Comprehensive presentation designed to help advance SEO professionals to understand advance search engine ranking tactics. It covers the search engine landscape, ranking algorithms for 2015, link building, semantic searches and the emergence of social media as a ranking signal.

1. Advanced SEO Strategies
Apart from Links

2. What I’m talking about
• Post update strategy change
• How great sites are winning the SEO race
• Google SERPs post hummingbird Update
• Dominating long tail philosophy
• Usability being the only agenda
• Term Frequency–Inverse Document Frequency
• Keyword Prominence, Proximity & Semantics
• SEO via Entity Salience & Mark-ups
• Designing On-page Optimization structure
• Social Media Optimization Apart from FaceBook & Twitter
• Technical Validations & Checklists
• SEO Technical Checklists

3. How people Interact
with your Brand?
Most of the time it’s subjective & unquantifiable metrics.
Pages on top of Google are directly proportional to
Post updates Google downgraded sites that annoyed and
reward sites that people do love?

4. Considered by Hummingbird update & What not
1.Quality was the key factor
2. Keyword prominence & proximity was
an important factor
3. Natural links were always an
important element & was continued
4. Pages were supposed to ranked with
semantic relationships
5. Semantic content was coded with a
higher ranking elements

5. Long tail keywords were supposed to
add maximum traffic
New algorithm
• Based on what we know
about sites that are loved, do
we think that people love
your site?
Old Algorithm
• Let’s score you on various
trust signals & see how you
perform

6. Longtail keywords Traffic

7. Conversion was higher with longtail
keywords

8. Great sites were winning
• Doing SEO for a great site is 10x easier than doing SEO for a mediocre site
• For most companies this is the difference between success and failure in an SEO campaign
Panda
?

9. SEO Way Ahead for 2015

10. 1.Website Usability
Deals with making sure that customers are able to meet their Goals. This
holds the combined approach of-
-High end website design i.e. frontend
-High Quality Product
-Awesome navigation

11. Configuring Goals
The GA goals can be configured on these parameters–
1. Revenue
2. Acquisition
3. Inquiry
4. Engagement
5. Type

12. 2. Term Frequency–Inverse Document
Frequency:
This is a algorithmic formula used to measure the importance of
particular word in a document.
-Google Ngram Viewer can be a good example to take the references.

13. 3. Keyword Prominence, Proximity
& Semantics
Old Keyword density tactics in content is no longer a important elements,
rather emphasis was made more scientific approach-
• Prominence-Terms at beginning of document
• Proximity- Terms closer to one another
• Semantics-Similar terms

14. 4. SEO via Entity Salience & Mark-
ups
This simply implies that webpage will be ranked on-
• Not on the quality of one good written webpage
• But on the basis of combination of all other
elements of the website
• These will be used to judge the theme of the
website
• Internal linking of these pages is supposed to
add higher values

15. 5. On-page Optimization structure
On page SEO will be considered as important as it
was earlier; major emphasis will be on-
1.Internal linking of good inter-related pages to
ease user’s navigation
2.Title will be an important element
3. Proximity, prominence & semantic content will
add value
4. Complete detail at -Advance SEO Optimization
Tips

16. 5. Social Signal as Ranking element
Social signals are likely to add boost on ranking
1.Apart from Facebook & Twitter, Google will
consider other SM websites to judge the web-page
usability.
2.Check for more social media platform which will
boost ranking

17. 6. Technical Accuracy
Error in codes dilutes the user experience; so this
will be important to develop good coded error free
website
Google Webmaster Tool comes with enormous
features to facilitate with such error.
SEO Technical Checklists-
HTML validations
CSS
508 compliance
WAI Standards
load time
Redirects (especially 301 & 302)
http header response codes
Mobile optimization

18. Facts To be Considered

19. Being memorable
40% of revenue is attributed on first visit, you need to be memorable to be found for
next search cycle.

20. Most Popular Activities

21. Get social
Work to provide
awesome
experience
And make that
shareable

22. Social SEO Only about Engagement

23. Tweeting

24. External Reviews
Work. As it add values

25. Usability & Conversion Rates

26. Thank you
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