This is a presentation I did at Internet World in May 2011. Internet World is the leading Exhibition/Event in the UK for Digital Marketing Professionals and the focus of this presentation was to give insights into essential Digital Marketing skills to survive and succeed in the environment today. It is important to understand that Digital Marketing is not a bolt on - it must be central to all your activity.

1. Digital Marketing Skills Gaining a Competitive Edge in the Digital World By Imran Farooq Internet World, May 2011

2. Digital Overload Reflecting on MMCL Campaign to Promote MBA Insight Tools Marketing on YouTube Video Landing Pages Facebook and Linkedin Advertising Marketing Reject Campaign Digital Marketing Qualifications Q&A

3. About Me MD of MMC Learning (Joint Venture with MMU Business School) Expert Digital Marketing Commentator on Smart Insights.com CIM Senior Examiner for Digital Marketing Essentials CAM Foundation Advisory Board Connect as a Friend on Linkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter @imranfarooq

4. Digital Overload

5. PPC Email Viral Web Analytics User Experience Mobile SEO Social Media Affiliates Usability Search Which Digital Tools are You Using?

6. Photo Sharing Blogging Video Sharing Micro Blogging Social Media Podcasts RSS Forums Widgets Chat Social Networks

7. Digital Marketing – Dave Chaffey Model

8. Campaign to Promote MBA

9. Digital Marketing – Social MediaYouTube Campaign Source: mmubsmba.com

10. Customer Insight Tools

12. Google Keyword Tool

15. Marketing on YouTube

17. Video Landing Pages

18. On the Landing Page Bring you to a relevant page Help you to navigate Show you the way Reassure the customer Make it easy to buy or navigate

19. Landing Pages that Convert Source: mmubsmba.com

20. Facebook& Linkedin Advertising

21. Social Media Advertising – Set Your Goals drive traffic raise awareness build Facebook fans develop more Linkedin connections generate leads Sell more products and services

22. General demographics such as location, age and sex Birthday Education Workplaces Relationship Interested In Languages Social Media Advertising – Your Target Audience

23. Social Media Advertising – Ads & Using Images

24. Call to Action Text buy sell order browse download sign up get a quote Call out attributes Social Media Advertising – Ad Copy

25. Marketing Reject Campaign

26. Marketing Reject

27. Digital Marketing Qualifications

28. CAM/CIM Qualification in Digital Marketing Diploma in Digital Marketing Diploma in Managing Digital Media Diploma in Mobile Marketing (New) Diploma in Digital Metric and Analytics (New) VISIT STAND E4002

29. Digital Marketing Skills Summary Customer Insight Tools Experiment with digital tools Experiment with social media Understand which tools fits into the right point Try and test different things Digital is not a bolt-on Get the knowledge in Digital – CAM Qualifications

30. Imran Farooq Connect as a Friend onLinkedin http://uk.linkedin.com/in/imranfarooq Follow on Twitter http://twitter.com/imranfarooq m. 07956 980280 e. iF@imranfarooq.com