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Has China Lost Its
Low-Cost Edge?
Laura Hodges
Director, Pricing and Purchasing Service
September 27, 2012
Why the Concern about China?
• Recent studies have suggested that China has or will lose its low-cost
 status over the next 3 years

• Buyers report that Chinese quality has just reached their comfort level

• Should you be concerned?
   • Labor costs are exploding but remain low and productivity is high

   • The renminbi will continue to appreciate over the long-term

   • No cost advantage for most material prices

   • Shipping costs are at extremely low levels

• How should this impact your sourcing decisions?

• Are there other countries that you should consider?
   Copyright © 2012 IHS Inc. All Rights Reserved.


                                                    www.ihs.com/PricingPurchasing
China’s Rising Profile in US Trade
Share of U.S. Nominal Merchandise Imports, By Country, %

20
18
16
14
12
10
 8
 6
 4
          2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

                                                  China    Canada           Mexico    Japan
Source: IMF Direction of Trade Statistics.
 Copyright © 2012 IHS Inc. All Rights Reserved.
                                                                                              3

                                                      www.ihs.com/PricingPurchasing
China Also Plays A Larger Role In Supply Chains
        China as a Percentage of Global Production
       0.60

       0.55
       0.50

       0.45

       0.40
       0.35

       0.30

       0.25

       0.20
       0.15
                    2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
                                     Base Metals*                     Steel           Cement
                                                    *consumption
 Copyright © 2012 IHS Inc. All Rights Reserved.                                                4
                                                      www.ihs.com/PricingPurchasing
The Chinese Economy Takes Over the Top Spot
                         Share of world GDP, measured in nominal US dollars
                                   2010                                                           2020
                  Other Asia,                                                       Other Asia,             Mideast,
                    Pacific                        Mideast,
                                                    Africa                            Pacific                Africa
                    20.5%                                                             33.8%                  6.1%
                                                    5.8%
       Japan
        8.7%                                                                                                    North
   Emerging                                             North                                                  America
    Europe                                             America                                                  20.1%
                                                                                  Japan
     6.4%                                               27.1%                     5.7%
                                                                                                             Other
              Western                              Other                           Emerging                 Americas
                                                                                                  Western    7.1%
              Europe                              Americas                          Europe        Europe
              25.2%                                6.3%                              7.5%         19.6%

                        US    22.9%                                                           US    16.9%
                        China 9.4%                                                            China 19.6%
                        India  2.7%                                                           India  5.5%
 Copyright © 2012 IHS Inc. All Rights Reserved.


                                                              www.ihs.com/PricingPurchasing
Yet, Overall Labor Costs Are Still Very Low
• The average Chinese manufacturing worker earns approximately
  $2.50 per hour

       • This reflects a more than 12.5% annual growth over the past decade


• Strong upward pressures on wages

       • Minimum wages are rising by more than 20% annually in some provinces

       • Inflation rising with higher food and energy costs

       • Productivity gains pushed 10% higher annually

• However wide disparity exists across the country and occupation

• Over the next decade, wages are expected to double and will grow
  another 10-15% in the next 3-5 years
 Copyright © 2012 IHS Inc. All Rights Reserved.


                                                  www.ihs.com/PricingPurchasing
No Chinese Advantage on Material Costs
Global Cold-Rolled Sheet Prices                                           Global Copper Prices
(USD per metric ton)                                                      (US$ per metric ton)
 1,400                                                                     12,000

 1,200
                                                                           10,000
 1,000
                                                                            8,000
   800
                                                                            6,000
   600

   400                                                                      4,000

   200                                                                      2,000

     0                                                                           0
      2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013                 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
                       US       Europe           China                                                US        Europe           China
Global Ethylene Prices                                                   Global Polypropylene Prices
(US$ per metric ton)                                                     (US$ per metric ton)

  2,000                                                                   2,800
                                                                          2,600
  1,800
                                                                          2,400
  1,600                                                                   2,200
  1,400                                                                   2,000
                                                                          1,800
  1,200                                                                   1,600
  1,000                                                                   1,400
                                                                          1,200
    800
                                                                          1,000
    600                                                                     800
    400                                                                     600
                                                                            400
    200                                                                     200
     0                                                                        0
      2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013              2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
   Copyright © 2012 IHS Inc. All Rights Reserved.
                     US               Europe      Southeast Asia                                 US        Europe        Northeast Asia

                                                         www.ihs.com/PricingPurchasing
Continued RMB Appreciation
     Canadian Dollar                                                       Euro
     (Canadian dollars per US dollar, quarterly averages)                  (Euro per US dollar, quarterly averages)




     Japanese Yen                                                          Chinese Renminbi
     (Yen per US dollar, quarterly averages)                               (Yuan per US dollar, quarterly averages)




Copyright © 2012 IHS Inc. All Rights Reserved.

                                                                                                                      8
                                                       www.ihs.com/PricingPurchasing
Shipping Rates Are Not A Concern

  (Baltic Dry Index, 1985=1000)
 12,000
                                                                                   Abundant supply should
                                                                                   keep rates low for at least
 10,000
                                                                                      the next three years

    8,000


    6,000


    4,000


    2,000


            0
           2003M1                         2005M1       2007M1                2009M1         2011M1

Copyright © 2012 IHS Inc. All Rights Reserved.


                                                   www.ihs.com/PricingPurchasing
Productivity Gains Have Been Strong
              (Chinese output per employee, USD)
             50,000


             40,000

             30,000


             20,000

             10,000
                                   2005          2006     2007        2008        2009   2010   2011

                             Productivity has almost doubled since 2005,
                             reducing the true impact of higher wages
Copyright © 2012 IHS Inc. All Rights Reserved.


                                                        www.ihs.com/PricingPurchasing
How Does this Impact China’s Cost Advantage?
US Production Costs for Steel Castings                                   Chinese Production Costs for Steel Castings
(Source: 2010 Annual Survey of Manufacturers)                            (Source: 2010 Annual Survey of Manufacturers)

                                             Cost ('000s)    Share                                     Cost ('000s)       Share
Payroll                                        5,412,793    30.42%       Payroll                         1,353,198        9.85%
 Production                                    3,880,981    21.81%        Production                       970,245        7.06%
 Management                                    1,531,812     8.61%        Management                       382,953        2.79%
Energy                                         1,499,672     8.43%       Energy                          1,499,672       10.92%
Material                                      10,881,765    61.15%       Material                       10,881,765       79.23%
 Scrap                                         5,651,202    31.76%        Scrap                          5,651,202       41.15%
 Ferrous shapes & forms                        2,560,415    14.39%        Ferrous shapes & forms         2,560,415       18.64%
 Sand                                            512,083     2.88%        Sand                             512,083        3.73%
 Industrial equipment                            292,619     1.64%        Industrial equipment             292,619        2.13%
 Nonmetallic products                            292,619     1.64%        Nonmetallic products             292,619        2.13%
 Nonferrous shapes & forms                       329,196     1.85%        Nonferrous shapes & forms        329,196        2.40%
 Other                                         1,261,919     7.09%        Other                          1,261,919        9.19%

Production Costs                               17,794,230 100.00%        Production Costs               13,734,635       100.00%

Value of Shipments                             27,100,175 65.66%

   Assume material costs are roughly equal
   The average Chinese manufacturing worker is only 40% as productive as the same US worker
   The average Chinese manufacturing wage is only 10% of the US wage
  Copyright © 2012 IHS Inc. All Rights Reserved.

   The Chinese cost advantage is 23% in 2010
                                                             www.ihs.com/PricingPurchasing
Cost Erosion Continues In the Next Decade
                                                                                                Existing 23% Cost
(Cost Index, Steel Castings, 2010Q1=100)                                                            Advantage
170.0                                                                                           Eliminated by End
                                                                                                    of Decade
160.0

150.0

140.0

130.0

120.0

110.0

100.0
    2010Q1                       2012Q1          2014Q1       2016Q1          2018Q1   2020Q1       2022Q1
                                                            US          China


Copyright © 2012 IHS Inc. All Rights Reserved.


                                                    www.ihs.com/PricingPurchasing
Cost Saving Still Exists But For How Long?
 • Using this example, casting production costs in China are
    approximately 23% lower than those in the US
 • Shipping costs, exchange rate appreciation, and supply chain
    risks do cut into these savings
 • While it may still make sense to source from China, the
    margins are narrowing
 • Over the next decade, Chinese wages are expected to move
    from 10% of US wages to 25%


 • This is enough to make China uncompetitive for your basic
    manufactured goods
Copyright © 2012 IHS Inc. All Rights Reserved.


                                                 www.ihs.com/PricingPurchasing
Lower-Cost Countries Are Also Available
Global Manufacturing Wages (USD per hour, 2012)
        Pakistan
        Vietnam
      Indonesia
     Philippines
        Thailand                                                                  Depending upon your
            India                                                               location, Indonesia, and
            Peru
           China                                                                  Mexico may be good
          Turkey                                                              alternative sourcing options
    Venezuela
        Romania
         Mexico
       Malaysia
        Hungary
           Brazil
  South Africa
         Taiw an
          Czech
        Portugal
      Argentina
  Korea, South
          United
  United States
           Japan
         Canada
       Germany
       Australia
   Sw itzerland
        Norw ay
Copyright © 2012 IHS Inc. All Rights Reserved.
                  0.00                      10.00    20.00            30.00             40.00          50.00

                                                    www.ihs.com/PricingPurchasing
Indonesia Offers an Attractive Option
      (Manufacturing wage, USD per hour)
     8.00



     6.00



     4.00



     2.00



     0.00
                          2000                     2005               2010                2015         2020
                                                 Mexico               China                Indonesia

Copyright © 2012 IHS Inc. All Rights Reserved.


                                                          www.ihs.com/PricingPurchasing
No Country is Without Risks
Mexico - Exporter Risk Rating - 10 (1-Year) / 23 (5-Year)
 - A cumbersome bureaucracy and endemic corruption persists
 - Increased violence from drug gangs and a clampdown on organised crime
 - A labour surplus exists but shortage of technically skilled workers is a problem
 - Renewed efforts to make labour laws more flexible but political resistance is strong



Indonesia - Exporter Risk Rating - 11 (1-Year) / 34 (5-Year)
 - Endemic corruption, inefficient bureaucracy, and red tape are a challenge
 - Reform on business regulations has slowed markedly over the last few years
 - A 40-hour limit on the working week is comparative disadvantage
 - Indonesia's labour force is under-educated


         The Risk Scores represent a subjective probability of a range of business risks in a given
        country, and the numbers range from 0 to 100, with lower numbers representing lower risk
                              The China risk score is currently 14 (1-Year) and 33 (5-Year)
Copyright © 2012 IHS Inc. All Rights Reserved.


                                                  www.ihs.com/PricingPurchasing
Implications for Buyers
• China will retain its low-cost status over the next five years …

     • … depending upon the labor intensity of the manufacturing process

• Labor was the primary advantage in China

     • And those costs are rising along with the exchange rate

     • Expect a pause this year for exchange rates but wages will grow near 10%

• But China is approaching the end of its low-cost status

• For high-labor, low-margin goods, start looking for alternative low-
 cost countries (Indonesia) or ones closer to home (Mexico)

• Be aware of the unique risks in each country
 Copyright © 2012 IHS Inc. All Rights Reserved.


                                                  www.ihs.com/PricingPurchasing
Thank you!

      Contact IHS today to learn more…

                                                 Americas
                                                 Marc Venditti
                                                 +1 781 301-9325

                                                 Asia/Pacific
                                                 Christopher Munch-Fals
                                                 +65 6576 5354

                                                 Europe, Middle East & Africa
                                                 Natalie Rowlands
                                                 +44 203 159 3260



Copyright © 2012 IHS Inc. All Rights Reserved.


                                                 www.ihs.com/PricingPurchasing

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Has china lost its low cost edge?

  • 1. Has China Lost Its Low-Cost Edge? Laura Hodges Director, Pricing and Purchasing Service September 27, 2012
  • 2. Why the Concern about China? • Recent studies have suggested that China has or will lose its low-cost status over the next 3 years • Buyers report that Chinese quality has just reached their comfort level • Should you be concerned? • Labor costs are exploding but remain low and productivity is high • The renminbi will continue to appreciate over the long-term • No cost advantage for most material prices • Shipping costs are at extremely low levels • How should this impact your sourcing decisions? • Are there other countries that you should consider? Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 3. China’s Rising Profile in US Trade Share of U.S. Nominal Merchandise Imports, By Country, % 20 18 16 14 12 10 8 6 4 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 China Canada Mexico Japan Source: IMF Direction of Trade Statistics. Copyright © 2012 IHS Inc. All Rights Reserved. 3 www.ihs.com/PricingPurchasing
  • 4. China Also Plays A Larger Role In Supply Chains China as a Percentage of Global Production 0.60 0.55 0.50 0.45 0.40 0.35 0.30 0.25 0.20 0.15 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Base Metals* Steel Cement *consumption Copyright © 2012 IHS Inc. All Rights Reserved. 4 www.ihs.com/PricingPurchasing
  • 5. The Chinese Economy Takes Over the Top Spot Share of world GDP, measured in nominal US dollars 2010 2020 Other Asia, Other Asia, Mideast, Pacific Mideast, Africa Pacific Africa 20.5% 33.8% 6.1% 5.8% Japan 8.7% North Emerging North America Europe America 20.1% Japan 6.4% 27.1% 5.7% Other Western Other Emerging Americas Western 7.1% Europe Americas Europe Europe 25.2% 6.3% 7.5% 19.6% US 22.9% US 16.9% China 9.4% China 19.6% India 2.7% India 5.5% Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 6. Yet, Overall Labor Costs Are Still Very Low • The average Chinese manufacturing worker earns approximately $2.50 per hour • This reflects a more than 12.5% annual growth over the past decade • Strong upward pressures on wages • Minimum wages are rising by more than 20% annually in some provinces • Inflation rising with higher food and energy costs • Productivity gains pushed 10% higher annually • However wide disparity exists across the country and occupation • Over the next decade, wages are expected to double and will grow another 10-15% in the next 3-5 years Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 7. No Chinese Advantage on Material Costs Global Cold-Rolled Sheet Prices Global Copper Prices (USD per metric ton) (US$ per metric ton) 1,400 12,000 1,200 10,000 1,000 8,000 800 6,000 600 400 4,000 200 2,000 0 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 US Europe China US Europe China Global Ethylene Prices Global Polypropylene Prices (US$ per metric ton) (US$ per metric ton) 2,000 2,800 2,600 1,800 2,400 1,600 2,200 1,400 2,000 1,800 1,200 1,600 1,000 1,400 1,200 800 1,000 600 800 400 600 400 200 200 0 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Copyright © 2012 IHS Inc. All Rights Reserved. US Europe Southeast Asia US Europe Northeast Asia www.ihs.com/PricingPurchasing
  • 8. Continued RMB Appreciation Canadian Dollar Euro (Canadian dollars per US dollar, quarterly averages) (Euro per US dollar, quarterly averages) Japanese Yen Chinese Renminbi (Yen per US dollar, quarterly averages) (Yuan per US dollar, quarterly averages) Copyright © 2012 IHS Inc. All Rights Reserved. 8 www.ihs.com/PricingPurchasing
  • 9. Shipping Rates Are Not A Concern (Baltic Dry Index, 1985=1000) 12,000 Abundant supply should keep rates low for at least 10,000 the next three years 8,000 6,000 4,000 2,000 0 2003M1 2005M1 2007M1 2009M1 2011M1 Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 10. Productivity Gains Have Been Strong (Chinese output per employee, USD) 50,000 40,000 30,000 20,000 10,000 2005 2006 2007 2008 2009 2010 2011 Productivity has almost doubled since 2005, reducing the true impact of higher wages Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 11. How Does this Impact China’s Cost Advantage? US Production Costs for Steel Castings Chinese Production Costs for Steel Castings (Source: 2010 Annual Survey of Manufacturers) (Source: 2010 Annual Survey of Manufacturers) Cost ('000s) Share Cost ('000s) Share Payroll 5,412,793 30.42% Payroll 1,353,198 9.85% Production 3,880,981 21.81% Production 970,245 7.06% Management 1,531,812 8.61% Management 382,953 2.79% Energy 1,499,672 8.43% Energy 1,499,672 10.92% Material 10,881,765 61.15% Material 10,881,765 79.23% Scrap 5,651,202 31.76% Scrap 5,651,202 41.15% Ferrous shapes & forms 2,560,415 14.39% Ferrous shapes & forms 2,560,415 18.64% Sand 512,083 2.88% Sand 512,083 3.73% Industrial equipment 292,619 1.64% Industrial equipment 292,619 2.13% Nonmetallic products 292,619 1.64% Nonmetallic products 292,619 2.13% Nonferrous shapes & forms 329,196 1.85% Nonferrous shapes & forms 329,196 2.40% Other 1,261,919 7.09% Other 1,261,919 9.19% Production Costs 17,794,230 100.00% Production Costs 13,734,635 100.00% Value of Shipments 27,100,175 65.66% Assume material costs are roughly equal The average Chinese manufacturing worker is only 40% as productive as the same US worker The average Chinese manufacturing wage is only 10% of the US wage Copyright © 2012 IHS Inc. All Rights Reserved. The Chinese cost advantage is 23% in 2010 www.ihs.com/PricingPurchasing
  • 12. Cost Erosion Continues In the Next Decade Existing 23% Cost (Cost Index, Steel Castings, 2010Q1=100) Advantage 170.0 Eliminated by End of Decade 160.0 150.0 140.0 130.0 120.0 110.0 100.0 2010Q1 2012Q1 2014Q1 2016Q1 2018Q1 2020Q1 2022Q1 US China Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 13. Cost Saving Still Exists But For How Long? • Using this example, casting production costs in China are approximately 23% lower than those in the US • Shipping costs, exchange rate appreciation, and supply chain risks do cut into these savings • While it may still make sense to source from China, the margins are narrowing • Over the next decade, Chinese wages are expected to move from 10% of US wages to 25% • This is enough to make China uncompetitive for your basic manufactured goods Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 14. Lower-Cost Countries Are Also Available Global Manufacturing Wages (USD per hour, 2012) Pakistan Vietnam Indonesia Philippines Thailand Depending upon your India location, Indonesia, and Peru China Mexico may be good Turkey alternative sourcing options Venezuela Romania Mexico Malaysia Hungary Brazil South Africa Taiw an Czech Portugal Argentina Korea, South United United States Japan Canada Germany Australia Sw itzerland Norw ay Copyright © 2012 IHS Inc. All Rights Reserved. 0.00 10.00 20.00 30.00 40.00 50.00 www.ihs.com/PricingPurchasing
  • 15. Indonesia Offers an Attractive Option (Manufacturing wage, USD per hour) 8.00 6.00 4.00 2.00 0.00 2000 2005 2010 2015 2020 Mexico China Indonesia Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 16. No Country is Without Risks Mexico - Exporter Risk Rating - 10 (1-Year) / 23 (5-Year) - A cumbersome bureaucracy and endemic corruption persists - Increased violence from drug gangs and a clampdown on organised crime - A labour surplus exists but shortage of technically skilled workers is a problem - Renewed efforts to make labour laws more flexible but political resistance is strong Indonesia - Exporter Risk Rating - 11 (1-Year) / 34 (5-Year) - Endemic corruption, inefficient bureaucracy, and red tape are a challenge - Reform on business regulations has slowed markedly over the last few years - A 40-hour limit on the working week is comparative disadvantage - Indonesia's labour force is under-educated The Risk Scores represent a subjective probability of a range of business risks in a given country, and the numbers range from 0 to 100, with lower numbers representing lower risk The China risk score is currently 14 (1-Year) and 33 (5-Year) Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 17. Implications for Buyers • China will retain its low-cost status over the next five years … • … depending upon the labor intensity of the manufacturing process • Labor was the primary advantage in China • And those costs are rising along with the exchange rate • Expect a pause this year for exchange rates but wages will grow near 10% • But China is approaching the end of its low-cost status • For high-labor, low-margin goods, start looking for alternative low- cost countries (Indonesia) or ones closer to home (Mexico) • Be aware of the unique risks in each country Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing
  • 18. Thank you! Contact IHS today to learn more… Americas Marc Venditti +1 781 301-9325 Asia/Pacific Christopher Munch-Fals +65 6576 5354 Europe, Middle East & Africa Natalie Rowlands +44 203 159 3260 Copyright © 2012 IHS Inc. All Rights Reserved. www.ihs.com/PricingPurchasing