1. The Ben and Jerry's ice cream truck tweets its location so people can find it and buy ice cream. 2. Researchers in Tokyo have created touchable holograms using ultrasonic waves and Wiimotes that allow users to feel virtual objects. 3. Pepsi's Refresh project allows people to vote online for ideas to help the Gulf region recover from the BP oil spill, and Pepsi will fund the top ideas with $1.3 million.

1. 5 26 th July 2010

2. 1. When Twitter becomes useful…!! The Ben and Jerrys Truck has recently started tweeting about where it‘s going next…. ….so you can track its movements and pick up some icecream if its in your area… Simple but a useful way of using Twitter!

3. 1. Twitter tells you where B&J truck is…

5. 2. Touchable Holograms

6. 3. Pepsi Refresh campaign Industry experts are praising Pepsi for their corporate social responsibility (CSR) work surrounding the BP oil spill. As part of the ‘Refresh’ Project , individuals can vote online, starting August 2nd, for ideas to help the Gulf area. Pepsi has committed $1.3 million towards ideas that benefit communities in the affected area (the five-state region of Texas, Florida, Mississippi, Louisiana and Alabama). Applications were accepted between July 12 through the 16th; those with the most votes will be revealed online on September 22nd.

7. 3. Pepsi do Great CSR

9. 4. Billboards that recognise age and sex

10. 5 . Old spice Youtube The Grand Prix winning Old Spice campaign, The Man Your Man Could Smell Like , has moved up a gear with a series of fast track film responses to public comments on Twitter, in blogs and on television. Isaiah Mustafa delivers messages while standing in the shower with his Old Spice Bodywash in response to messages sent via @ OldSpice and Facebook , hosted online at the Old Spice YouTube channel. . W+K are moving these 30 second videos out at a rate of sixty day!

11. 5. Old spice youtube channel And the spoofs…