This presentation was made to Mansfield Sports Clubs in April 2013 to help them make the best use of Social Media.

1. Social Media & Comms Skills
Mansfield Sports Club Forum
April 22nd 2013
Ian Wakefield
Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.

2. The landscape is changing!
Movie removed due to MB size
It can be viewed here
http://www.youtube.com/watch?v=tR-
gz3bHHQ0

3. OverviewofthePresentation
Overview
Websites
Twitter
Facebook
YouTube
Flickr
Press Releases

4. Keystatistics fromtheVideo
Per Second:
• 100,000 Tweets
• 684,000 posts on Facebook
• 2,000,000 Google searches
• 48 hrs of YouTube video uploaded
• 47,000 Apps downloaded

5. WhyuseSocial Media?
“We are now in an age where information
finds us! Not the other way around!”

6. Keyfeatures ofyourwebsite
Easy to find (Consistent with SoMe)
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Up to date
Analytics
Google Alerts
Encourage Shares and Likes

7. Keyfeatures ofyourwebsite
Show people how useful and
informative it would be to
follow you on Twitter
Make it easy for people to
engage with you on all
Social Media Platforms

8. Branding -Colour Match
PowerPoint's
Newsletters
Social Media Platforms
Emails
Graphs
Surveys
Colorcombos.com (Hex Codes)
http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)
http://easycalculation.com/color-coder.php

9. Google Analytics
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
Google Ads

10. Google Analytics -Referrals
Understand your website
Social Media Top
Partners
Google

11. Twitter
Branding your page
 Go to settings & design
 Background
 Colour Branding
 Header (Settings Profile)
 Icon (Logo)
 Description
 Twitter ID
 Spam Messages 
 Analytics via Sprout Social

12. Twitter
Brand your page
Tweet regularly
Use Tweriod (When)
Schedule withTweetdeck
Use Twilerts
Interact with Tweeps
Follow the right Tweeps
Be Gracious
Be interesting, Pictures, Vids
Use Hashtags
#FF
Make the effort to use UN
MT – Moderated Tweet
Remember starting a tweet with @ means only people following you and the @ will see it!

13. Facebook
Page or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!

14. Facebook
Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright
issues
• Tag People

15. Facebook
 Create in PPT save as JPEG
 Post Engaging Content
 Colour Match
 Tag People
 Weekly match fixtures
 Share with Friends
 Time your posts
 Competitions for Shares

16. Facebook insights
Understand the performance of your page
Learn which content resonates with your audience
 Optimise your posts

17. YouTube
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer

18. YouTube
Metatags
• Titles are important
• Content tags too
• YouTube Keywords tool
Thumbnails
• Accurate
• Great ones help
• Website overlays
Before optimisationAfter optimisation

19. Flickr
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media

20. Killer Press Releases
Ian Wakefield
Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.

21. OverviewofthePresentation
 Responsibility
 The Hook/Headlines
 Lead Paragraph
 Body of the Press Release
 Recap & Conclusion
 Circulations
 Q&A

22. EverybodySomebody,AnybodyandNobody
“There was an important job to be done and Everybody
was asked to do it. Everybody was sure Somebody would
do it. Anybody could have done it, but Nobody did it.
Somebody got angry about that because it was
Everybody's job. Everybody thought Anybody could do it,
but Nobody realized that Everybody wouldn't do it. It
ended up that Everybody blamed Somebody when actually
Nobody asked Anybody.”
Responsibility

23. The Hook/Headlines
 Good Press Releases help
with SEO
 Use a Good Hook!
 First impressions count
 Lead with a concept
 Be creative
 Test your headline
 Keep it succinct < 80 Ch
 Bold it
Recent examples!
Top International Fencers come to Nottingham
Everyone has to start somewhere – even
Olympians
Nottinghamshire is No 1 for School Games in the
UK
Becky Downie to be Ambassador for School Club
Links in Nottinghamshire

24. Lead Paragraph
Target
Audience
Who?
What?
Why?
Where?
When?
How?

25.  Have a rubbish headline
 Not Newsworthy
 Full of Corporate Speak
 Filled with Marketing Speak
 Poorly edited, terrible grammar
 An Advert
 A Sales Pitch
 A Promotion
 NOT NEWSWORTHY!!
Body of the Press release
 Include Stats and Figures
 Quotes
 Give more detail
 Think of your target audience
 Reinforce the message
 Avoid Jargon
 Include Resources
 Proof Read, Proof Read!
 1 page Max
Good Bad
Remember this is going to people who write for a living!

26. Recap & Conclusion
‘Tell em what you are going to
Tell em. Tell em. Then tell em
what you told em! ‘
 Ensure you include ‘About us’
 Who to contact
 Check links
 Publish on your website
 Publish by Social Media

27.  Create a Circulation List
 Find out the Editors name
 Invite them to your events
 Network when possible
 Be gracious
 Tuesday Mornings best time
 Include Radio & TV
 Follow up.
Circulations/Database

28. www.sportnottinghamshire.co.uk
Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
Any Questions?