How to Build a Likeable Brand on Social Media
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How to Build a Likeable Brand on Social Media
- 1. HOW TO BE A “LIKEABLE” BRAND ON SOCIAL MEDIA
- 2. Andrew Chow Founded Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002 Table For Six since 2008 Education Thames Valley University, UK Business Awards STB Business Award – Most Innovative Marketing Initiative award 2007 Spirit of Enterprise 2008 Successful Entrepreneur 2010 Certification NLP Practitioner & Certified Life Coach Forte PR Strategic Counsel, Implementation & Monitoring Social Media Strategy Brand Management Consultancy Personal Branding Professional Affiliation Approved NCSS Training Provider WDA ACTA-certified Asia Professional Speakers - Singapore
- 3. ANDREW CHOW A.K.A IDEASANDREW Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 270 interviews/feature in 7 years from local / International media
- 4. Is Facebook more like a man or a woman? Facebook is more like a woman because she talks like your girlfriend
- 7. Why is “LIKE” the new normal on Social Media?
- 8. The World has changed • New Economy • Thinking “GREEN” • Global Citizenship • Dependency on Technology • Proliferation of media • Choices
- 9. The Company has changed • Outsourcing of jobs • Smaller budget • More accountability • Less fun; Lower risk tolerance • More demanding customers • Everything is moving faster
- 10. The Customer has changed • Comparison shopping • Less spending power; Searching for value • Increased mobile communications • More prone to others’ opinion; They talk to each other a lot • Less loyalty; less trust • More fear; more online choices
- 11. HOW to be a LIKEable brand on Social Media?
- 12. SHARE MORE THAN YOU SELL
- 13. SHARE MORE THAN YOU SELL
- 14. OWN UP IF YOU MAKE A MISTAKE
- 16. BE INTERESTING. BE INSIGHTFUL
- 17. BE INTERESTING. BE INSIGHTFUL
- 18. BE AVAILABLE. Give Meaningful Response.
- 20. HOW TO BE LIKEABLE • S – Share more than you Sell • O – Own up if you made a mistake • C – Collaborate with others • I - Be Interesting. Be Insightful • A – Be Available • L – Listen more than you Speak
- 21. Who are responsible for sustaining our LIKEability?
- 22. #1 – LOOK WITHIN OUR COMPANY Community
- 23. #2 – LOOK WITHIN EXTENDED CIRCLES Community
- 24. #3 – LOOK AROUND SOCIALLY Community
- 25. #4 – LOOK THROUGH TECHNOLOGY Community
- 26. NURTURING ADVOCATE Acquiring customers with the end in mind
- 27. HOW TO RECRUIT BRAND ADVOCATE (AMBASSADOR)? • R : Social Recommendation • I : Personal Interview • P : Social Media Portfolio
- 28. Managing online conversation instead of Managing Advertising Campaign?
- 29. #1 – BE SOCIAL, NOT JUST PROFESSIONAL Conversation Linkedin
- 30. #2 – BE TRANSPARENT, YET DISCREET Conversation CPF
- 31. #3 – BE AUTHENTIC. BE PERSONABLE Conversation YOG
- 32. #4 – BE FLUID Conversation WWD
- 33. #5 – HAVE FUN! Conversation Dubai - Intercon
- 35. SOCIAL MEDIA 247 • What’s Your Game Plan? • Social Media 247 Book (http://www.facebook.com/socialmed ia247book)