3. COMPANY POLICY:
Top Quality Product
Result of long research
We are committed to provide top quality products at
competitive price to the satisfaction & requirement
of our customers. We will continuously seek
opportunities to improve our products through long
term research .
To be recognized as a leading organization in the motorcycle industry that
values customer’s needs, emerging as a global competitive center of
production and provides motoring solutions with strong customer care.
• Strive to market value packed products that meet customer’s
• Provide a platform where our stakeholders passionately contribute, invest
• Make value contribution to social development of Pakistan.
6. BUSINESS DESCRIPTION:
DD Motors is private limited company.
It is incorporated as a private limited company in March 2012
DD Motors manufactures, assembles and market motorcycles in
The manufacturing plant is located at Bin Qasim
has a production capacity of 200,000 vehicles per year.
Area of plant 64 acres.
17. PRODUCT INTRODUCTION
Heavy bike looks, stylish design, easy to master power delivery, the new
SINDHU has them all and more. Its punchy 248 cc engine gives an
enjoyable ride and excitement from its gusty low-end and mid range
power output. The engineering package complements the naked chassis
appeal of the bike, with its innovative design around the cylinder heads,
EFI system ,dual chromed exhaust and distinctively shaped headlight. It’s
relaxing riding position spacious dimensions and large capacity fuel tank,
make it comfortable whether on the tough and compact city streets or
long route on the open roads and highways.
33. SWOT Analysis:
High Performance Package.
Low price in its range.
Parts are widely & easily available.
Traffic Police official bike .
35. SWOT Analysis:
Potential for market growth due to wide gap in vehicle to
Price reduction through localization in order to increase the market
Dealer development in order to enhance skills of after sale services.
36. SWOT Analysis:
Illegal and sub standard manufacturing of Local spare parts.
Import of reconditioned heavy bikes in the market.
Lack of awareness about safety regarding bike riding.
Smuggling, under invoicing and dumping of heavy bikes.
37. Segmentation and Targeting:
Segment: Segment Analysis
All Major Cities Of Pakistan
Karachi, Lahore, Islamabad, Faisalabad,
Young age group / Adventurous / Upper
•More Attractive Design
•Supreme Road Grip.
SINDHU’s primary points of differentiation offer these qualities:
Customization of the product according to customer specification.
Competitive Price Offering.
Big cities and mountain areas of Pakistan
Attractive to young expeditious .
SINDHU is a new product of DD Motors, so to promote with some good & unique
promotional techniques in order to create awareness in the mind of customers
Following are the some promotional activities.
Billboard & Bike Display at Major Shopping Malls and Expo Center
Promotional Videos and Advertisement through Multi Media
Offered free cinema ticket of Indian Film DHOOM 3/ JEETO PAKISTAN.
Offered free installation of Vehicle Tracking System.
Free Registration, Bike Insurance and Crash Helmets.
Within 15 days delivery & 2 Years warranty.
. Free Track Day for our Valued Customers at Test Track Facility.
By applying “Selective Distribution Methodology” the product
is available on selective market places.
They have only one manufacturing plant which is located at port
DD Motors distributes their units with the help of bike carriers all
over the Pakistan.
DD Motors have more than 65 dealers throughout Pakistan.
Increase localization in order to reduce cost of the product.
Spare Parts must be at low cost.
Stop the availability of unauthorized parts
Not recommended for age group below 18.
Promote on festivals.