2. What is competitor
analysis Strategic technique used to
evaluate outside competitors .
The analysis seeks to identify
weaknesses and a strength's that
a company ‘s competitors may
have and then use that
information to improve efforts
within the company
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3. It’s like looking at
the mirror and you
find someone else
being better than
you
Trying to adjust the looks
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4. In Reality , god
knows !!
In Business , Hell ya!
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5. GOA
L!
Compete with whom?
What planned
actions/Strategies used by
them?
How do they react with
firms actions?
How can we influence
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6. David Neil
If id only
know how
my
competitor
operates, I
am more
than
sufficient - Stupid consultant
7. I NEED MORE DATA ,
TO FULLY ANALYSE
MY COMPETITOR
SYSTEMATCIALLY
USING ORGANIZED
INTELLIGENCE
REPORT
BUT
HOW CAN I GET
THAT ?
8. David Neil
You NEED
framework
COMPETITORS
OBJECTIVE
THEIR
ASSUMPTIONS
THEIR
STRTAHTEEIGR IES
CAPABILITIES
13. DIFFERENTIATION STRATEGY
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BE UNIQUE
IF NOT BE BETTER
FRAME A USP – THAT’S WHERE THE BUSINESS
BIGGEST PROBLEM LIES IN
14. David Neil
UNIQUE SELLING
PRROPOSITION Product /Service Uniqueness
Minimize expenditure to
improve margins
Leverage your employee
strenths and skills
Price
How you promote your
company – focus on benefits
rather than features
17. David Neil
HOW TO ANALYSE YOUR COMPETITOR
USING SOCIAL MEDIA
Analyzing your
competitors’ efforts
and comparing key
performance metrics
to your own.
21. QUICK QUESTIONS
*Should Your business be on social media?
*What networks should you choose?
*How do you create a great profile?
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*What type of content you should post and
when should you post
22. Do a Google search
for your competitors
business name
1st three page
results
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27. How to Make a Competitor
Analysis
David Neil
• Stage 1: Know your rivals ( make a list)
• Stage 2: Know their channels
• Stage 3: Check your website , your content , your
trends , your Social Media channels
• Stage 4:Prepare content while look up
• Stage 5:Optimize your sites ( all channels)
• Stage 6: Start setup the profile
• Stage 7: implement and iterate
• Stage 8 : monitor and remodel as per requirements