1. Social Media : From SocialTo
Business Success

2. Andrew Chow a.k.a Ideasandrew
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative
award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Certification
 NLP Practitioner
 Certified Life Coach
 Forte
 Social Networking / Social Media Strategy
 PR Strategic Counsel, Implementation & Monitoring
 Brand Management Consultancy
 Personal Branding

3. Is Facebook more like
a man or a woman?
Facebook is more like
a woman because..
it talks like a woman

8.  What is Social Media?
 The New Internet Age
 How do I conduct myself for Social Selling?
 What platform should I be using to enlarge
connection, network and influence?
 How do I leverage social media to promote my
events?
 How to create content that enables me to have
strong Personal Branding?
 What are the case studies of Personal Branding?
 What are the social media etiquette and ethics?

9. What is
Social Media
to
YOU
?

10. Social Media is any platform

11. Social Media is any platform
where people connect with

12. Social Media is any platform
where people connect with
others through conversation

13. Social Media is any platform
where people connect with
others through conversation
about any available content.

15.  The old internet age is Google.The new
internet age is Social Media
 In the old internet age, we search for
information.
 In the new internet age, information search
for us and we share them to others
 What is sharing on social media? To use,
participate in, enjoy, and receive, jointly the
available information.

16. Be Social first.
Be Professional always

18. Take Ownership of your
platforms

25. Manners:
Be Personable.
Not Get Personal.

26. Expect negativity from
others

27. Don’t Delete. Don’t Delay.
Don’t Deny.

28. Invite Others to share
experiences

29. Ask the Right Questions

30.  S : Share More. Sell Less
 O :Take Ownership of your platforms
 C : Collaborate with others. Build a team.
 I : Be Interesting. Be Insightful. Be Innovative
 A : Be Authentic, not Arrogant
 L : Listen More. Talk Less.
 M : Manners : Be Personable; not Get Personal
 E : Expect negativity from others.
 D : Don't Delete. Don't Delay. Don’t Deny.
 I : Invite others to share
 A : Ask the right questions

31. What platforms should I be
using to enlarge my
Connection, Network and
Influence?

32. • Send personal messages (live or delay)
• Get latest updates from friends through
status, photo, videos and links
• Create events
(date/time/venue/host/RSVP list)
• Create Informal surveys (Ask
Questions)Join different social groups
• Support business pages: AIA Page-
https://www.facebook.com/AIASingapore

36.  Upload a professional profile picture
 Write a good comprehensive summary of yourself
 Add new connections
 Furnish professional career milestones since you
started work
 List down all awards and achievement from schools
day to the present.
 Join other professional interest groups.You can join
up to 50 groups
 Get at least 5 recommendation from colleagues and
client (100 words)
 Give at least 5 recommendations to others who
have worked with you. (100 words)
 View all your customers’ profile and start endorsing
them

37.  Whenever you know someone new, search for them on
Linkedin and connect
 If you cannot find them, invite them to join or email
them your Linkedin url
 Share your Linkedin URL on Facebook andTwitter
regularly
 Look for new leads from your connections, connect with
them by getting introduced or by sending inmail.
 Update your skill and experience regularly to get more
endorsement.The more endorsement you receive , the
more others are reading your profile
 Export connection details onto Excel file
 Create your own poll
 Maximise “advanced search” to look for leads

39.  Others: Pinterest
 Pinterest is a tool for collecting and organizing
things you love.
 You can organize it with different boards and pins
 AIA Pinterest : http://pinterest.com/aiasingapore/
▪ 8 Boards and
▪ 133 pins

42.  Create boards with interesting titles
 Upload your pictures
 Re-pin pictures you love (AIA has many)
 Share them on Facebook and Linkedin, with
your thoughts & comments
 Invite others to join Linkedin
 A person’s boards and pins shows his interest
more visually than Facebook

43.  ParentingTalk
 Child EducationTalk
 Investment Seminar
 WineAppreciation
 Health seminar
 Sport events
 RetirementTalk
Challenge:
How can you leverage on
social media to publicize
these events?

44.  Create events
 Professional and Customisable
 Works on any platforms : Mobile,Tabloid or Desktop
 Many payment options
 Promote events
 Easily converted to direct email
 Social Media-ready : Shareable
 Track attendance
 Manage events
 Message participants easily
 Checking-in participants
 Paperless

45.  Pre-event
 Create the event and share it weekly for 6 weeks before it happens.
 Invite all suitable friends to attend
 Post event link on friends’ wall once they have RSVP
 Event
 Take many pictures and upload to Pinterest or other platforms
 Share the latest event happening on Facebook or Linkedin
 Encourage participants to check-in
 Post-event
 Upload all pictures and tag as many people as possible
 Remind all participants to like your page or add you as friend
 Encourage participants to share their positive experience on your
group/page

46.  Information Centre – Share latest online news,
etc
 Knowledge Expert – Give comprehensive
answers (tagline)
 People Connector – Organize events (business,
social or charity)
 Problem Solver – Share tips and tricks (visual or
textual)
 Creative Entertainer – Create humor

47.  Update your Status:
 Share personal wisdom and thoughts

48. What do you say?
1. A friend is _______________________________
2. A truly successful person is someone who
_________________________________
3. A wise investor is _________________________
4.The difference between a GenY and a Gen X is
__________________________________________
5. Insurance is just like ______________________

49.  Update your Status:
 Share personal wisdom and thoughts
 Produce Infographics:
 An Infographic is data sorted, arranged and
presented visually

51. 1.
2.
3.

52.  http://piktochart.com/ - the original with over
40,000 users.
 http://infogr.am/ – Beautiful templates get
you started quick.
 http://www.easel.ly/ – It’s incredibly easy to
use.

53.  Update your Status:
 Share personal wisdom and thoughts
 Produce Infographics:
 An Infographic is data sorted, arranged and
presented visually
 Create interesting captions for photo you
find on the internet

54. What ‘s on your mind?
1 2
3 4

55. Create your own Montage!
* No AIA logo on any self-created montage

56.  Write them down in advance
 Adjust the message according to your
audience
 Schedule when and when to post them
 Help from others:
 Like
 Comment
 Share

65. Ferrari Crash withTaxi at Bugis in May 2012

71.  Wrote a blog
 Create a poster, pin it
 Get 15 Facebook friends to share
 Personally delivery posters and boxes to collect
donation
 Update the progress on blog for 13 days
 Amount collected through cheque =
$20,000
 Media recognised the effort!

73.  Text
 Be Sensitive to Others’ feeling
 Avoid too much self-promotion
 Tone
 Be Respectful
 Be Positive
 Tag
 Ask Permission before tagging
 Create relevance from the subject
▪ AIA logo must not be inside any self-created content
▪ Every FSC is a AIA Brand Ambassador
 Time
 Avoid over sharing. 10 things in a day is just too much.
 Avoid delaying reply. 24 hours is fine for personal profile. 2
hours for pages

74.  Content : Create meaningful information for
your connection (client)
 Conversation : Engage your connection by
observing ethics
 Contact : Grow your community by offline
networking
 Commitment : Make it a lifestyle and keep
learning something new regularly