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Measuring Engagement of the Social Webwhere did the conversations go?<br />Ilya Grigorik<br />@igrigorik<br />PostRank<br />
Social Web<br />
30% year over year engagement growth <br />more participation, more conversations on top 10K sites<br />
On-site<br />2007: 82%<br />Off-site <br />2009: 66%<br />
Trackbacks<br />Critique<br />Chatter<br />Engagement<br />Collect<br />Clicks & Views<br />
Trackbacks<br />2007: 19%<br />Chatter<br />2009: 29%<br />
Real-Time…<br />Stream<br />Hyper-local<br />RSS Cloud<br />Push<br />PubSubHubbub<br />Low-latency<br />Comet<br />Revers...
Students attention over time<br />Real-time ADD?<br />
Social Web<br />SEO Land (aka Google)<br />
Half-life of a new piece of content is 1 hour!<br />
We are all <br />curators!<br />
Social web is growing fast<br />One click participation: strengthens weak ties<br />We are all curators: distribution is t...
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Measuring Engagement of the Social Web: 2007-2009

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http://blog.postrank.com/2009/11/measuring-engagement-of-the-social-web-2007-2009/

Veröffentlicht in: Technologie, Business
  • thinking engagement shift from first day into 2nd, 3rd and 4th due to the asynchronous nature of our web behavior, we chime in and out of conversations at our convenience of logging on/off.
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Measuring Engagement of the Social Web: 2007-2009

  1. 1. Measuring Engagement of the Social Webwhere did the conversations go?<br />Ilya Grigorik<br />@igrigorik<br />PostRank<br />
  2. 2.
  3. 3. Social Web<br />
  4. 4. 30% year over year engagement growth <br />more participation, more conversations on top 10K sites<br />
  5. 5. On-site<br />2007: 82%<br />Off-site <br />2009: 66%<br />
  6. 6. Trackbacks<br />Critique<br />Chatter<br />Engagement<br />Collect<br />Clicks & Views<br />
  7. 7. Trackbacks<br />2007: 19%<br />Chatter<br />2009: 29%<br />
  8. 8. Real-Time…<br />Stream<br />Hyper-local<br />RSS Cloud<br />Push<br />PubSubHubbub<br />Low-latency<br />Comet<br />ReverseHTTP<br />PubSub<br />Filtering to the Real-time Web is as round corners were to the Web 2.0<br />(albeit, hopefully, with a lot more utility)<br />
  9. 9. Students attention over time<br />Real-time ADD?<br />
  10. 10. Social Web<br />SEO Land (aka Google)<br />
  11. 11. Half-life of a new piece of content is 1 hour!<br />
  12. 12.
  13. 13. We are all <br />curators!<br />
  14. 14. Social web is growing fast<br />One click participation: strengthens weak ties<br />We are all curators: distribution is truly distributed<br />Monoculture won’t happen (see 3, 2, and 1)<br />Distributed conversations require new & better monitoring tools<br />Filtering & Real-Time Web is like Web 2.0 and round corners<br />

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