Data Driven Optmization by Mohan Reddy

1. Data Driven Optimization
Google Analytics Reports

2. If you lack a
strong web
analytics
strategy, you are
driving your
business blind.

3. Digital
Marketing
Funnel

4. Convert traffic to the meaningful data
SEO
PPC
SMM
Affiliate
Content
Actionable
Elements
Result

5. Know Google Analytics

6. Reporting Section in
Google Analytics
1. RealTime
2. Audience
3. Acquisition
4. Behavior
5. Conversions

7. Audience Reports
This section will tell you about who is visiting your site…

8. Acquisition
Reports
• This section gives you a
summary of all your different
traffic sources
• What are top sources that
driving traffic to your site

9. Behavior
Report
• BEHAVIOR reports are where
you are given an overview of
what people are doing on
your site.
• what actions your visitors
are taking.

10. Conversion Reports
• Everything under this section is
meant to give you the results from
the actions your visitors have been
taking on your site.
• Goals
• Revenue
• Attribution

11. Set up Goals for your marketing campaigns
A
B
C

12. D

13. 7 Useful Reports Every Marketer Must Check

14. 1. Conversion Rates
between Mobile &
Desktop
• Under Audience Section
• Device level stats
• Overall stats with respect to
device
• Care for Mobile Conversions

15. 2. Identifying How to
Improve Paths
through Your Site
• Under Behavior Section
• Help user to navigate
• Improve user time spend on
site
• Make user friendly navigation

16. 3. ‘Low-Hanging
Fruit’ Pages to
Improve for Search
• Under Acquisition Section
• Find all pages or terms
currently ranking on the
second page of Google
• Improve the SEO for
respective keywords/pages.
• This is your ‘low-hanging
fruit’ for quick content + SEO
wins.
• Need to merge Analytics and
webmaster tool

17. 4. Top Search Pages
Leaking Visitors
• Under Behavior > Site Content > All
Pages.
• General website pages have lower
bounce rate ranges of anywhere from
30-40%.
• our goal here is to improve these
pages! So many of the same tactics
(e.g. adding new media types,
improving design or internal linking,
etc.) apply.

18. 5. Default Channels
Grouping Report
• Under Acquisition Section
• Snapshot of your marketing
campaigns performance
• Create future campaigns
based on this data
• Check sessions vs Goals

19. 6. Page Load
Time Matters
• Under Behavior Section –
Content – Page Load
• You can measure page speed,
an important aspect of UX
and technical SEO.
• You can also splice the report
by device type to see if
Responsive Design is
dramatically slowing down
performance.