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T oo ls / T ip s/ Res ou rces Social Networ king 08Mx16, II MCA

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Agenda <ul><li>The Buzz That is Social Networking </li></ul><ul><li>Statistics Never Lie </li></ul><ul><li>Measuring RoI- Making Billions Out of Thin Air </li></ul><ul><li>How Can You Do To Ride the Hype </li></ul><ul><li>Resources- Further Reading </li></ul>

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Definition <ul><li>Social networking </li></ul><ul><ul><li>This is where people develop networks of friends and associates. It forges and creates links between different people. A social network can form a key element of collaborating and networking. </li></ul></ul>

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Social Media is…

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Social Networking Tools <ul><li>Social Networking Sites </li></ul><ul><ul><li>Facebook / LinkedIn </li></ul></ul><ul><li>Blogging / Micro blogging </li></ul><ul><ul><li>Twitter / blog / search.twitter.com </li></ul></ul>

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Social Networking Tools <ul><li>Social Bookmarking </li></ul><ul><ul><li>Del.ic.ious / Digg / StumbleUpon </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Tweetmeme / Technorati / Posterous </li></ul></ul>

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Social Networking Tools <ul><li>Brand/Industry specific blogs </li></ul><ul><ul><li>Techcrunch / Moluv / Mashable / GigaOM </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>YouTube / Vimeo / Metacafe / Hulu </li></ul></ul>

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The Social Evolution <ul><li>Traditional Marketing </li></ul><ul><li>Print Advertising / Banner Ads </li></ul><ul><li>News/Press releases </li></ul><ul><li>Letters to editors </li></ul><ul><li>Branding and Word of Mouth </li></ul><ul><li>Conferences/Panels </li></ul>Social Media Contextual Twitter, Digg, RSS feeds, Alerts Blogs User Generated Content Webcasts, Podcasts, Wikis, Groups

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Statistics <ul><li>Face book 350+million active users </li></ul><ul><li>Digg 236,000,000 number of visitors in 2008 </li></ul><ul><li>Blogs 346,000,000 regular blog readers </li></ul><ul><li>Linked In 7.7 million users </li></ul><ul><li>Twit ter growth rate 752% (yoy) </li></ul>

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Who Does Social Media Matter To? <ul><li>73% of active online users have read a blog </li></ul><ul><li>45% have started their own blog </li></ul><ul><li>39% subscribe to an RSS feed </li></ul><ul><li>57% have joined a social network </li></ul><ul><li>55% have uploaded photos </li></ul><ul><li>83% have watched video clips </li></ul>Source: Universal McCann’s Comparative Study on Social Media Trends, April 2008

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How Do You Specifically Measure? Success Metrics Goal - Amount of blogs that link you - PageRank to relevant competition -Organic Traffic % -Traffic that converts to action -N PageRank by X Date -Nth position in Page Rank compared to competitor -Nth% of traffic is organic -N number of new links

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Measuring Social Media ROI <ul><li>Qualitative </li></ul><ul><li>Satisfaction </li></ul><ul><ul><li>Surveys, blog mentions </li></ul></ul><ul><li>Loyalty </li></ul><ul><ul><li>Returning visitors </li></ul></ul><ul><ul><li>Buzz, followers, feedback </li></ul></ul><ul><li>Authority </li></ul><ul><ul><li>PageRank, natural traffic </li></ul></ul><ul><li>Interaction </li></ul><ul><ul><li>Suggestions, ideas </li></ul></ul><ul><li>Quantitative </li></ul><ul><li>New Subscribers </li></ul><ul><li>New customers / attendees </li></ul><ul><li>New Links </li></ul><ul><li>New User Generated Content </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Videos </li></ul></ul>

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Approach – What Can I Do? <ul><li>Blogs </li></ul><ul><ul><li>Comment on other people’s blog posts </li></ul></ul><ul><ul><li>Include your twitter username to all comments </li></ul></ul><ul><ul><li>Distribute your blog entry on Facebook </li></ul></ul><ul><ul><li>Set up blog comment feeds </li></ul></ul>

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Approach – What Can I Do? <ul><li>Twitter </li></ul><ul><ul><li>Utilize personal Twitter account (@example.com) </li></ul></ul><ul><ul><li>Hash tags for events http://twitter.pbworks.com/Hashtags </li></ul></ul>

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Approach – What Can I Do? <ul><li>Forums </li></ul><ul><ul><li>Contribute to community forums; developer forums </li></ul></ul><ul><li>Aggregators </li></ul><ul><ul><li>Tweetmeme / Technorati/ Posterous </li></ul></ul>

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Approach – What Can I Do? <ul><li>Facebook / LinkedIn </li></ul><ul><ul><li>Set up profile in LinkedIn and Facebook; connect to groups </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>Blog posts (technorati, reddit, del.icio.us, stumbleupon) </li></ul></ul><ul><li>Other </li></ul><ul><ul><li>Add some mix of blog, facebook, twittter, etc in email signature </li></ul></ul><ul><li>YouTube / Flicker </li></ul><ul><ul><li>Post photos in Flickr/Youtube from DS activity </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Add some mix of blog, facebook, twittter, etc in email signature </li></ul></ul><ul><li>Bookmarking </li></ul><ul><ul><li>- re-bookmark others DS blog posts (especially from home;primary's are technorati, reddit, del.icio.us , stumbleupon, facebook, twitter (use AddThis) </li></ul></ul>

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Helpful Blogs <ul><li>http://www. trendsspotting.com /blog </li></ul><ul><li>http:// mashable.com </li></ul><ul><li>http://www. ducttapemarketing.com /blog </li></ul><ul><li>http:// blogs.forrester.com /groundswell </li></ul><ul><li>http://www. trendwatching.com </li></ul><ul><li>http:// searchengineland.com </li></ul>

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Thank You 08Mx16, II MCA