Creativity & Innovation - Week 5

Creativity + Innovation
Kevin Popović, B.A., M.S.
© Kevin Popović, SDSU Creativity + Innovation

CourseKey
Please check-in: 4ozarp

Session 1.5
• Welcome
• Roll, Admin
• Show and Tell
• Surprise Quiz
• Discuss Chapter 5
• Game
• Assignments

Show-and-Tell
What Sparks Creativity

Brainstorm
An Exercise of Innovation

Chapter 5 of Creativity, Inc.
Personal Creative Climate

The Climate for Creativity
• The ideal creative climate nurtures intrinsic
motivation, assures the safety necessary for
curiosity, holds high expectations for creativity
and provides the support critical to evaluation.

• The ability of individuals to achieve full creative
potential depends on their ability to create their
own internal climate
• and to influence their ability to create their own
internal climate
• and to influence the immediate climate around
them.

• Literally, it’s a space.
• Figuratively, it’s a state of mind.

• Last week one of our designers was on a
production deadline. With just 24 hours to go,
he still had no copy to work with. He knew he
was only going to get one shot at designing
something the client would love. As we were
coming down to the wire he turned and said
with a grin, “This would make a great war story.”

The Bubble
• You must fight to keep personal creativity alive
for your own good, and for the good of the
company.
• Once you make a conscious effort at creativity
and have developed a sense of personal
creative worth, your sophistication can begin to
grow.

The Bubble
• You will know the history and motivation and
your curiosity, how and why you approach the
breaking and making of connections, and what
evaluation can mean on a personal level.

The Creative Profile
• The more people have a sense of their creative
profile, the more they are able to bring the
creative process into play.
• The more deeply a person understands their
creative profile, the more they will be able to
create circumstances in which they will flourish.

The Creative Profile
• Review your creative profile now.
• Discussion: What do want to change?

Expecting Success
• When you expect that what you are working on
will have a successful outcome, you more
readily dip into resources and energy you would
not otherwise expend because you believe the
extra-effort will be rewarded.

Expecting Success
• Expectations become self-fulfilling.
• With each new success, confidence and
competence and expectations grow, which
leads into more ambitious challenges.
• Agree / Disagree?

Expecting Failure
• Personal expectations can fail to materialize,
and failure can be problematic.
• Keep expectations high, but within reason, or
you run the risk of sabotaging your career.
• Agree / Disagree?

The Power of Passion
• Passion strengthens a personal creative
climate.
• The value of intrinsic motivation.
• The individual climate impacts the local climate,
which can impact the global climate.

The Power of Passion
• People of passion can develop a local climate
that supports higher energy for more
imaginative and more productive breaking and
making of connections.

Reaching Outside the Bubble
• If you want to increase personal creative
performances, consider the task from two
perspectives:
• What you can bring to the table
• What the larger climate has to bring

Reaching Outside the Bubble
• Which external factors critically amplify or
dampen creative ability.
• Which factors can you change and which you
cannot.
• Success = customizing your local climate

Make A Better: Workspace
A Game of Innovation

The Problem Statement
• Design the physically smallest, functional office
space that you can, BUT:
• Required: it’s a pleasant environment
• Required: it can be personalized by its occupant
• Required: it provides privacy when needed
• Required: it facilitates collaboration with others
when needed

The Problem Statement
• Prototypes are vehicles for communicating with and
learning from others
• Sketch, storyboard, prototype – use whatever works
to tell the story
• Give us a 'feel' for what the space would be like
(overview)
• Show us how we would use the space
• Show us how you’ve addressed the requirements

Create a Safe Environment
• This is an opportunity to practice, not a
competition
• Listen carefully to each other: there are no
“experts” in this context
• Build on each other’s ideas, don’t stomp on
them!
• “Yes, and…” NOT “no, but…”

Create a Safe Environment
• Ideas aren’t precious – don’t be afraid to let
them go
• Think wild and crazy thoughts to solve the
problem
• Synthesis and play work better than analysis

Rules for Brainstorming
• Defer judgment
• Encourage wild ideas
• Build on others’ ideas
• Stay focused on the topic
• One conversation at a time
• Go for quantity
• Be visual – sketch, don’t just write

Share Results – Submit Work
Teams have 1 minutes to share:
• Preferred solution with no/minimal explanation
• Did it meet goals, demonstrate creativity and
innovation?
• Audience Q&A
• One thing to do differently next time
• The most important lesson learned

Recap / Q&A
Questions for you, now and in future
• Did sketching generate new ideas?
• What worked? What didn’t?
• How could you tell your story more clearly?

My Perspective
• Sketching improves ideas and communication
• You create a vehicle for gathering feedback
• The process is iterative, fast and cheap

Assignment
• Read pages 67-75

Assignment
• Read “The Medici
String Quartet”
• Prepare for Quiz

Creativity & Innovation - Week 5

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