Content marketing. How to achieve the effect of viral content? What elements affect good content? How to create engaging content for users?

1. CREATIVE FOR COMMERCE

2. How to create
engaging content?

3. ENGAGEMENT
CLICK = DISPLAY REACTION
ACTIONUSING

4. Headline
• Simple and direct
• Catchy
• Focused on the need and desire
• Provocative
• Inviting to work
8 in 10 people read only headlines
2 in 10 people read all article

6. CONTENT

7. Emotions
• Make emotions - laugh,
tears, shock
• Storytelling
• The balance between
entertainment and
advertising
• Participation celebrity

8. Reaction to
trends
A reference to the current
political, social and cultural
events.

9. Lifehacki
Sharing content
that is useful and
has a real impact
on someone's
life.

11. Communication channels:
- verified social media sites
- e-mail marketing
- word of mouth

12. • The increase in clips sales
by 57% (product
placement)
• The increase of viewing
clips 1000%
• 2300 shares on
Facebooku
• 2 mln views on YouTube
in 72 hours after
publication

13. In conclusion …
1. Intriguing
2. Make emotions
3. Observe and imitate trends
4. Serve practical knowledge in a nutshell
5. Take care of the the media channels

14. Thank you
for your attention
Ideacto.pl