Content Marketing is the engine that feeds SEO. Learning and understanding the art and science of content creation not only enhances your application of SEO but also opens up new career opportunities. In this session with Subhorup, we will learn about what goes into creating engaging content.

1. How To Create
Engaging Content
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2. Subhorup Dasgupta
@subho65
Facebook.com/jejunediet
Subhorup.blogspot.com
Food, Music, and Love
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3. • https://www.youtube.com/watch?v=sQ7lMD
WJOXA

4. 1990
• Content creation and content distribution
limited to a few media houses and a few
distributors.
• Readers like you and me could only dream of
reaching out with our content to a wider
spectrum of audience.
• Advertisement hoardings, matrimonial
advertisements were limited to newspapers
and magazine sections.
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5. 1991-2002
• Middle class India not yet with access to
the power of content except for chat and
a few websites.
• Economic boom = more businesses =
more competition= the need to stand
out.
• Digital content marketing strategies need
to stand out as well.
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6. 2003-2012
• Blogs
• Portals
• Communities
• Followership
• Sponsored content
• Digital news
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7. What happened?
• A blog is an honest opinion of a common citizen and
hence the reliability and relatability. This opinion is
now valued so much that brands, news portals, want
to piggy back on it.
• News is not what it used to be. Blogs and non-
traditional news sources are seen for the audiences
they have (and can transfer!). The mainstream
media, still bleeding after the onslaught of cable and
the internet, crave the attention that blogs already
have. Media websites also need traffic in order to
hold on to their advertisers. (Source:
gospelcoalition.org)
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8. 2013-2015
• FB Zero, Twitter Zero
• Convergences of distribution,
revenue, consumption.
• User expectations.
• Policy and turf struggles.
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9. • Things that have expanded. Horizons.
Opportunities. Houses.
• Not expanded. Families. Leisure. Parenting
time.
• We long for granny’s stories and nostalgic
memories.
• That’s where brands today are investing:
Stories, memories and recollection.

10. stories as branding
• Chai With Laxmi
• The Viral Fever
• AIB
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11. Opportunities
• Content can be anything – text, video, image,
music, multimedia.
• Collaborations.
• No boundaries. Likely to grow and evolve, not
fade away.
• Abundance of content = abundance of
mediocre content
• Good content will always command high
value.

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13. Contact us
 visit: www.eightwinds.in
 write: contact@eightwinds.in
 call: 9866145813 / 8008004320
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