and 2 lakh 4 thousand 760 in india
Bounce rate is roughly average
Mood board blogs and email marketing
Golden fizz crimson red tango orange
Blog revolving around the must experiences of a mubaikar
Will get email data from different campaigns , this is example of one of the email automation through campaign
Influencers..online reputation management and media ads