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mediakit
2012
mediakit
                                                                                                                                                                                                                                             2012
Idea
PenTest Magazine is a weekly downloadable IT security mag, devoted exclusively to penetration
                                                                                                       READER PROFILE  ����                                                                                 �����
testing. It features articles by penetration testing specialists and enthusiasts, experts in
vulnerability assessment and management. We cover all aspects of pen testing, from theory                                 ��                                                                                       ��
to practice, from methodologies and standards to tools and real-life solutions. Each magazine
                                                                                                                         ��������                                                                                 �����
                                                                                                                                                                                     ��                                                            ���
features a cover focus, and articles from our regular contributors, covering IT security news and
                                                                                                                                                                                �����������                                             �������������������������
                                                                                                                                                                         ��
up-to-date topics.                                                                                                                                            ��������������������������                                                �����������������������
                                                                                                                                                                                                                                         ����������������������
                                                                                                           ���                                                        ���
The magazine is available by paid subscription. Our 48 issues in the year are devoted to the            ������������
                                                                                                                                       ���
                                                                                                                                                              ���������������������

best penetration testing services providers, who will show you the pen testing world from their                                     ������������


perspective. It’s an excellent opportunity to observe security trends on the market for the readers,
and for companies – to share their invaluable knowledge.                                                        ���
                                                                                                             ������������


Penetration Test Magazine aims at creating a community of common-minded individuals and
enterprises to work for the evolution and improvement of IT security. Join our project, either by                                                                               ���
                                                                                                                                                                        �����������������������
subscribing, or by contributing, to make the idea of safer IT environments true.                                                             ���������

                                                                                                                                                                                                                      ���������
                                                                                                                                                       ��
                                                                                                                                                      �����


EVERY ISSUE CONTAINS                                                                                                                                                                            ��
                                                                                                                                                                                                            �����
                                                                                                                                                                                                            �������
                                                                                                                                                                                                                            �����
                                                                                                                                                                                                                           ���������

                                                                                                                                                                                           ��������������

•   Selection of news
•   Tools testing and reviews                                                                                                        ���
                                                                                                                                     �����
                                                                                                                                                                                                                                   ������

•   Articles - advanced technical articles showing the penetration tests techniques in practise                                                                                                         ������
                                                                                                                                                                                                         ����
                                                                                                                                                                                                                                   ������

                                                                                                                                                             ���
•   Regular column by security expert Shane MacDougall                                                                                                      �������

•   Book review
•   Interviews with IT security experts
                                                                                                                                                                                                                          ������


MAGAZINE PUBLICATIONS DATES
                                                                                                                                                                                                                       ��������������



                                                                                                                                                                       �������������������
•   Pentest (release date: 1st of each month) – 50 pages of content dedicated to penetration tests,                                                                       �����
                                                                                                                                                                         ������             �����
    few regular columns written by specialists                                                                                                                �����
                                                                                                                                                                        �����
                                                                                                                                                                                      �������������������
                                                                                                                                                                                           �����
•   Pentest Extra (release date: 15th of each month) – 50 pages of strictly topical content
                                                                                                                                                                        ������
                                                                                                                                                              ������                     �����������

    dedicated each time to different hot topic
                                                                                                                                                   �����
                                                                                                                                                   ������

•   Pentest Starterkit (release date: 7nd of each month) – 40 pages of content dedicated to latest                                                 �����
                                                                                                                                                    �����
    penetration topics                                                                                                                             �����
                                                                                                                                                   ������
•   Web App Pentesting (release date: 22nd of each month) – 40 pages of content dedicated to                                                       �����
    web application penetration tests                                                                                                               �����
                                                                                                                                                                                               ������
                                                                                                                                                �����                                           ���
                                                                                                                                               ��������

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                                                                                                                                                             �����




                                                             Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                                                                                     1
mediakit
                                                                                                                                                                2012
EDITORIAL OVERVIEW                                                                        PenTest in American society
                                                                                          PenTest is part of a worldwide family of magazines offering a Comuter Security perspective.
                                                                                          PenTest is the largest magazine of this subject in the USA. The top IT experts around the world
What’s Inside                                                                             are the readers – and often the writers. This innovative magazine focuses on the needs of the
The subject scope in general is IT security seen from the practical point of view. This
                                                                                          American audience and still benefit from the power of this market.
encompasses:

•   latest pentest techniques
•   security aspects of IT technologies
•   programming security-related applications
•   penetration testing techniques
•   security management and strategies – practical examples.

Editorial plan for year 2012 (in monthly order):

PenTest Regular:
• Social Engineering (Special Issue)
• Security and auditing standard
• Cross Frame Scripting
• Input Validation
• Directory Traversal
• Buffer overflow exploits and countermeasures
• Path Disclosure
• LDAP Injection
• URL manipulation
• Cross-site scripting
• Session Fixation
• Password in Memory

Penetration Test and Network Security
PenTest Extra:
• Cross-Site Request Forgery
• Cookie Manipulation
• Penetration test and scanning
• PHP Code Injection
• Personnel security awarness levels
• File Inclusion
• Information and data controls
• Code Execution
• Session hijacking
• Arbitrary File manipulation
• Authentication attacks
• Script Source Code Disclosure




                          2                                Pentest Magazine | www.pentestmag.com | en@pentestmag.com
mediakit
                                                                                                                                                                                            2012
Magazine Advertising
Why should you advertise in PenTest Magazine                                                                 Ad rates
PenTest Magazine provides solid information for technical professionals, and they polish and design           4 Color                                             Price
offers in an accessible and inviting showcase for advertising. If your marketing goals include reaching
the world of IT security professionals, beginners and key buyers of IT security tools, applications and/or    Double Page Spread (pages 2-3)                      $ 1700
services, please contact the ad sales person for PenTest magazine!                                            Full Page(1/1)                                      $ 1000
    Whether advertisers require lead generation, branding or integrated marketing campaigns, PenTest
                                                                                                              Double Spread (2 following pages; other location)   $ 1500
provides solutions to help businesses achieve their marketing objectives.
                                                                                                              Half Page (1/2) horizontal                          $ 700
                                                                                                              Half Page (1/2) vertical                            $ 700
PenTest Regular                                                                                               Third Page (1/3) horizontal                         $ 500
                                                                                                              Third Page (1/3) vertical                           $ 500
              Issue                  Materials Close           Creatives deadline
                                                                                                              Front Page Ad                                       $ 1000
 each issue – release date 30th,
                                       15th of each month         26th of each month                          Product review                                      $ 700
     availability: following month


                                                                                                             Advertorials
PenTest Extra                                                                                                PenTest Magazine features Case Studies, Tools and Reviews. If you are interested in encouraging
                                                                                                             people for buying your product, use your tool, recommend your application, show its technical side
              Issue                  Materials Close           Creatives deadline                            – one of those Advertising options would be perfect for you. The rates starts from $700 per one page of
 each issue – release date 15th,                                                                             Advertorials – if you are interested in more pages or in combining regular advertising and advertorial, let
                                       10th of each month         15th of each month
     availability: following month                                                                           us know what you need and we will try to meet your needs!




PenTest StarterKit
              Issue                  Materials Close           Creatives deadline
  each issue – release date 7th,
                                      22nd of each month           3rd of each month
     availability: following month




Web App Pentesting
              Issue                  Materials Close           Creatives deadline
 each issue – release date 22th,
                                        7th of each month         18th of each month
     availability: following month




                                                                Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                                  3
mediakit
                                                                                                                                                                                       2012
WEBSITE ADVERTISING
Online Advertising for Quick, Cost-Effective Marketing                                                     List Rentals
Results                                                                                                    Target a large PenTest audience or hit in on a specific niche. Use this offering to reinforce your
PenTest offers advertisers a variety of online marketing programs, such as standard banner placement,      message, generate quality leads, and heighten awareness.
text links, enewsletters, list rental, and more. Sponsor one of these programs or integrate programs for   Rates – $2400
greater impact. Whether you want to heighten awareness, increase branding or generate leads, we can        Date: The date is choosen by the company that rent the list (cannot be the same as the magazine release
build custom programs to help you achieve your marketing goals.                                            date).

Banner Advertising
Build awareness with our highly targeted PenTest audience by taking advantage of our banner
advertising opportunities. A variety of banner sizes are available to best meet your marketing needs.

 Format                Size in      Max File   CPM
                       Pixels       Size
 Banner                290x100      20 kB      USD 500
 Header in rotation    632x275      60 kB      USD 700
 Header exclusively    632x275      60kB       USD 1000




NEWSLETTER SPONSORSHIPS
Newsletter
Written by PenTestmag.com editors, our newsletters cover the latest news and trends about specific
segments of the PenTest market. Sponsor one of our newsletters to get your message to interested
subscribers.
Distribution: every Wednesday
Text: up to 1000 characters
Image: logo or screenshot
Rate: $1300
 Position
 Post in newsletter   $500
 E-mail blast         $1000
 Banner (598x250)     $700




                              4                                 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
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                                                                                                       ������ ������ �                        ���� ������� ��� �
AD FORMATS                                                                                                                                              Ad file specifications
                                                                                                                                                        Please follow these specifications to ensure that
                                                                                                                                                        your ad is printed as you intended.
All formats in mm: width x height. PenTest Magazine trim size: 203 x 293 mm
                                                                                                                                                        File format: Please only send closed (non-
                                                                                                                                                        editable) files as high-resolution PDFs or tiff.
                                                                                                                                                        Naming convention: Make sure that your
                                                                                                                                                        artwork is easily identifyable by giving the file
      ���                  ���                ��� �                                                                                                     a useful name that includes the advertiser’s
                                                                                                                                                        company or product name.
    ����������            ��������            ������                                                                                                    Color: The artwork must use the RGB color
                                                                                                                                                        space to avoid unintended color shifts. Please
                  ���
  ������������ �� � ���� ��� ������        ���������������   ���                             ���                  ���                ��� �              also convert custom and spot colors to RGB
                                                                                           ����������            ��������            ������             Resolution: 300 dpi minimum
  ���� ����������� � ������������ ��       ������ ������
                                                                                                                                                        Bleed: For bleed graphics (background or
  ���� ����������� ��������� ��� �         ������ ������                                                                                                objects that reach to the edge of the page),
              ������� ������                          ������������ ��� ��                ������������ �� � ���� ��� ������        ���������������       please add 5mm of bleed on all trimmed sides.
              ������������                            ���� ����������                    ���� ����������� � ������������ ��       ������ ������         Live area: Allow 5mm within the trim size for all
              ������ ������ �                         ���� ������� ��� �                 ���� ����������� ��������� ��� �         ������ ������         critical text or graphical elements. Allow 15mm
                                                                                                                                                        to the gutter on the left side (right hand page
                                                                                                                                                        ads). Cover 2 or left hand page ads have the
                                                                                                                                                        gutter on the right.
                                                                                                                                                        IMPORTANT: Artwork PDFs should not contain
                                                                                                                                                        any CMYK, LAB, or ICC color
                                                                                                                                                        spaces, transfer functions or screen settings.
                                                                                                                                                        Also note that all fonts must be
      ���                  ���                      ���                  ���               ���                                                          embedded.
    ����������            ��������                     ���           ����������           ��������
                                                                                                                                                        Delivering Your Artwork
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                                                                                     �
                                                                                                                  ���                      ���                  ���               ���
                                                                                                                                                        Proofs: We do not require color proofs, but
                                                                                                                                                        printed colors are not guaranteed without
    ����������           ��������             ������                                         ����������           ��������                    ���            ����������
                                                                                                                                                        a color proof on file with �������� ad materials
                                                                                                                                                                                    us by the
 ���� ���������� � ����������� ��                ������             ���� ��������� �      ����������� �
                                                                                                                                                        deadline.
 ���� ����������      ����� ������ �                                ���� ���������        ����� ������                                                  Email: Please send your PDF (20MB max.) to
  ������������ �� � ���� ��� ������        ���������������                                ����������� ����� �� ���������������
                                                                                                     �                                  �����������     the following email�� � � ����������� ���
                                                                                                                                                           �������������� address:
                                                                                                                                                                            �
  ���� ����������� � ������������ ��       ������ ������                                  ���� ���������� � ����������� ��              ������             ���� ��������� �       �����������
                                                                                                                                                        maciej.kozuszek@pentestmag.com �
  ���� ����������� ��������� ��� �         ������ ������                                  ���� ����������      ����� ������ �                           or ���� ���������
                                                                                                                                                            en@pentestmag.com     ����� ������
 ������������                                                                                                                                           FTP: You can also send us your data by FTP
                                                                                                                Contact information:
 ������������                                                                                                                                           using the
                                                                                                                Managin Editor
                                                                                                                                                        following login.
 ��������������                                                                                                 maciej.kozuszek@pentestmag.com
                                                                                        ������������
                                                                                                                                                        Location: 62.111.243.86
                                                                                                                or en@pentestmag.com
                                                                                                                                                        Username: reklamy
                                                                                        ������������            Marketing Manager
����������������������������������������������������������������������
                                                                                                                                                        Password: software.reklamy
                                                                                                                or en@pentestmag.com
                                                                                        ��������������


                                                                                       ����������������������������������������������������������������������

      ���                  ���                      ���                  ���               ���
                                                             Pentest Magazine | www.pentestmag.com | en@pentestmag.com                                                        5

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Pen test press_kit_2012

  • 2. mediakit 2012 Idea PenTest Magazine is a weekly downloadable IT security mag, devoted exclusively to penetration READER PROFILE ���� ����� testing. It features articles by penetration testing specialists and enthusiasts, experts in vulnerability assessment and management. We cover all aspects of pen testing, from theory �� �� to practice, from methodologies and standards to tools and real-life solutions. Each magazine �������� ����� �� ��� features a cover focus, and articles from our regular contributors, covering IT security news and ����������� ������������������������� �� up-to-date topics. �������������������������� ����������������������� ���������������������� ��� ��� The magazine is available by paid subscription. Our 48 issues in the year are devoted to the ������������ ��� ��������������������� best penetration testing services providers, who will show you the pen testing world from their ������������ perspective. It’s an excellent opportunity to observe security trends on the market for the readers, and for companies – to share their invaluable knowledge. ��� ������������ Penetration Test Magazine aims at creating a community of common-minded individuals and enterprises to work for the evolution and improvement of IT security. Join our project, either by ��� ����������������������� subscribing, or by contributing, to make the idea of safer IT environments true. ��������� ��������� �� ����� EVERY ISSUE CONTAINS �� ����� ������� ����� ��������� �������������� • Selection of news • Tools testing and reviews ��� ����� ������ • Articles - advanced technical articles showing the penetration tests techniques in practise ������ ���� ������ ��� • Regular column by security expert Shane MacDougall ������� • Book review • Interviews with IT security experts ������ MAGAZINE PUBLICATIONS DATES �������������� ������������������� • Pentest (release date: 1st of each month) – 50 pages of content dedicated to penetration tests, ����� ������ ����� few regular columns written by specialists ����� ����� ������������������� ����� • Pentest Extra (release date: 15th of each month) – 50 pages of strictly topical content ������ ������ ����������� dedicated each time to different hot topic ����� ������ • Pentest Starterkit (release date: 7nd of each month) – 40 pages of content dedicated to latest ����� ����� penetration topics ����� ������ • Web App Pentesting (release date: 22nd of each month) – 40 pages of content dedicated to ����� web application penetration tests ����� ������ ����� ��� �������� ����� �� ����� ����� Pentest Magazine | www.pentestmag.com | en@pentestmag.com 1
  • 3. mediakit 2012 EDITORIAL OVERVIEW PenTest in American society PenTest is part of a worldwide family of magazines offering a Comuter Security perspective. PenTest is the largest magazine of this subject in the USA. The top IT experts around the world What’s Inside are the readers – and often the writers. This innovative magazine focuses on the needs of the The subject scope in general is IT security seen from the practical point of view. This American audience and still benefit from the power of this market. encompasses: • latest pentest techniques • security aspects of IT technologies • programming security-related applications • penetration testing techniques • security management and strategies – practical examples. Editorial plan for year 2012 (in monthly order): PenTest Regular: • Social Engineering (Special Issue) • Security and auditing standard • Cross Frame Scripting • Input Validation • Directory Traversal • Buffer overflow exploits and countermeasures • Path Disclosure • LDAP Injection • URL manipulation • Cross-site scripting • Session Fixation • Password in Memory Penetration Test and Network Security PenTest Extra: • Cross-Site Request Forgery • Cookie Manipulation • Penetration test and scanning • PHP Code Injection • Personnel security awarness levels • File Inclusion • Information and data controls • Code Execution • Session hijacking • Arbitrary File manipulation • Authentication attacks • Script Source Code Disclosure 2 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
  • 4. mediakit 2012 Magazine Advertising Why should you advertise in PenTest Magazine Ad rates PenTest Magazine provides solid information for technical professionals, and they polish and design 4 Color Price offers in an accessible and inviting showcase for advertising. If your marketing goals include reaching the world of IT security professionals, beginners and key buyers of IT security tools, applications and/or Double Page Spread (pages 2-3) $ 1700 services, please contact the ad sales person for PenTest magazine! Full Page(1/1) $ 1000 Whether advertisers require lead generation, branding or integrated marketing campaigns, PenTest Double Spread (2 following pages; other location) $ 1500 provides solutions to help businesses achieve their marketing objectives. Half Page (1/2) horizontal $ 700 Half Page (1/2) vertical $ 700 PenTest Regular Third Page (1/3) horizontal $ 500 Third Page (1/3) vertical $ 500 Issue Materials Close Creatives deadline Front Page Ad $ 1000 each issue – release date 30th, 15th of each month 26th of each month Product review $ 700 availability: following month Advertorials PenTest Extra PenTest Magazine features Case Studies, Tools and Reviews. If you are interested in encouraging people for buying your product, use your tool, recommend your application, show its technical side Issue Materials Close Creatives deadline – one of those Advertising options would be perfect for you. The rates starts from $700 per one page of each issue – release date 15th, Advertorials – if you are interested in more pages or in combining regular advertising and advertorial, let 10th of each month 15th of each month availability: following month us know what you need and we will try to meet your needs! PenTest StarterKit Issue Materials Close Creatives deadline each issue – release date 7th, 22nd of each month 3rd of each month availability: following month Web App Pentesting Issue Materials Close Creatives deadline each issue – release date 22th, 7th of each month 18th of each month availability: following month Pentest Magazine | www.pentestmag.com | en@pentestmag.com 3
  • 5. mediakit 2012 WEBSITE ADVERTISING Online Advertising for Quick, Cost-Effective Marketing List Rentals Results Target a large PenTest audience or hit in on a specific niche. Use this offering to reinforce your PenTest offers advertisers a variety of online marketing programs, such as standard banner placement, message, generate quality leads, and heighten awareness. text links, enewsletters, list rental, and more. Sponsor one of these programs or integrate programs for Rates – $2400 greater impact. Whether you want to heighten awareness, increase branding or generate leads, we can Date: The date is choosen by the company that rent the list (cannot be the same as the magazine release build custom programs to help you achieve your marketing goals. date). Banner Advertising Build awareness with our highly targeted PenTest audience by taking advantage of our banner advertising opportunities. A variety of banner sizes are available to best meet your marketing needs. Format Size in Max File CPM Pixels Size Banner 290x100 20 kB USD 500 Header in rotation 632x275 60 kB USD 700 Header exclusively 632x275 60kB USD 1000 NEWSLETTER SPONSORSHIPS Newsletter Written by PenTestmag.com editors, our newsletters cover the latest news and trends about specific segments of the PenTest market. Sponsor one of our newsletters to get your message to interested subscribers. Distribution: every Wednesday Text: up to 1000 characters Image: logo or screenshot Rate: $1300 Position Post in newsletter $500 E-mail blast $1000 Banner (598x250) $700 4 Pentest Magazine | www.pentestmag.com | en@pentestmag.com
  • 6. ������� ������ ������������ ��� �� ��� ��� ������������ ���� ���������� mediakit ������ ������ � ���� ������� ��� � ������� ������ ������������ ��� �� 2012 ������������ ���� ���������� ������ ������ � ���� ������� ��� � AD FORMATS Ad file specifications Please follow these specifications to ensure that your ad is printed as you intended. All formats in mm: width x height. PenTest Magazine trim size: 203 x 293 mm File format: Please only send closed (non- editable) files as high-resolution PDFs or tiff. Naming convention: Make sure that your artwork is easily identifyable by giving the file ��� ��� ��� � a useful name that includes the advertiser’s company or product name. ���������� �������� ������ Color: The artwork must use the RGB color space to avoid unintended color shifts. Please ��� ������������ �� � ���� ��� ������ ��������������� ��� ��� ��� ��� � also convert custom and spot colors to RGB ���������� �������� ������ Resolution: 300 dpi minimum ���� ����������� � ������������ �� ������ ������ Bleed: For bleed graphics (background or ���� ����������� ��������� ��� � ������ ������ objects that reach to the edge of the page), ������� ������ ������������ ��� �� ������������ �� � ���� ��� ������ ��������������� please add 5mm of bleed on all trimmed sides. ������������ ���� ���������� ���� ����������� � ������������ �� ������ ������ Live area: Allow 5mm within the trim size for all ������ ������ � ���� ������� ��� � ���� ����������� ��������� ��� � ������ ������ critical text or graphical elements. Allow 15mm to the gutter on the left side (right hand page ads). Cover 2 or left hand page ads have the gutter on the right. IMPORTANT: Artwork PDFs should not contain any CMYK, LAB, or ICC color spaces, transfer functions or screen settings. Also note that all fonts must be ��� ��� ��� ��� ��� embedded. ���������� �������� ��� ���������� �������� Delivering Your Artwork ��� ��� ����������� ����� �� ��������������� � ��� � ����������� ��� �������������� �� � � ����������� ��� � ��� ��� ��� ��� Proofs: We do not require color proofs, but printed colors are not guaranteed without ���������� �������� ������ ���������� �������� ��� ���������� a color proof on file with �������� ad materials us by the ���� ���������� � ����������� �� ������ ���� ��������� � ����������� � deadline. ���� ���������� ����� ������ � ���� ��������� ����� ������ Email: Please send your PDF (20MB max.) to ������������ �� � ���� ��� ������ ��������������� ����������� ����� �� ��������������� � ����������� the following email�� � � ����������� ��� �������������� address: � ���� ����������� � ������������ �� ������ ������ ���� ���������� � ����������� �� ������ ���� ��������� � ����������� maciej.kozuszek@pentestmag.com � ���� ����������� ��������� ��� � ������ ������ ���� ���������� ����� ������ � or ���� ��������� en@pentestmag.com ����� ������ ������������ FTP: You can also send us your data by FTP Contact information: ������������ using the Managin Editor following login. �������������� maciej.kozuszek@pentestmag.com ������������ Location: 62.111.243.86 or en@pentestmag.com Username: reklamy ������������ Marketing Manager ���������������������������������������������������������������������� Password: software.reklamy or en@pentestmag.com �������������� ���������������������������������������������������������������������� ��� ��� ��� ��� ��� Pentest Magazine | www.pentestmag.com | en@pentestmag.com 5