This weeks ignition 5 from Martina and Vanessa

1. 5 21st February 2011

2. 1. Barbie and Ken go social If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Match.com and Mattel combined forces to create this clever viral. It’s the story of how Barbie and Ken met via Match.com. The world’s largest toy company have turned to social media to release the new “Sweet Talkin’ Ken” doll and celebrate Ken’s 50th anniversary. The campaign is based around a drive to reunite Barbie and Ken and is centred around a website barbieandken.com which allows people to vote on whether Barbie should take Ken back. This light hearted campaign shows how well social channels can be used to build character profiles and achieve user interaction and engagement. Mattel have utilised Facebook, Twitter and Foursquare, and across all three social profiles the storyline is consistent and entertaining, fans are interacting with the characters and getting involved with the adventure.

3. 1. Barbie and Ken Made for each other

4. 2. Mcdonalds or love?? If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Our transition year work experience student Dillon found this mc Donaldsad. He obviously has a sense of humour and thought this ad would work as well in ireland as it did in egypt! Mc donalds or love which is more important??

5. 2. Mc Donalds ad egypt

6. C 3. Facebook flip If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends. Here’s a cool Facebook campaign from Flip Video Singapore. They’ve just launched this Flip Your Profile app on Facebook which allows users to upload a profile video. With this app Flip Video have fused an engaging video platform into the world’s largest social network site. This app has huge amounts of potential and has been well designed in terms of ease of use and accessibility, the whole process of updating to a profile video is complete within two easy steps. I can see this as having great reach within Facebook as users embrace this new way to express themselves.

7. 3. Facebook flip – next big thing

8. 4. 3D Mapping in Czech Republic Mapping company “The Macula” in Czech Republic have done a number of really cool projections on old historical building in recent years. The most talked about was one for 600th anniversary of the Astronomical clock on Old Town Square in Prague in October last year. Vodafone have sponsored another one of their light shows on a night club building during International Film Festival in Karlovy Vary. .

9. 4. 3D Mapping in Czech Republic

10. C 5. Nike Campaign When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention. This kind of concept/campaign ticks all the boxes. It creates a unique, fun offline experience and then shares it with the online world. You film it, and that becomes the TV ad; you photograph it and that becomes the print ad; and both are used in online and social network campaigns. Put all those together with individual participants’ own social network buzz and you have a run-away funfest across channels.

11. 5. Clever nike campaign and concept