3. 3
What is crowdfunding?
The collective effort of
individuals who network and
pool their money, usually via the
internet, to support efforts
initiated by other people
or organizations.
5. 5
Why Crowdfund?
• Validate market
• Capture data
• Interact with
customers
• Identify influencers
• Raise money
6. 6
Global
• 200K+ campaigns from
224 countries/territories
• 5 currencies
• 4 languages
• People: DE, UK, CA, AU
• Offices: NY, SF, LA
Open
• Entrepreneurial,
creative and cause
campaigns
• No application/
approval
• Merit-based
Customer Focused
• Customer Happiness 24-
hour response time
• Numerous educational
materials
• Flexible & Fixed funding
Why Indiegogo?
7. 7
Why crowdfund hardware with Indiegogo?
• Open to all categories – not afraid of security, health tech, baby or
even adult; and the rules don’t change!
• Test market early (or late) – CAD designs not required so less
competitive information shared; post-production campaigns welcome
• Capture loads of data – our dashboard shows you where your activity
comes from so you can tailor accordingly
• Interact with customers – contributions, not pledges means you know
who is contributing (referrals); and money can be in the bank today
(PayPal)
• Have flexibility – Come from nearly anywhere in the world, flexible
funding option, add/hide perks, offer multiple units, etc.
• Raise more money – we give you the tools to be successful, and then
we use our resources to amplify your campaign
8. 8
Keys to running a
successful campaign:
• Pitch
• Perks
• Promotion
Let’s do this!
13. 13
• Answer the who, what, when,
where, why, and how
• Keep it under 3 minutes
• Include a strong call to action
• Show use use cases
• Show off your team
Honesty, Transparency,
Authenticity….Brevity!!
Pitch Video: Quickey
14. 14
Pitch Text: Luuv
• Plan your real estate
• Show your project/product
• Tell more, sell more
• Use infographics
• Address any doubt upfront
18. 18
Perks can create:
• Passion
• Pride
• Participation
• Campaigns with perks raise
143% more money!
• 70% of successful campaigns
offer 5-8 perks
• $25 is the most popular price!
• Limited quantities create
demand
• Perks launched later build
excitement
23. 23
Perk Fulfillment
• Do the math on perk
pricing
(your time counts)
• Know how you’ll fulfill
10 and 10,000 units
• Research international
shipping
25. 25
• Team
Campaigns with a team raise
339% more than campaigns that
run solo
• Inner Circle
Friends, family, people
passionate about the project
Pre-Launch
26. 26
• Only one chance at a first
impression
• Utilize a soft launch, 30%
inner circle
• Build out a team
• Have a schedule; wait on
press!
Don’t leave your
campaign to chance!
Pre-Launch
27. 27
Launch
• Run your campaign 21-45 days
• Launch on a Monday or Tuesday
• Email brings 20% more $$ than other channel
• Social media accounts for 22% of contributions
• Reach out to press, bloggers and do live events
28. 28
Live: Don’t Get Discouraged
Almost always a “dumbbell effect” – contributions weighted
heavily at beginning and end of campaign.
29. 29
Live
• Send updates
• Celebrate milestones
• B-roll from video
• New perks
• Maximize social media
• Tweetchats, Thunderclap
• Contests
• Referral
30. 30
Campaigns that send at
least 3 updates raise 239%
more than those that post
fewer
But don’t spam your
friends!
Live
31. 31
Campaign Completion
Finishing Strong
• Update frequently until deadline
After deadline
• Customer Service
• Use your campaign for
marketing
• Thank your contributors
• Become part of the Indiegogo
community!
32. 32
Indiegogo is here for YOU!
Hardware Handbook: Specialized tips
http://landing.indiegogo.com/hardwarehandbook/
Blog: Insights, tips and ideas:
https:/go.indiegogo.com/blog/
Indiegogo.com: View successful campaigns:
http://indiegogo.com/explore/
Help Center: answers to specific questions:
http://support.indiegogo.com/hc/en-us
Additional Questions?
Customer Happiness Team is here!
support@indiegogo.com
