1. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org

2. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
20 | Emotion Mapping
2

3. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
The challenge is as old as human history:
how do we avoid projecting our own needs
and norms onto other individuals and
communities?
New high- and low-tech tools are creating
cutting-edge innovations to help us
communicate more effectively with each other
about our needs, wants, and emotional states,
despite extremely divergent daily experiences
and local contexts.
3
20 | Emotion Mapping | Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

4. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Players suggested that identifying social needs by monitoring expressions
of fear and anxiety might lead us directly to those most in need.
Simplifying electroencephalography technologies will allow us to do so in real time,
and prototypes are in the works. These technologies have the added benefit of
promoting local community mapping. As part of this story, players discussed how
understanding human emotions—and how to tap into them—is key to solving
questions of motivation and finding locally relevant solutions.
4
20 | Emotion Mapping | From the Players
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B

5. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
20 | Emotion Mapping | Micro-forecasts from the Game
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence*
USA**
*Cards have been lightly edited for readability.
**Player location was self selected.

6. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6
20 | Emotion Mapping | Micro-forecasts from the Game
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA

7. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7
20 | Emotion Mapping | Micro-forecasts from the Game
Adapting or developing
systems that employ
Electroencephalography.
USA
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana

8. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8
20 | Emotion Mapping | Micro-forecasts from the Game
Teach through example. Show
compassion on the games,
and measure reactions.
Deeper studies on the human
aura, mental and emotional.
Brazil
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana
Adapting or developing
systems that employ
Electroencephalography
USA

9. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9
20 | Emotion Mapping | Micro-forecasts from the Game
I am sorry I cannot recall the
name of the organization. But
identify social need by
monitoring expressions of fear
and dissatisfaction.
USA
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana
Adapting or developing
systems that employ
Electroencephalography
USA
Teach through example.
Show compassion on the
games, and measure
reactions. Deeper studies on
the human aura, mental and
emotional.
Brazil

10. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10
20 | Emotion Mapping | Micro-forecasts from the Game
Local community is best in
mapping - experts come to
propose some solutions in
collaboration seems best
model to me.
China
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana
Adapting or developing
systems that employ
Electroencephalography
USA
Teach through example.
Show compassion on the
games, and measure
reactions. Deeper studies on
the human aura, mental and
emotional.
Brazil
I am sorry I cannot recall the
name of the organization. But
identify social need by
monitoring expressions of fear
and dissatisfaction.
USA

11. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 11
20 | Emotion Mapping | Micro-forecasts from the Game
Governments measure crime,
disease, GDP. They don't
measure fear. Citizens SMS
their fears, building maps of
anxiety and its cause
#evidence
USA
Knowledge is rarely enough to
spark change. People have to
want change. It takes emotion
to bring knowledge to a boil.
Good stories matter
Ghana
Adapting or developing
systems that employ
Electroencephalography
USA
Teach through example.
Show compassion on the
games, and measure
reactions. Deeper studies on
the human aura, mental and
emotional.
Brazil
I am sorry I cannot recall the
name of the organization. But
identify social need by
monitoring expressions of fear
and dissatisfaction.
USA
Local community is best in
mapping - experts come to
propose some solutions in
collaboration seems best
model to me.
China

12. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Signals from the Present
12
20 | Emotion Mapping

13. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 13
The Shippo Tail, still in prototype phase, is
an animal tail that connects to your own
electroencephalography readings so that it
can move in accordance to your mood. The
Shippo Tail will also connect to location-
based maps allowing us to build a collective
understanding of our reactions to our
surroundings.
Emography
Emography is a German project that
analyzes twitter-data from around the world
to chart regional emotional states in the
hopes of highlighting emotional responses to,
for example, crime or the lack of crime.
20 | Emotion Mapping | Signals from the Present
The Shippo Tail
Image Source: www.vmguld.se/emographyImage Source: www.youtube.com/watch?v=qvHcBq7UaY0

14. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 14
Affdex reads
emotional
responses
through facial-
recognition
technology.
Q sensor
Q sensor seamlessly measures
emotional responses through
electrodermal sensors. It has
applications in such diverse areas
as treatment of autism, classroom
learning, and psychotherapy.
20 | Emotion Mapping | Signals from the Present
Affdex
Image Source: www.affectiva.com/q-sensor
Image Source: www.affectiva.com

15. © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of
Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundation
www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, tfinlev@iftf.org