3. Wok Express is Mumbai’s
leading quick service
restaurant in the Asian food
category. It is complete value
for money with complete
customization of your wok.
Introduction
4. USP
Started in 2013 by
Aayush Agrawal
Takeaway
Asian food category
Customized Wok Nutritive Food
Value for money
34. COMPETITIVE RESEARCH
Platform Wok Express Panda ExpressWok This Way
• Website
• Facebook
• Instagram
• Twitter
• Blogs
Very clean and user
friendly
133,531 likes
8,607 followers
1,687 followers
No blogs on website
Distractive and too
much content.
3,137,753 likes
46,900 followers
34,900 followers
Blogs
Not action driven
4,377 likes
1,239 followers
129 followers
No Blogs
38. • 18 - 24 years
• College going
• Prefer Dine in or Home
Delivery
• Like Chinese food
• Weekend group chilling
• Suburbs and Upmarket
Areas
• On a pocket money
• Health Conscious
• Digital Affluence
COLLEGE GOING
39. RAJ
19 yrs old
Pocket money
Bunking, chilling
Upper middle class
Studies in Ghatkopar
SM Affluence
Young/Funky
40. AARDRA
24 yrs old
Spends wisely
PG in Bandra
Interning as well
Hates cooking
Outstation student
SM Affluency
Home w friends
41. • 25 – 40 years
• Working Professionals
• Prefers Chinese food
• Prefers Quick Delivery
• Work place at BKC,
Nariman Point
• Living at Suburbs and
Upmarket Areas
• Health Conscious
• Moderately high Income
• Usually active on Linkedin
and FB
WORKING
PROFESSIONALS
42. DISHHA
26 yrs old
Health conscious
Lives by herself
Loves Chinese
0.5 hr lunch break
10 – 12 lakhs / yr
Digitally Affluent
Works at BKC
43. HARSH
37 yrs old
Married, 2 children
Experimental
Moderately high income
Casual meetings
Upmarket Area
Active on FB
Dinner w friends
44. • 18 - 30 years
• Majorly women
• Prefer Quick service and
Takeaway
• Like Asian food
• Food Courts
• Usually active on FB and
Instagram (18 – 28)
• Pocket Money /
Moderately high income
MALLS
45. NISHA
24 yrs old
Spends wisely
Sale with friends
Low DM affluence
Spends wisely
Middle class
DM Affluence
Part time job
46. JUIE
34 yrs old
Weekend shopping
Young mom
On a diet
Young / Funky
Well paying job
DM Affluence
61. LOREM IPSUM IS
SIMPLY DUMMY TEXT.
LOREM IPSUM IS SIMPLY DUMMY TEXT.
LOREM IPSUM IS SIMPLY DUMMY TEXT. LOREM IPSUM IS SIMPLY
DUMMY TEXT. LOREM IPSUM IS SIMPLY DUMMY TEXT. LOREM IPSUM IS
SIMPLY DUMMY TEXT. LOREM IPSUM IS SIMPLY DUMMY TEXT.
LOREM IPSUM IS
SIMPLY DUMMY TEXT.
LOREM IPSUM IS SIMPLY DUMMY TEXT.
LOREM IPSUM IS SIMPLY DUMMY TEXT. LOREM IPSUM IS SIMPLY
DUMMY TEXT. LOREM IPSUM IS SIMPLY DUMMY TEXT. LOREM IPSUM
IS SIMPLY DUMMY TEXT. LOREM IPSUM IS SIMPLY DUMMY TEXT.
62. TYPOGRAPHY
Forque – Brand Name
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Aharoni –Heading
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Calibiri – Sub Heading and Body
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79. Thank you Email
“Steal the offers now! ”
Feedback –
“Do you like me? ”
Reminder –
“I tried, but failed ”
Refer a friend –
“Mom always taught , sharing is caring! ”
10% Offer – “I will die on 23rd
March 2017 ”
Pop up on the website
“Avail 10% on your next order”
Countdown
SAMPLE EMAILS
80. Thank you Email
Y N
Offer
Y&U N
Feedback Reminder
Y&NU
Refer a friend We will improve
G B
AUTOMATION STRATEGY
91. BLOG IDEAS
I bet you did not know this!
You have been eating Chinese
food wrong all this while!
Quick and easy method to cook authentic
Chinese at home!
Fast food can be healthy, thanks
to Chinese food!