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How to be a likeable brand on social media

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www.andrewchow.sg

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How to be a likeable brand on social media

  1. 1. HOW TO BE A “LIKEABLE” BRAND ON SOCIAL MEDIA
  2. 2. Andrew Chow  Founded  Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002  Table For Six since 2008  Education  Thames Valley University, UK  Business Awards  STB Business Award – Most Innovative Marketing Initiative award 2007  Spirit of Enterprise 2008  Successful Entrepreneur 2010  Certification  NLP Practitioner & Certified Life Coach  Forte  PR Strategic Counsel, Implementation & Monitoring  Social Media Strategy  Brand Management Consultancy  Personal Branding  Professional Affiliation  Approved NCSS Training Provider  WDA ACTA-certified  Asia Professional Speakers - Singapore
  3. 3. ANDREW CHOW A.K.A IDEASANDREW Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 270 interviews/feature in 7 years from local / International media
  4. 4. Is Facebook more like a man or a woman? Facebook is more like a woman because shetalks like your girlfriend
  5. 5. Why is “LIKE” the new normal on Social Media?
  6. 6. The World has changed• New Economy• Thinking “GREEN”• Global Citizenship• Dependency on Technology• Proliferation of media• Choices
  7. 7. The Company has changed• Outsourcing of jobs• Smaller budget• More accountability• Less fun; Lower risk tolerance• More demanding customers• Everything is moving faster
  8. 8. The Customer has changed• Comparison shopping• Less spending power; Searching for value• Increased mobile communications• More prone to others’ opinion; They talk to each other a lot• Less loyalty; less trust• More fear; more online choices
  9. 9. HOW to be a LIKEable brand on Social Media?
  10. 10. SHARE MORE THAN YOU SELL
  11. 11. SHARE MORE THAN YOU SELL
  12. 12. OWN UP IF YOU MAKE A MISTAKE
  13. 13. COLLABORATE WITH OTHERS
  14. 14. BE INTERESTING. BE INSIGHTFUL
  15. 15. BE INTERESTING. BE INSIGHTFUL
  16. 16. BE AVAILABLE.Give Meaningful Response.
  17. 17. LISTENING > TALKING
  18. 18. HOW TO BE LIKEABLE• S – Share more than you Sell• O – Own up if you made a mistake• C – Collaborate with others• I - Be Interesting. Be Insightful• A – Be Available• L – Listen more than you Speak
  19. 19. Who are responsible for sustaining our LIKEability?
  20. 20. #1 – LOOK WITHIN OUR COMPANYCommunity
  21. 21. #2 – LOOK WITHIN EXTENDED CIRCLESCommunity
  22. 22. #3 – LOOK AROUND SOCIALLYCommunity
  23. 23. #4 – LOOK THROUGH TECHNOLOGYCommunity
  24. 24. NURTURING ADVOCATE Acquiring customers with the end in mind
  25. 25. HOW TO RECRUIT BRAND ADVOCATE (AMBASSADOR)?• R : Social Recommendation• I : Personal Interview• P : Social Media Portfolio
  26. 26. Managing online conversation instead of Managing Advertising Campaign?
  27. 27. #1 – BE SOCIAL, NOT JUST PROFESSIONALConversation Linkedin
  28. 28. #2 – BE TRANSPARENT, YET DISCREETConversation CPF
  29. 29. #3 – BE AUTHENTIC. BE PERSONABLEConversation YOG
  30. 30. #4 – BE FLUIDConversation WWD
  31. 31. #5 – HAVE FUN!Conversation Dubai - Intercon
  32. 32. SOCIAL MEDIA PLANNING
  33. 33. SOCIAL MEDIA 247• What’s Your Game Plan?• Social Media 247 Book (http://www.facebook.com/socialmed ia247book)

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