With smart, connected technology and a narrowing of choices comes the death of consumer discovery. See what the cure is for marketers. http://idfive.com/the-death-of-discovery/

1. June whitepaper by Dr. Sean Carton
The Death of Discovery

2. June whitepaper
The Atlantic: “is Google Making us stupid?
“The Web is re-wiring our brains,
making us less able to pay
attention, less able to remember
things, and less able to think
critically about information.”
- Nicholas Carr (2008)

3. It’s predicted that the past two decades on internet
usage have “reduced our capacity for concentration
and contemplation.”
The next two decades could do
something much worse—reduce
our capacity for curiosity and
discovery.
June whitepaper

4. Who’s doing the thinking for us?
The Internet of Things is a technological
ecosystem of common machines that act
independently through the internet
1. Thermostats that change the temperature in response
to changing weather
2. Outlets you can turn off from your phone
3. Printers that order their own ink
June whitepaper

5. Who’s doing the work for us?
A trend just as important as
The Internet of Things is
automated technology.
June whitepaper

6. Automated Cars
Self driving cars are rapidly
becoming a reality and many
expect that they’ll be commonplace
in the next 5 (and certainly 10)
years.
June whitepaper

7. Automated Kiosks
June whitepaper

8. Pizza Vending Machines
June whitepaper

9. Close to home automation
Amazon Dash Wand
Amazon Dash Buttom
June whitepaper

10. What happens when the
internet of things and smart,
automated technology come
together?
June whitepaper

11. The Good
Leisure
Less stress
Increased
efficiency
Increased safety
More time at home
Decrease in
repetition
June whitepaper

12. The Bad
Loss of jobs
Lack of motivation
Skill
loss Technological
ignorance
Less experience
with stress
June whitepaper

13. “The new F-35 jet will be the last manned strike
fighter aircraft the Department of the Navy will
ever buy or fly.”
-Secretary of the Navy
Ray Mabus
June whitepaper

14. Loss of discovery
With Constant GPS use, will we
ever stumble upon a new place?
With automated ordering,
will we ever discover new
products?
June whitepaper

15. Digital Rut
Automation reduces stress and also makes it difficult
to switch. With a narrowing of choices being made,
the danger may no long be the “digital divide” but rather
the “digital rut” that all of us find ourselves in.
June whitepaper

16. How can marketers
pull consumers out
of the digital rut?
June whitepaper

17. Novelty
June whitepaper

18. Humans
crave
novelty
June whitepaper

19. Novelty advertising
June whitepaper

20. Return of traditional advertising
June whitepaper

21. The Internet honed targeting and
performance-based marketing to a fine art.
In the next digital age, serendipity—the
creation of pleasant surprises—might be
just what we need to combat the death of
discovery.
June whitepaper

22. Read the full
whitepaper at:
June whitepaper
idfive.com/the-death-of-discovery/

23. Sign up for idfive’s
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