http://www.sgemployers.com/

1. for Business 101
Registration and Enquiries: Shirlin Lee 6827 6920 or 6827 6927 or email: shirlin_lee@snef.org.sg
Course dates in 2014: 31 Mar, 30 Apr
Course fees:
$321 (SNEF member)
$406.60 (SNEF Affiliate member)
$428 (Non-member)
All Course Fees are inclusive of 7% GST.
Note:
• Payment is required to be made to SNEF before course
commencement.
• Confirmation will be sent via email to contact person 1 week
before course commencement.
• No refunds for cancellation allowed but replacement accepted.
• Cancellation received less than 7 working days will be charged
25% administration fee; less than 3 working days will be charged
full fee.
• Full fee will be imposed if participant is absent from workshop.
• SNEF reserves the right to cancel, modify or postpone the
course.
Hurry Register Online Now at www.sgemployers.com
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Venue:
SNEF Training Institute
19 Tanglin Road, Tanglin Shopping Centre #10-01, S(247909)
Facebook has more than 1.2 billion users and has impacted the world by connecting brands to customers
through sharing of information.
Facebook can help business to drive in-store sales, increase online sales, launch a new product, build
awareness and even promote your mobile app.
This is a highly practical course. It will cover the basic of creating Facebook pages, creating online
advertisement, offers and how to grow your fan base.
By the end of this course the delegates will be able
to:
 Maintain Facebook pages after its creation
 Leverage on Facebook online services to reach out
to more customers
 Increase productivity by planning and schedule
important content
Who should attend?
Anyone who is online savvy
(Beginners & Intermediate)
Singapore National Employers Federation
19 Tanglin Road #10-01/07 Tanglin Shopping Centre Singapore 247909
Tel: 6827 6927 Fax: 6827 6803
Outline
In this highly practical course; participants will learn:
 Introduction to Facebook pages
 Creating compelling content for Facebook
 Creating target advertisement
 Increasing your Facebook presence
 How to draw intelligence from Facebook Insights
Trainer:
Andrew Chow is a Social Media & Public Relations Strategist, Certified Life Coach, Entrepreneur, Speaker and Author in
Singapore. Andrew has spoken in many conferences to business leaders of Asia (China, Vietnam, India, Thailand, Malaysia)
and civil servants in Middle East and North Africa region. His insights on Social Media Strategy, Media Management and
Personal Branding have made his a choice selection for workshop leaders. His dynamic presentation style and thought
leadership make him a frequently sought-after keynote speaker. He is known to be engaging, interactive, thought-provoking
and persuasive in his delivery of talks and facilitation sessions. He has inspired many business leaders to adopt his approach
towards effective presentation. Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in
2010. Graduated from Thames Valley University, Andrew is fondly called "ideasandrew" in all his social media connections.
He has also founded several social networking portals with over 10,000 profiles. Currently, Andrew is a Professional Member
in the Asia Professional Speakers - Singapore (APSS) and also serve as its President from 2012-2013.
Gain competitive advantages to Facebook pages
• The difference between Pages, Profiles and Groups
• 7 components you need for an engaging page
• Overview of 10 successful pages on Facebook
Creating compelling content for Facebook
• Creating the Facebook personality
• Format versus Formula
• Cracking the social sharing code
Creating target advertisement
• Target advertising
• Offering deals
• Call for Action
Increasing your Facebook presence
• The art of invitation
• The science of integration
• The 4 rules of timing
How to draw intelligence from Facebook Insights
• How to read customer online behaviour
• How to measure engagement