Microsoft HealthVault conference in June 2008. Source: http://msdn.microsoft.com/en-us/healthvault/cc627280.aspx

1. The HealthVault Business Platform
Platform Capabilities HealthVault Microsoft Consumer
Ecosystem Touchpoints
Leverage: Leverage: Leverage:
• Commonly shared • Application directory • MSN
technology • HealthVault ingredient • Messenger
• Community of partners brand • Vista Gadget Gallery
• Packaged solutions • Logo programs • Live Search
• Marketing toolkit
• Microsoft PR

2. The HealthVault Business Platform
Platform Capabilities HealthVault Microsoft Consumer
Ecosystem Touchpoints
Leverage: Leverage: Leverage:
• Commonly shared • Application directory • MSN
technology • HealthVault ingredient • Messenger
• Community of partners brand • Vista Gadget Gallery
• Packaged solutions • Logo programs • Live Search
• Marketing toolkit
• Microsoft PR

3. Tapping into the Microsoft
Consumer Ecosystem

4. Tap into Microsoft consumer touch points:
- Creating multiple entry points to your application
- Developing incremental revenue streams
yoursite.com Live Search Health
YOUR HEALTHVAULT
ENABLED APPLICATION
HealthVault.com MSN Wellness Center
Windows Vista
Gadget Gallery Digital Advertising Opportunities
Device Partners

5. MSN.com

6. Discoverability of Applications
MSN Health & Fitness My Wellness Center
Provides 8.5M+ MSN visitors a
centralized location to manage
their health and discover
Health Vault enabled applications
My Wellness Center part of the
top level navigation and within
relevant Condition Centers on
MSN Health & Fitness
Opportunity for select number of
HealthVault enabled applications
to be included in My Wellness
Center
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7. Participation in MSN My Wellness Center :
• Opportunity for select number of HealthVault enabled applications
• SDK – Common look, branding, and functionality appropriate to the MSN
user
• Commercial agreement
• Ad syndication on application pages and revenue share opportunity

8. To work with MSN Health & Fitness
contact
Heidi Rayden
heidi.rayden@microsoft.com
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9. Windows Vista

10. One-click theme packs
appropriate for partners who
have applications that support
efforts to drive awareness
around conditions.
- Application downloads
- Customized winks
- Brand awareness
- Messenger agents
-Enable users to express their
support
Largest instant messaging
application in the world
113 million active lifestyle and
fitness seekers
Vista Gallery
Get your application on millions of
desktops in the Vista gallery!
Over 140 million Vista sales
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11. For information on creating Windows Vista
Gadgets go to the development centre at:
http://gallery.live.com
MSN digital advertising opportunities
http://advertising.microsoft.com
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12. Live Search Health

13. 43 million Unique Users
13

14. 14

15. SAVE
SAVE
Tool that allows users to save and
Tool that allows users to save and
organize articles from various
organize articles from various
searches in one place (accessed via
searches in one place (accessed via
user name and password).
user name and password).
DISCOVER
DISCOVER
Quick links to refine
Quick links to refine
results without
results without
doing a new search
doing a new search
LEARN
LEARN
Articles from
Articles from
leading industry
leading industry
resources that are
resources that are
related to the
related to the
user’s query
user’s query
ACT
ACT
Sponsored Services
Sponsored Services
Quickly discover HealthVault Applications
Quickly discover HealthVault Applications
relevant to your search query
relevant to your search query
Sponsored Results
Sponsored Results
Advertising is served up based on the
Advertising is served up based on the
relevancy of the search, plus a desired call
relevancy of the search, plus a desired call
to action in the ad. Microsoft Corporation
to action in the ad. Confidential and Privileged 15

16. Content Opportunities
on Live Search Health

17. •Targeted content from trusted sources
•Brand awareness opportunity
Microsoft Corporation
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18. •Drive traffic to your website with multiple
click - through opportunities
Microsoft Corporation
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19. Your Applications in
Live Search Health

20. Microsoft Corporation
Confidential and Privileged 20

21. Microsoft Corporation
Confidential and Privileged 21

22. Live Search Health
Advertising Opportunities

23. Live Search Health
Branded response advertising...
Advertsing that delivers brand impressions
AND drives actions or acquisition
23

24. Keyword Targeted
Advertising
1 Text ads
2 Banner ads
3 Lead Generation
1
2
3
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25. Search Guides: dynamic search content centered
4 around conditions that live year-round
Logo opportunities Keyword triggered banners
Education opportunity
Tools or
Applications
25

26. Leveraging Live Search Health for your site

27. 2 Ways To Use Live Search Health On Your Site
1. Search Syndication – Integration of our search as a
service to provide site search, web results and advertising.
2. Become an Affiliate – monetize your eyeballs with
search widgets and the search box.
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28. What is Live Search Health Syndication?
Search Syndication is designed for health publishers and applications that want to
deliver a superior health search experience to their users.
Using Live Search Health to power your search:
•Delivery of Site Search Results
•Delivery of Health-Related Web Results
•Navigation and Search Experience in Your Brand
CORE BENEFITS:
•Added Value By Providing Better Site Search
• Increased Page Views
• Health Focused Web Results
• Incremental Revenue - Share on Advertising
28

29. Cholesterol
Site Search and Web Search
Microsoft Corporation
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30. Navigation
Navigation
Dashboard
Dashboard
Paid Search
Paid Search
Indexing of
Indexing of text and
text and
your content
your content Display
Display
Advertising
Advertising
Health-
Health-
Specific
Specific
web results
web results
Article Results, Site Search, Web Results, and Sponsored ads
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31. To use Live Search Health
to power your search contact
HealthVault Business Development
hvbd@microsoft.com
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32. Become a
Live Search Health Affiliate

33. What is our affiliate program?
A program that provides publishers search widgets, content and
advertising that can be easily added to your site and enables you to
monetize your eyeballs.
Why become an affiliate?
•ADD RELEVANT CONTENT to your site quickly
•Provide a BETTER SEARCH EXPERIENCE for users
•Incremental revenue stream – WE PAY YOU TO DRIVE TRAFFIC
•Does NOT require deep integration OR heavy development resources
33

34. Add search widgets to your site quickly
ADD MULTIPLE DASHBOARDS
NON-BRANDED SYNDICATION
Query targeted “Dashboard” can be rendered on
multiple categories and relevant content Non-branded syndication is designed to be a
light-weight option for health sites and
applications that want to monetize health search.
CONTEXTUAL LINKS
Contextual links allow your users to drill down
into key topics or confusing medical terminology
by generating a mini-dashboard. Providing a tool
for deeper research on your site.
34

35. Thanks!
Talk to us about how we can support your
efforts with search…
Yoli Chisholm
yolic@microsoft.com
35

36. Q&A
Contact/Info List
MSN Health & Fitness - Heidi Rayden heidi.rayden@microsoft.com
Windows Vista Gallery - http://gallery.live.com
MSN Digital Advertising – http://advertising.microsoft.com
Search Content Opportunities - Nate McLemore natemcle@microsoft.com
Search Syndication – HealthVault Business Development hvbd@microsoft.com
Search Advertising – Yoli Chisholm yolic@microsoft.com
Affiliate Program – Yoli Chisholm yolic@microsoft.com
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