This document outlines different PR service packs offered by LF Channel to help clients promote their products and announcements at the IFA 2015 trade show in Berlin. As the leading consumer electronics show, IFA attracts many busy journalists who need help discovering new technologies. LF Channel understands the journalists' needs and can effectively communicate clients' news through localized press releases, on-site press briefings, and media invitation packages. The level of PR support varies depending on the pack selected, with options for distribution of one press release, arranging one or two press briefings, or inviting two journalists to attend.

1. Partner
of
IFA
2015
-­‐
PR
Services
Pack

2.
As
the
leading
consumer
electronics
show
in
Europe,
IFA
is
crowded
with
journalists
from
all
over
the
world…
with
busy
agendas,
lots
of
events
to
a<end
to
and
li<le
=me
to
walk
around
the
tradeshow
and
discover
new
and
innova=ve
technologies…
How
to
get
their
a@enAon?

3.
PR
success
at
a
tradeshow
like
IFA
has
to
do
with
understanding
the
journalists’
way
of
work
and
their
needs.
Make
things
easy
for
them.
Our
strong
exper=se
allows
us
to
find
the
most
effecAve
ways
to
communicate
our
clients’
news
at
IFA
geIng
the
media
to
share
them
with
the
world.
Tailor-­‐made
approach
is
key!

4.
Depending
on
each
client’s
needs,
the
announcements
to
be
done
at
the
tradeshow
and
their
global
PR
Plans,
we
will
offer
different
PR
Packs:
PR
at
IFA:
Our
Proposal
Press
Release
Pack
Press
Briefings
Pack
Media
InvitaAons
Pack
• Localize
and
distribute
1
press
release
to
Spanish
media.
• Media
follow
up
to
secure
coverage.
• Repor=ng
• Arrange
1-­‐2
on-­‐
site
press
briefings
with
journalists
who
are
a<ending
IFA.
• Media
follow
up
to
secure
coverage
• Repor=ng
• Invite
2
journalists
to
a<end
IFA.
• Establish
a
media
agenda.
• On-­‐site
support
from
an
account
manager
to
handle
journalists.
• Follow
up
&
repor=ng.
DIY
Pack
Let’s
speak
about
your
IFA
ac=vi=es
and
goals…
and
we’ll
help
you
develop
the
best
PR
ac=on
plan!

5. Barcelona - Mallorca 221, 6º - 1ª
08008 Barcelona - Tel. +34 93 418 81 51
E-mail. barcelona@lfchannel.com
Madrid - Village - San Lorenzo, 11
28004 Madrid - Tel. +34 91 521 51 92
E-mail. madrid@lfchannel.com
Thank
you
–
Gracias
-­‐
Gràcies
Contacts
Celia
Diaz-­‐Pardo
Flor
Calveiro
ifa2015@lfchannel.com