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GADCO_WB Slides April 2013 v2

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GADCO_WB Slides April 2013 v2

  1. 1. Private  Sector:  Delivering  Impact  Through  Markets World  Bank  HQ  /  Washington  DC  –  April  11th  2013 Iggy  Bassi  
  2. 2. - 1 -GADCO Coöperatief U.A. ©2013 GADCO - Snapshot •  Integrated ‘Farm-2-Consumer’ agri-food company - marketing cereal-based foods for African consumers under its ‘Copa’ brand •  ‘Shared value’ business model to build competitive products and transform livelihoods •  Largest rice producer in W. Africa with common infrastructure& services connecting nucleus farming and ‘Copa Connect’ smallholder program •  Global financial and impact investors (inc. Acumen Fund and Root Capital) •  Started in Ghana and expanding into other countries with partners
  3. 3. - 2 -GADCO Coöperatief U.A. ©2013 COPA Connect MARKET INFRASTRUCTURE PROCESSING INFRASTRUCTURE PRODUCTION INFRASTRUCTURE Sharing ‘Farm-2-Consumer’ Infrastructure and Services …to integrate Grain Production into High-Growth Food Markets Hybrid Grain Production (Rice, Maize, Soya & Palm) Land Rights / Community Partnerships Yield Management / Crop Planning Sustainable Land / Crop Clusters Multi-Format Packaging Distribution Channels Market Segments (inc. BOP) Food Production/ Nutrition Processing & Storage Inventory Mgn’t / ICT R&D / Agronomy / IT & Mobile/ GIS Domestic & Regional Trade Markets GrainProduction Market-Facing Infrastructure Accessing Market Prices for Higher Incomes GADCO (Managed Farms) Grain Processing & Food Production Grain Inbound/Outbound Logistics Marketing / Branding / Pricing LOW COST GRAIN PRODUCTION & SMALLHOLDER AGGREGATION PROCESS COPA BRANDED FOOD PRODUCTS BUILD COPA MARKET SHARE 1 2 3 BUSINESS STRATEGY
  4. 4. - 3 -GADCO Coöperatief U.A. ©2013 Rising Investment And Business Volatility Resource Nationalism…. asset grabs..use it or lose it RisingDemocracies &Civil Society Revenue Transparency (RWI, EITI) Poverty & MDG Targets Climate Change Youth Demographics & Urbanization Land Grabs & Displacement Legislative Creep South-South China Vs. Brazil Vs India Significant and Persistent Drivers for Change in Natural Resources Inclusive Business Models and Improving Food Security Reduces Risk Global Natural Resource Sector …inevitable shift towards Smarter and Inclusive Models Need New Dialogue
  5. 5. - 4 -GADCO Coöperatief U.A. ©2013 GADCO’s Impact & Sustainability Framework (GISF) Building a Core Strategic Foundation to De-risk Agribusiness Sustainable Behaviour Livelihood Transformation Food Market Development Land Partnerships, Modern Science & Innovation Environmental stewardship, Community Engagement R&D & technology transfer from LATAM for competitive advantage Value Chain Partnerships Copa Connect to link smallholders into end food markets (reduce risk and transform incomes) Community development with a focus on women Domestic Food Markets Local food markets (urban and BOP) in cereals and proteins (food security, import substitution) Nutritious, reliable and local food supply Impact is Core to GADCO’s Strategy & De-risking Strategy and operations designed from onset to deliver triple bottom-line returns Fundamental belief in delivering shared value across the value chain and stakeholders
  6. 6. - 5 -GADCO Coöperatief U.A. ©2013 GADCO’s Innovative Approach at the Community Level Making Impact at Both the Household and Community Levels Community Private Partnerships (CPP) -  Land leasing with Commercial Business -  Participatory Decision Making on Income Flows InclusiveGrowth “LicensetoOperate” INTEGRATED IMPACT COMMUNITYHOUSEHOLD ALIGNED INCENTIVES MARKET- DRIVEN RISK- SHARING COPA CONNECT -  Co-Sharing Common Infrastructure / Services -  Revenue-sharing for Food Products
  7. 7. - 6 -GADCO Coöperatief U.A. ©2013 Copa Connect Links Producers to Competitive Markets Leverage Common Infrastructure to Link Farmers into Copa Product Value Chains •  GADCO is utilizing its Infrastructure to integrate smallholders into high-growth agri-food markets through Copa-Connect •  COPA Connect offers affordable agri-services, technologies, GIS/mobile applications and inputs to small producers: -  Aligns incentives by revenue-sharing with smallholders -  Farmers >100% gains in crop productivity -  Over 2x average income gains •  COPA Connect is an innovative business model in African agri-food markets – rural to urban connections •  Target >10,000 farmers in 5 years starting with rice (followed by soya, maize) – impacting 100,000 people /country •  Partners : Syngenta Foundation for Sustainable Agriculture, Syngenta AG, Yara, ACDI-Voca and the World Bank GADCO Smallholder Training Session Aug 2012
  8. 8. - 7 -GADCO Coöperatief U.A. ©2013 Creating Income Transformation at the Household Level Producers revenue-sharing improves producer absolute income levels FARMGATE ECONOMICS Smallholders – Distressed Sellers and indebted buyers NetIncomeforSmallholder Integration into Competitive End-Consumer Markets Marginal gains of ‘Fairtrade’ Farmer Savings Expenditures Disposable income Expenditures&savings Farmer Dissavings MARKET ECONOMICS FARMGATE ECONOMICS 45° reference line GADCO’s Impact MARKET ECONOMICS Baseline Income 2-3x Increase on Baseline Income
  9. 9. - 8 -GADCO Coöperatief U.A. ©2013 GADCO’s Copa Connect Program Field Results with Syngenta Foundation & World Bank Average before the trial Copa Connect Trial Result 2,680 4,978 186% Total Revenue Per Season US$ (Farm-gate revenue for paddy + Copa premium after processing) Estimated Net Income Per Season* * Total revenue less all the costs incurred by the farmer over the production cycle (not limited to CC service charge) Average before the trial Copa Connect Trial Result 468 1,912 408% US$ “We all need to strive: we have to take a risk, put the whole self into what we do every single day. I have gained confidence through my journey with Copa Connect. I have never achieved this yield, never seen my field being this green.” Eric, Copa Connect Model Farmer Training + Inputs + Aligned Incentives Higher & Sustainable Incomes Livelihood Transformation * Q4/2013 target 2013* 2018 800 11,000 Copa Connect Adoption – 5 years 3 year Randomized Control Trial Measure impact of household income
  10. 10. - 9 -GADCO Coöperatief U.A. ©2013 Copa Connect Offers Both Infrastructure and Services Producers Achieved Higher Yield and Earnings Average before the trial Copa Connect Trial Result 3.0 5.8* 193% Yield Increase Quality Increase Yield per hectare (MT) * Potential yield of Jasmine 85 is 6 MT/ha (Old low-value variety) (Jasmine 85) •  No physical impurities; ~3% varietal impurities •  Optimal moisture level at harvest, which results in best milling yield (minimum broken %) •  No crop lodging before harvesting End-Market Premium Copa Connect - Service Configuration • Production Infrastructure: R&D (high-yield & high-value seed developed on GADCO nucleus farm), timely delivery of inputs pre-financed without interest, production protocols, extension services, on-farm monitoring and mentoring, education (quality vs. quantity) • Processing & Logistics Infrastructure: logistical support at cost, access to high-quality processing infrastructure including drying and milling facilities • Market Infrastructure: Packaging, premium branding, distribution and sales in consumer markets Best-in-class quality that satisfies the end-market requirement enabled the farmer to gain premium, which is not achievable in Ghana outside of the Copa Connect Program. Source: Copa Connect Smallholder Trial, Farmer Interview. Trials conducted by Syngenta Foundation for Sustainable Agriculture
  11. 11. - 10 -GADCO Coöperatief U.A. ©2013 Thank You

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