About FirstCry-We are Asia's Largest Online Portal for Baby and Kids Products. We have over 2 Lakh+ Baby and Kids items from 2 Thousand+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and so on. Our mission is to provide best of the products/brands at the lowest prices with great online shopping experience, free shipping and Prompt customer service. Our benchmark is to provide our customers with a physical stores shopping experience; online, without the hassles of driving around the town locating a shop and then a place to park the vehicle. Our sourcing team works with over 150 vendors internationally, nationally to source the best products/brands for you at the most affordable price. About IIDE-The Indian Institute of Digital Education (IIDE) evolved from the need for digitally skilled resources in India. All businesses in India are transitioning to the Digital Space for effective business. This has led to a high rise in demand for digitally skilled resources. The current Indian Education system ignores this demand and is unable to cater to the needs of new businesses. IIDE is catering to this industry requirement and creating future digital entrepreneurs. To create quality output, educational houses need to have world class mechanisms and IIDE has adopted just that.

9. WorldOfMoms

10. TV Commercials

11. Shopping Kiosk

12. Subscribers – 3.7K
Number of Videos – 971
Total Number of Views – 2.7 million

13. YouTube Activity

14. Likes – 710K
Average Weekly Growth – 0.60%

15. Time for Some Stats....

16. Campaigns

17. Campaigns

18. Types of Posts

19. Posting Frequency

20. Responding To Fans

21. Content Engagement

22. Followers - 8,729
Following – 372
Last Post – 17 Weeks Ago

23. Instagram followers

24. Instagram Post

25. Followers- 3,780
Tweets Daily

27. Competitive Research

29. Headquartered In
Haryana
Present In
USA, New Zealand and
other European Countries
The Big Guns
In The Game

31. Headquartered In
Bangalore
Est.
2010
Opportunity
To Moms
The Desi Guy

33. A Brilliant Looking
Website
HTTPS
Certification
APP
Google Play and Apple Store
Similar
Merchandise

35. Target Audience

36. Buyer Persona 1
• Name : Madhu Chopra
• Education MBA(Marketing), Mithibai College
• Age : 27
• Working Status : Employed Senior Manager at Star Media with a annual package
of 15 Lakh P.A
• Children : A 1and a half year old girl
• A modern woman who knows her way around the world, Strong, Independent
and loves to shop online for herself and her daughter
• While describing her previous shopping experience at a popular E-commerce
store she was extremely dissatisfied with the time taken to deliver the product
and quality of the product

37. Buyer Persona 2
• Name : Farida Kapadia
• Age : 25
• Education : BCom Jai Hind College
• Work Status :Unemployed, Homemaker
• Children : 6 month son
• A housewife that loves to socialize a lot and keeping up with the trend
of today. Loves her family more than anything. Being the trendy
women she is she loves to shop online
• On her recent online purchase she loved the pace at which the
product was delivered to her and the quality of the product

38. Buyer Persona 3
• Name : Vinod Seth
• Age: 31
• Education : Havard International specialising in Data Analytics
• Occupation : Employed at Endurance international with a package of 30
lakhs per annum
• Marital Status : Married and recently had his second child a girl
• A person who wants the best for his children and this thought process is
supported by his hefty income, Won’t think twice before buying something
for his children and fulfilling their demands
• On his recent online purchase he was very satisfied with the product and
the time in which the product was delivered

39. Search Engine Optimization

40. 8 Step SEO Audit

41. Step 1
Checking the Traffic over a Period of Time

42. Traffic Over The Past 6 Months

43. Step 2
Checking the Meta-Description and Page Title

44. Title : FirstCry
Snippet length : 241
Meta-Description

45. Page Title

46. Step 3
Checking the Header Tags

47. Header Tags

48. Step 4
Finding out the number of Pages Indexed by
Google

50. Step 5
Keywords for Which One of The Pages is Optimized
For

52. Step 6
Checking out Whether the Images Have
Alternate Tags

54. Step 7
Positioning on Google

56. Step 8
Checking the Referring Domains and
Backlinks

57. Backlink's

58. Backlinks Types

59. Backlink Follow Versus NoFollow

61. Backlinks
• The majority of the backlinks are from
• Coupon Websites
• Mahindra’s BabyOye
• Blogs
• Some of them have a very good rating, Hence increasing the
credibility of FirstCry

62. The 10 Keywords for which FirstCry.com ranks first
Clothes for Infants
Clothes for Children
Baby boy dresses 0-3
months
Baby Bathtub Seat
Baby Walker
Mothercare India
Maternity Wear
Study Table for Kids
Oye Baby
Feeding Bras
Feeding Bottle
Motu Patlu merchandise

63. Keywords To Optimize For
• Affordable Maternity
wear
• Baby Clothes
• Location Wise
Optimization
• Mosquito net online
• Baby Beds
• Baby Pajamas
• Baby Pajamas
• Clothes for Baby Girl
• Cheap Baby Clothes
• Maternity Clothes
• Baby Shampoo
• Bibs
• Baby Clothes Discount
• Disney Clothing
• Clothes for Baby Boy

64. Suggestions

65. HTTPS
Certification
Improving Blog
Visibility
Shorter
Meta Description
Removing
iFrames

66. More
Header Tags
Improving
Text to HTML Ratio
Keyword
Consistency
More Backlinks
Of Better Rated Domains

67. Social Media

68. Platforms On Which FirstCry.com is
Present

70. But The Most Active and Dominant
Among All Of Them…….

72. Women have a higher a number on Facebook
as compared to Men

73. Campaigns#1
#MomPreneur

74. Awareness
About
Entrepreneurship
Establishing
Connectivity
Opportunities
at
FirstCry.com
Success
Stories
Motivating Inspiring

78. Campaigns#2
#SleepingBeauty

79. Sacrifice
Dad
Connection
Fatherhood
Changes A Person
New
Parents
Sleep
Is not the Same
Heartwarming

84. Campaigns#3
#ParentingTips

85. Life Hacks
Child
Development
Humor
New
Parents
Relateable
Easy
To Apply

90. Brand Mood Board

92. Blogs

93. Blog #1

94. A Step By Step Guide On How to Potty
Train Your Child

95. Moms Need A
Step By Step Guide
Age and Timings
For Training
Types
Of Toilet Seats
The Best and The
Most Comfortable
One

96. Blog #2

97. Here is How Your Child Can be Smarter
than His/her Peers

98. Right Brain
Education
Advantages of
RBE
Institutions Offering
RBE
Why
RBE

99. Blog #3

100. Read this If You Will Be Travelling With
Your Baby

101. Various
Modes
What to
Carry
Strollers
Baby
Food

102. Blog #4

103. Sex Life After Birth

104. Priorities
Change
Sex
Problems
Reigniting
The Passion
Expert
Advise

105. Blog #5

106. Food That is Best For Your Baby

107. Types
Of Food
Nutrition
Content
Making
Healthy Choices
Quantity
And
Serving

108. Influencers

109. Influencer #1

110. Mansi Zaveri
Founder and CEO of Kids Stop Press

111. Award Winning Parenting Website

112. Mom
&
Marketer
More Than 100,00
Visitors
Reputation
Facebook

113. Influencer #2

114. Ekta Chawla
Founder and CEO of ConfusedParent.in

115. Parenting Website

116. Top 10
Mom Bloggers
Chennai
Does
Endorsements
Facebook

117. Influencer #3

118. Priya Dasani
Founder of ShishuWorld.in

119. Parenting Website

120. YouTuber
25K Subs
More Than
100,000 Visitors
Baby Food
Recepies
App

121. Influencer #4

122. Dr. Naveen Kini
Founder of Everything about Kids

123. Pediatrician
23 Years
Of
Experience
Blog
WOM Trust
Celebrity
A Small One

124. Dr. Shahrukh Khan
Founder of Stardom

125. 4 Year Old
Son
Stardom Family
Man
Ladies Love
Him
Trust Celebrity

126. But the biggest factor is……..

127. Pairing with Mr. Bachchan

129. ORM

130. Quora

131. Quora

132. Yahoo Answers

133. Facebook

134. Mums.net

135. Media Planning

136. Rs.21,000 Rs.25,000 Rs.4,000

142. Let’s View The Ads

158. Out Of The Box Ideas

159. Influencer Program

160. The Forum is now open for discussion