2. A dream
Using simplicity and happiness,
the company achieves
disproportionate growth.
Future Retail
Home Office will
be a place where
ideas get converted
into actions.
3. Brief
The new centralised corporate office
will reflect and live the values and
philosophies of the company.The
vision is to create an exciting and
inspiring place for people to work.
Uniting actions
The centralised office will house all
the Future Group departments that
will work together efficiently under
the same roof.
VIKHROLI, MUMBAI
8 FLOORS
175,000 SQ.FT
Where values matter
4. Our experience includes observing, studying benchmarks,
capturing information through photographs, quick doodling,
brainstorming and discussions.
A culmination of this is the i-SHEET—a document that’s the
backbone and inspiration for all design development.
This stage of ideation and design detailing helps put together
an i-MAP, where ideas with maximum potential are selected
and further expanded.
The final lap, where Idiom designs are executed,
in collaboration with Future group team, vendors,
printers, carpenters and fabricators. Prototypes are
created, refined and finally accomplished.
OUR PROCESS
5. Insights
Keeping in mind the three main
characteristics—simplicity, happiness
and disproportionate growth—Idiom
looked at different levels of the
organization as the MIND (middle
management), BODY (workforce) and
SOUL (thought leadership).
6. INSIGHTS MIND BODY SOUL
The organization was looked at from the
perspective of a human being and the various parts
that make him a whole.The workforce make up the
LIMBS, the management levels make up the BODY
and the thought leaders make up the SOUL.
A metaphorical zoning
of the organization into
mind, body and soul
9. Ideas
Being flexible, fluid
The idea was to understand and
incorporate Indian values, which
forms the core of Future Group. An
office space that celebrates cultural
diversities and modern ideas.
Individual spaces, group spaces and
lounge areas were created across
floors, which encouraged interaction
across people. Frugality was brought
into design and thinking, and the
best opportunities were created with
available resources.
Idiom designed each floor around a
particular art form making it relevant
to the company.
10. IDEAS GROUND FLOOR DESIGN IDEAS
The ground floor is the first impression that guests
have of the office.Through scale and impactful
design, it reflects the solidity of the group. It also
welcomes people in with small Indian touches.
The ‘Atrium’, where
guests are welcomed,
and efficiently directed.
11. IDEAS FOURTH FLOOR DESIGN IDEAS
The fourth floor is where the group’s partners are
made to feel like part of the team. Here strategies
are discussed, partnerships are entered into and
relationships are managed.The space talks about
these collaborations, and reflects the group’s
commitments to its partners.
The ‘Marketplace’
is the place where
relationships are built
with partners.
12. IDEAS FIFTH FLOOR DESIGN IDEAS
Through the art form of ‘Warli’, the fifth floor
depicts certain Indian work ethics of the group. It
also reflects the groups retail mantra: RETAIL IS
OUR RELIGION, CUSTOMER IS OUR GOD, STORE
IS OURTEMPLE, WORK ISTRULY OUR WORSHIP.
The ‘Action Force’ is
where projects are
brought into reality.
13. IDEAS SIXTH FLOOR DESIGN IDEAS
The entire food floor is inspired by the food habits,
shopping preferences and health care of Indian
families and home makers.The space is also
inspired by Indian bazaars.The in-house food
brands are also displayed and celebrated.
‘Food Republic’
celebrates food and the
way the group sells it.
14. IDEAS SEVENTH FLOOR DESIGN IDEAS
The floor is inspired by both traditional Indian
merchandise as well as the contemporary, and
showcases it through the Kantha textile tradition.
It reflects the spirit of Indian bazaars.
‘India Mart’ brings
alive everyday
ordinary things
around the house.
15. IDEAS EIGHTH FLOOR DESIGN IDEAS
The floor is inspired by the different customer
profiles that exist in the home segment. It
features their lifestyles and preferences.
‘Home Station’ reflects
the insights of the
modern Indian home.
16. IDEAS NINTH FLOOR DESIGN IDEAS
Here the soul of each brand comes alive.
The space also encourages discussion and
exchange of ideas.
‘Soch’ or ‘Knowledge’
reflects the cultural
ideas and rituals of
the group.
17. IDEAS TENTH FLOOR DESIGN IDEAS
The walls quote the world’s greatest minds
and their thoughts on brilliance. One sees art
pieces of the group’s values and history.The
heritage and the culture is reiterated.
‘Vichaar’ or ‘Vision’
celebrates brilliance,
and makes way for new
ideas.
18. IDEAS ENTRANCE LOBBY ZONING
Simplicity and scale
The entrance reception takes cues from the
check-in counters at the airport. A row of help
desks ensure that visitors are attended to
immediately.
19. IDEAS BUSINESS + EXPERIENCE LOUNGE ZONING
The fourth floor is designed to accommodate
training rooms, buyers showrooms, discussion
rooms, guest rooms and staff recreation.
The space is
designed to suit a
range of specific needs
20. IDEAS TYPICAL FLOOR PLANS
Open work spaces with a number of informal
meeting spaces to encourage interaction and
exchange between employees.
Flexible, open,
interactive
21. IDEAS TYPICAL WORKSPACE MODULE
Open as well as closed working environments
allow for group work as well as focused work.
Teamwork for
better productivity
22. IDEAS DESIGN IDEAS: CABIN STYLES
THE BIGTABLE
BACKTO ROOTS
THE LOUNGE
THE ALL-IN-ONE
Proposing different
cabin styles to suit
different working styles.
23. IDEAS DESIGN IDEAS: VENDING MACHINES
REFERENCES
DISTRIBUTION OF MACHINES
VENDING OFFERINGS
DISTRIBUTION OF MACHINES
An eye for detail.
Basic needs such as vending machines,
printer requirements were accounted for.
61. Reflecting the
group’s culture
Concept space
for the corporate
identity/ culture
Simplicity
Happiness
Disproportionate
growth
Converting ideas
to action
Celebrating
diversity
