Personal Branding - YOU 2.0 on Social Media
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Personal Branding - YOU 2.0 on Social Media
- 1. Personal Branding YOU 2.0 on Social Media
- 2. What is Personal Branding Personal branding is the Process of how we Market Ourselves to others.
- 3. It’s not about Achieving Excellence. It’s about Communicating Excellence
- 4. do I need personal branding?
- 6. Andrew @ 2005 • Only 50 friends on Friendster and Plaxo • Google : no mention of “Andrew Chow‘” for first 5 pages • Never once invited to speak • Not a single interview from the media • Networking once in 3 months • 100 name cards takes a year to deplete
- 8. Andrew @ 2011 • 4500 friends on Facebook • Company blog ranked top 500 site in Singapore by Alexa.com • Recognised Thought Leader on Social Media Strategy and Relationship • Accumulated over 10,000 profiles from 3 social portals • Invited to speak in Asia and as far in Dubai, UAE • Interviewed over 150 times on local and regional media in 5 years • Won multiple business awards
- 9. • 4 out of 10 links on 1st page of Google ‘Andrew Chow”
- 10. Personal Branding Road Map • Who are you? • What do you do? • Why are you so unique?
- 11. Personal Branding Journey Person (Profile) Prize Portal (award) (networking) People’ Personal Partners (Charity) Branding Publicity Public (Media) Speaking Publication (Book)
- 12. The real YOU on Social Media = New Media + Mass Media
- 13. Reward • I seldom have to sell. • My credibility is almost never questioned. • People look forward to working with me or my company • Others do the marketing for me. (word of mouth)
- 14. Fundamentals • Commit to doing it consistently. • Focus on what makes you special. • Demonstrate Thought Leadership (think of yourself as a publisher for your customers/people you want to emulate). • Get on platforms which makes it viral.
- 15. How can Social Media help my Personal Branding?
- 16. #1 - Create your Profiles in different Social Media platforms
- 17. - 4500 friends -1600 fans
- 19. Over 14000 Followers Listed over 280 categories
- 21. What do I blog about?
- 22. #2 – Network any time, any where!
- 24. Desktop Mobile
- 25. www.beulah.sg Founded: 2006 Sep Category : Religion Objective : Religious networking Profiles : 1750 Events : 300 Friendships : 40,500
- 26. www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 7700 Events : 400 Personal Messages : 500,000
- 27. Founded : 2009 Jan www.tableforsix.sg Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 1480 Table For Six : Over 120
- 28. Web 2.0 More accessible More user friendly More viral More relevant
- 29. #3 – Work with the right partners
- 31. Over 9,000 pictures - 50,000 views - 1,500 friends - 16 collections - 170 albums (sets)
- 32. #4 – Speak ….. for free!
- 34. Over 95 presentations Over 1900 download Over 95000 views
- 35. #5 – Write a E-book!
- 40. Http://ideasandrew.podomatic.com 600 min of podcast • Radio Interviews • Webcast Interview 45 episodes 1000 downloads
- 41. #6 – Make friends with the Media!
- 43. Magazines
- 44. Newspaper
- 46. Radio
- 47. Local and Foreign TV Channels
- 49. Over 85000 views
- 51. #7 – Serve those in Need (Charity)!
- 53. #7 – Serve Others (Charity)
- 54. • Mendaki Sense • Lutheran Community Care Services • Teen Challenge • Asia Women Welfare Association • Young Women Christian • Association Restroom Association of Singapore • SOS • Singapore Planned Parenthood • Renci Hospital • Student Care Services • Parkway Healthcare • Centre for Senior National • Volunteer Philantrophic Centre (NVPC) • B Well Methodist Group of Churches • National Kidney Foundation (NKF) • Percept Ministry • Singapore Association for Mental Health • Singapore After Care Association • St Andrew Community Hospital • Touch Young Arrows • WINGS • METTA • Buddha Tiger Relic Tooth • ISCOS
- 55. #8 – Claim Your Prize (award)!
- 57. Personal Branding Journey Person (Profile) Prize Portal (award) (networking) People’ Personal Partners (Charity) Branding Publicity Public (Media) Speaking Publication (Book)
- 59. Search “you” on Google now, Compare it with 6 months down the road.
- 60. Connect with Andrew B2B – www.ideamart.com.sg B2C – www.andrewchow.sg