2. mediakit
2012
Idea
PenTest Magazine is a weekly downloadable IT security mag, devoted exclusively to penetration
READER PROFILE ���� �����
testing. It features articles by penetration testing specialists and enthusiasts, experts in
vulnerability assessment and management. We cover all aspects of pen testing, from theory �� ��
to practice, from methodologies and standards to tools and real-life solutions. Each magazine
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features a cover focus, and articles from our regular contributors, covering IT security news and
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up-to-date topics. �������������������������� �����������������������
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The magazine is available by paid subscription. Our 48 issues in the year are devoted to the ������������
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best penetration testing services providers, who will show you the pen testing world from their ������������
perspective. It’s an excellent opportunity to observe security trends on the market for the readers,
and for companies – to share their invaluable knowledge. ���
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Penetration Test Magazine aims at creating a community of common-minded individuals and
enterprises to work for the evolution and improvement of IT security. Join our project, either by ���
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subscribing, or by contributing, to make the idea of safer IT environments true. ���������
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EVERY ISSUE CONTAINS ��
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• Selection of news
• Tools testing and reviews ���
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• Articles - advanced technical articles showing the penetration tests techniques in practise ������
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• Regular column by security expert Shane MacDougall �������
• Book review
• Interviews with IT security experts
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MAGAZINE PUBLICATIONS DATES
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• Pentest (release date: 1st of each month) – 50 pages of content dedicated to penetration tests, �����
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few regular columns written by specialists �����
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• Pentest Extra (release date: 15th of each month) – 50 pages of strictly topical content
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dedicated each time to different hot topic
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• Pentest Starterkit (release date: 7nd of each month) – 40 pages of content dedicated to latest �����
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• Web App Pentesting (release date: 22nd of each month) – 40 pages of content dedicated to �����
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Pentest Magazine | www.pentestmag.com | en@pentestmag.com 1
3. mediakit
2012
EDITORIAL OVERVIEW PenTest in American society
PenTest is part of a worldwide family of magazines offering a Comuter Security perspective.
PenTest is the largest magazine of this subject in the USA. The top IT experts around the world
What’s Inside are the readers – and often the writers. This innovative magazine focuses on the needs of the
The subject scope in general is IT security seen from the practical point of view. This
American audience and still benefit from the power of this market.
encompasses:
• latest pentest techniques
• security aspects of IT technologies
• programming security-related applications
• penetration testing techniques
• security management and strategies – practical examples.
Editorial plan for year 2012 (in monthly order):
PenTest Regular:
• Social Engineering (Special Issue)
• Security and auditing standard
• Cross Frame Scripting
• Input Validation
• Directory Traversal
• Buffer overflow exploits and countermeasures
• Path Disclosure
• LDAP Injection
• URL manipulation
• Cross-site scripting
• Session Fixation
• Password in Memory
Penetration Test and Network Security
PenTest Extra:
• Cross-Site Request Forgery
• Cookie Manipulation
• Penetration test and scanning
• PHP Code Injection
• Personnel security awarness levels
• File Inclusion
• Information and data controls
• Code Execution
• Session hijacking
• Arbitrary File manipulation
• Authentication attacks
• Script Source Code Disclosure
2 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
4. mediakit
2012
Magazine Advertising
Why should you advertise in PenTest Magazine Ad rates
PenTest Magazine provides solid information for technical professionals, and they polish and design 4 Color Price
offers in an accessible and inviting showcase for advertising. If your marketing goals include reaching
the world of IT security professionals, beginners and key buyers of IT security tools, applications and/or Double Page Spread (pages 2-3) $ 1700
services, please contact the ad sales person for PenTest magazine! Full Page(1/1) $ 1000
Whether advertisers require lead generation, branding or integrated marketing campaigns, PenTest
Double Spread (2 following pages; other location) $ 1500
provides solutions to help businesses achieve their marketing objectives.
Half Page (1/2) horizontal $ 700
Half Page (1/2) vertical $ 700
PenTest Regular Third Page (1/3) horizontal $ 500
Third Page (1/3) vertical $ 500
Issue Materials Close Creatives deadline
Front Page Ad $ 1000
each issue – release date 30th,
15th of each month 26th of each month Product review $ 700
availability: following month
Advertorials
PenTest Extra PenTest Magazine features Case Studies, Tools and Reviews. If you are interested in encouraging
people for buying your product, use your tool, recommend your application, show its technical side
Issue Materials Close Creatives deadline – one of those Advertising options would be perfect for you. The rates starts from $700 per one page of
each issue – release date 15th, Advertorials – if you are interested in more pages or in combining regular advertising and advertorial, let
10th of each month 15th of each month
availability: following month us know what you need and we will try to meet your needs!
PenTest StarterKit
Issue Materials Close Creatives deadline
each issue – release date 7th,
22nd of each month 3rd of each month
availability: following month
Web App Pentesting
Issue Materials Close Creatives deadline
each issue – release date 22th,
7th of each month 18th of each month
availability: following month
Pentest Magazine | www.pentestmag.com | en@pentestmag.com 3
5. mediakit
2012
WEBSITE ADVERTISING
Online Advertising for Quick, Cost-Effective Marketing List Rentals
Results Target a large PenTest audience or hit in on a specific niche. Use this offering to reinforce your
PenTest offers advertisers a variety of online marketing programs, such as standard banner placement, message, generate quality leads, and heighten awareness.
text links, enewsletters, list rental, and more. Sponsor one of these programs or integrate programs for Rates – $2400
greater impact. Whether you want to heighten awareness, increase branding or generate leads, we can Date: The date is choosen by the company that rent the list (cannot be the same as the magazine release
build custom programs to help you achieve your marketing goals. date).
Banner Advertising
Build awareness with our highly targeted PenTest audience by taking advantage of our banner
advertising opportunities. A variety of banner sizes are available to best meet your marketing needs.
Format Size in Max File CPM
Pixels Size
Banner 290x100 20 kB USD 500
Header in rotation 632x275 60 kB USD 700
Header exclusively 632x275 60kB USD 1000
NEWSLETTER SPONSORSHIPS
Newsletter
Written by PenTestmag.com editors, our newsletters cover the latest news and trends about specific
segments of the PenTest market. Sponsor one of our newsletters to get your message to interested
subscribers.
Distribution: every Wednesday
Text: up to 1000 characters
Image: logo or screenshot
Rate: $1300
Position
Post in newsletter $500
E-mail blast $1000
Banner (598x250) $700
4 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
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AD FORMATS Ad file specifications
Please follow these specifications to ensure that
your ad is printed as you intended.
All formats in mm: width x height. PenTest Magazine trim size: 203 x 293 mm
File format: Please only send closed (non-
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or en@pentestmag.com
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Pentest Magazine | www.pentestmag.com | en@pentestmag.com 5